Protect & define curls with the As I Am Coconut Co Wash Cleansing Conditioner (454g), which is designed to gently cleanse curly hair without stripping it of essential moisture. The Coconut Co Wash has been formulated specifically for curly hair, ensuring hair is beautifully clean & nourished with enhanced manageability by promoting easy detangling. A blend of botanical ingredients including tangerine & coconut oil work to freshen & hydrate hair while effectively eliminating impurities & any build-up of product. The cleansing conditioner is easily distributed throughout the hair, meaning the product can be worked into each & every strand for maximum benefit. The cleansing conditioning cream is a no-lather formula that gets down to the follicles of the hair & promotes healthy hair growth. For best results, use in place of your normal shampoo & apply copiously to very wet hair from root to tip. Massage the cream into your scalp, take a wide-tooth comb to detangle, then rinse the product thoroughly. The gentle formulation means it is suitable for daily use & safe for coloured hair.