Suitable for all hair & scalp types, OUAI’s Scalp Serum is a skincare-inspired formula designed to help hydrate your scalp & create an optimum environment for your hair. The serum is supercharged with hyaluronic acid to lock in moisture, supported by adaptogens, including arctic root, Siberian ginseng & chaga mushroom, to promote long-lasting hydration. Peptides encourage the appearance of thicker, fuller hair, while red clover flower extract helps to minimise the risk of disrupting the scalp during styling. ...

Calm unruly locks with the OUAI Smooth Conditioner; an award-winning, frizz-fighting formula developed by celebrity hair stylist, Jen Atkin. The lightweight conditioner glides onto frizz-prone locks; smoothing, soothing & hydrating each fiber. Utilising OUAI’s ‘ Smart Technology Complex’, the conditioning formula is infused with an effective blend of naturally-derived oils, which work to calm disobedient tresses, without weighing them down. Enriched with a reviving scent of Italian Lemon, Bergamot, Rose & Blackberry, the calming conditioner thoroughly nourishes & tames locks, leaving hair smooth, sleek & frizz-free. Free from parabens. Not tested on animals. ...

Achieve ultra-sleek locks with the OUAI Smooth Shampoo; an award-winning cleanser developed specifically to meet the needs of unruly, frizz prone hair. Utilising OUAI’s ‘ Smart Technology Complex’, the shampoo thoroughly cleanses each fiber, whilst replenishing hair’s moisture levels. Simply lather into wet hair & the colour-protecting shampoo envelops locks in a blend of hair-loving ingredients that work to smooth & care for all hair types. Enriched with a reviving aroma, which combines Italian Lemon, White Musk & Jasmine, the calming shampoo guarantees to leave locks fragrant, frizz-free & visibly healthier. Free from parabens & sulphates. Not tested on animals. ...

Developed by celebrity hair stylist, Jen Atkin, OUAI's Soft Hair Spray is a fine mist hairspray that delivers lightweight hold to keep your styles in place with a natural-looking finish. Infused with Vitamins E & B5, the hairspray protects hair against humidity whilst keeping your curls or up-do looking perfectly preened. Free from parabens. No animal testing. ...

Defy gravity with the OUAI Soft Mousse; a volume-boosting mousse developed by stylist-to-the-stars Jen Atkin whose clients include the Kardashians & Gigi Hadid. Flexible & non-sticky, the weightless formula adds lift at the roots without that typical crunchy texture that comes with traditional mousses. Enriched with the brand’s proprietary Smart Technology Complex, it infuses hair with Keratin & Amino Acids to help protect & strengthen from within, ensuring locks feel soft & supple with enhanced body & movement. Suitable for all hair types & imbued with the signature fragrance of Italian Lemon, Lily & Rose de Mai. Expect soft & supple tresses with maximum volume & minimal frizz. Free from parabens. No animal testing. ...

Refresh flat, lifeless, oily locks with the OUAI Super Dry Shampoo. The powerhouse formula detoxifies for invigorated, cleaner-looking hair. Enriched with a host of beneficial ingredients, Volcanic Minerals, Rice Starch & Rhodiola Rosea Extract provide a lifting effect directly to the roots, successfully boosting to deliver extra volume to lacklustre strands. The absorbent & volumising dry shampoo soaks up excess oil, giving the illusion of brighter, less greasy locks. Scented with the brand’s signature Melrose Place fragrance, a delicious fusion of Rose, Bergamot, Lychee, Cedarwood & White Musk lingers delicately on the hair for a luxuriously fresh finish. ...

Refresh flat, lifeless, oily locks with the OUAI Super Dry Shampoo Travel Size. The replenishing, powerhouse formula cleanses & detoxifies for invigorated, cleaner-looking hair. Enriched with a host of beneficial ingredients, Volcanic Minerals, Rice Starch & Rhodiola Rosea Extract provide a lifting effect directly to the roots, successfully boosting to deliver extra volume to lacklustre strands. The absorbent & volumising dry shampoo soaks up excess oil, giving the illusion of brighter & less greasy locks. Scented with the brand’s signature Melrose Place fragrance, a delicious fusion of Rose, Bergamot, Lychee, Cedarwood & White Musk lingers delicately on the hair for a luxuriously fresh finish. Arriving in a compact travel-size, this dry shampoo is perfect for on-the-go touch-ups. ...

Achieve life & vibrancy to locks with the OUAI Swing Both OUAI Kit, a pair of haircare products to smooth strands, restore shine & enhance texture to leave you with radiant, perfectly styled results. Free from parabens. No animal testing. The Set Contains: Texturizing Hair Spray (130g) Boost lacklustre locks with an award-winning formula that holds, volumises & texturises hair in one simple mist. The ultra-lightweight hairspray combines the benefits of both a hairspray & a dry shampoo. Enriched with Volcanic Minerals, the Hair Spray is able to absorb excess oil from the fibre to reveal a refreshed appearance, whilst also offering flexible hold. Effortlessly misting over your chosen style, the spray guarantees instant volume, long-lasting hold & enviable texture. Hair Oil (98.9ml) Treat your hair to the nourishing & protective properties of a multi-tasking solution that works to smoothen frizz & seal split ends. Infused with a cocktail of African Galanga, Ama & Asian Borage oils, the formula softens & tames your hair, controlling frizz whilst imparting mirror-like shine. The hair oil’s protective properties keep hair safe during heat styling & it expertly preserves colour vitality for long-lasting, salon-fresh locks. ...

Boost lacklustre locks with the OUAI Texturizing Hair Spray; an award-winning formula that holds, volumises & texturises hair in one simple mist. The ultra-lightweight formula combines the benefits of both a hairspray & a dry shampoo. Enriched with Volcanic Minerals, the Hair Spray is able to absorb excess oil from the fiber to reveal a refreshed appearance, whilst also offering flexible hold. Effortlessly misting over your chosen style, the spray guarantees instant volume, long-lasting hold & enviable texture. Free from parabens. Not tested on animals. ...

Boost lacklustre locks with the OUAI Texturizing Hair Spray; an award-winning formula that holds, volumises & texturises hair in one simple mist. The ultra-lightweight formula combines the benefits of both a hairspray & a dry shampoo. Enriched with Volcanic Minerals, the Hair Spray is able to absorb excess oil from the fibre to reveal a refreshed appearance, whilst also offering flexible hold. Effortlessly misting over your chosen style, the spray guarantees instant volume, long-lasting hold & enviable texture. Free from parabens. Not tested on animals. ...