New Spring/ Summer 2011 Gio Goi Clothing Gio Goi Dapper Short Jeans in Blue Drop-crotch denim shorts in a Dark Wash Features our trademarked semi-open button fly, back cinch & exclusive pocket design. Live Who You Are. We Are Gio Goi. Gio Goi Clothing Gio Goi has always been a brand of the street, equally at home in the pub & the football terraces. Perhaps its something to do with its northern charms, but the down to earth nature of the brand has made it a hit with edgy musicians like Pete Doherty to the bloke headed off to a Saturday match wearing a Gio Goi t-shirt. Gio Goi Roots in Dance & Football Gio Goi is a brand set up by the Donnelly brothers who were instrumental in the rave scene in Manchester in the early nineties.