Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind. Achieve the look of long-lasting definition, as the luxurious jelly helps to promote natural curl formation, encouraging optimum volume & bounce. Versatile & smooth, the jelly helps to detangle & minimise the appearance of frizz, while also reducing the chance of flaking. A boost of Argan Oil drenches your tresses in moisture, locking it in for long-lasting, touchable softness. ...

Purify your tresses with the As I Am Born Curly Curly Avocado Shea Cowash Shampoo. The non-foaming formula offers a deep & thorough cleansing experience, without leaving locks stripped of natural, essential oils. Ideal for natural curls, especially hair types 3 & 4, as the shampoo helps to promote the look of enhanced volume & bounce. Deeply hydrating, the shampoo coats your curly hair in moisture, locking it in for long-lasting, touchable softness. The replenishing formula works to promote better manageability & shine, offering the crowning glory you truly deserve. ...

Refresh & revitalise curly or coiled hair textures with As I Am Cleansing Pudding Moisturizing Cleanser; a lightweight formula that eliminates impurities & product build-up without stripping moisture. Blended with natural Saw Palmetto, Tangerine & Vegetable Glycerin, the rejuvenating shampoo soothes & comforts the scalp, whilst removing excess sebum & promoting healthy hair growth. Expect deeply moisturised, hydrated hair from root to tip. Sulphate-free. ...

Specifically developed for coiled or extremely tight styles, the As I Am Coca Shea Whip Styling Cream delivers lightweight hold, superior frizz control & increased manageability. Enriched with moisturising Shea Butter, Coconut Oil & Shikakai Extract, the luxurious cream conditions, hydrates & nourishes, whilst enhancing shine & softening strands from root to tip. Ideal for twists, knots & braids, you can expect smooth, redefined hair without flaking, build-up or greasy residue. ...

Protect & define curls with the As I Am Coconut Co Wash Cleansing Conditioner (454g), which is designed to gently cleanse curly hair without stripping it of essential moisture. The Coconut Co Wash has been formulated specifically for curly hair, ensuring hair is beautifully clean & nourished with enhanced manageability by promoting easy detangling. A blend of botanical ingredients including tangerine & coconut oil work to freshen & hydrate hair while effectively eliminating impurities & any build-up of product. The cleansing conditioner is easily distributed throughout the hair, meaning the product can be worked into each & every strand for maximum benefit. The cleansing conditioning cream is a no-lather formula that gets down to the follicles of the hair & promotes healthy hair growth. For best results, use in place of your normal shampoo & apply copiously to very wet hair from root to tip. Massage the cream into your scalp, take a wide-tooth comb to detangle, then rinse the product thoroughly. The gentle formulation means it is suitable for daily use & safe for coloured hair. ...

Catering specifically for curly or tightly coiled hair, the As I Am Coil Defining Jelly delivers long-lasting hydration & superior frizz control. Infused with Aloe Vera, Vitamin E & extracts of Amla & Shikakai, the lightweight jelly replenishes & revitalises locks, whilst enhancing shine & restoring softness from root to tip. Curls & coils are reactivated with increased manageability. ...

Refresh & revitalise curly or coiled hair textures with As I Am Curl Clarity Shampoo; a lightweight formula that cleanses the hair & scalp without stripping natural moisture. Utilising Coconut, Amla & Tangerine, the rejuvenating shampoo gently eliminates impurities & product build-up, whilst combating dry, dull hair & increasing manageability for luscious, healthy-looking locks. Expect clean, calm hair that is easier to style. Sulphate-free. Safe for colour-treated hair. ...

US curly hair brand As I Am introduces Curl Colorâ„¢, a six-shade collection of temporary colour gels that show up vividly even on dark hair & washes out easily whenever you decide. Ideal for sprucing up twist-outs, coils, wash n' go styles & rod sets with a vibrant pop of colour, the curl-enhancing hair paint provides a medium hold that lasts up to one wash, giving you full control & flexibility of your style. Powered by Sub Micron Technology, the flake-free formula enriches curls with a moisture-rich dose of signature ingredient Jamaican black castor oil & ceramides. Save your precious curls from harsh bleaches & lighteners with this damage-free colouring alternative. ...

US curly hair brand As I Am introduces Curl Colorâ„¢, a six-shade collection of temporary colour gels that show up vividly even on dark hair & washes out easily whenever you decide. Ideal for sprucing up twist-outs, coils, wash n' go styles & rod sets with a vibrant pop of colour, the curl-enhancing hair paint provides a medium hold that lasts up to one wash, giving you full control & flexibility of your style. Powered by Sub Micron Technology, the flake-free formula enriches curls with a moisture-rich dose of signature ingredient Jamaican black castor oil & ceramides. Save your precious curls from harsh bleaches & lighteners with this damage-free colouring alternative. ...

US curly hair brand As I Am introduces Curl Colorâ„¢, a six-shade collection of temporary colour gels that show up vividly even on dark hair & washes out easily whenever you decide. Ideal for sprucing up twist-outs, coils, wash n' go styles & rod sets with a vibrant pop of colour, the curl-enhancing hair paint provides a medium hold that lasts up to one wash, giving you full control & flexibility of your style. Powered by Sub Micron Technology, the flake-free formula enriches curls with a moisture-rich dose of signature ingredient Jamaican black castor oil & ceramides. Save your precious curls from harsh bleaches & lighteners with this damage-free colouring alternative. ...