Spring/ Summer 2012 Gio Goi Clothing Gio Goi Derision mens chinos in stoned wash Tapered leg design cuffed at the bottom Semi exposed fly with branded buttons Multi pocket design with Gio Goi brand tab on side pocket Contrast brand patch on reverse of waistband 100% Cotton New with tags genuine Gio Goi product Gio Goi Clothing Gio Goi has always been a brand of the street, equally at home in the pub & the football terraces. Perhaps its something to do with its northern charms, but the down to earth nature of the brand has made it a hit with edgy musicians like Pete Doherty to the bloke headed off to a Saturday match wearing a Gio Goi t-shirt. Gio Goi Roots in Dance & Football Gio Goi is a brand set up by the Donnelly brothers who were instrumental in the rave scene in Manchester in the early nineties.