Get the colour you crave with Urban Decay Revolution Lipstick. Urban Decay’s Pigment Infusion System™ delivers insane colour payoff with creamy shine, Maxi-Lip™ plumps & nourishing oils leave lips cushiony soft. Addictive to apply (and even more addictive to wear), Urban Decay Revolution Lipstick glides on without dragging or skipping & hugs every curve. Just one swipe gives you a big, gorgeous laydown of colour. & with shades that range from gorgeous nudes to bold brights, there’s something for everyone. Urban Decay’s Pigment Infusion System™ gives Urban Decay Revolution Lipstick its super creamy texture, insane pigmentation, superior colour dispersion & extended wear. Maxi-Lip™ defines & hydrates lips while making them look plumper & fuller. & a nourishing blend of jojoba oil, avocado oil, cocoa butter & shea butter keeps lips super moisturised & cushiony soft. The luxe, custom-designed gunmetal tube (lined in Urban Decay’s signature dark violet) looks so gorgeous, you’ll want to keep pulling it out of your bag — whether it’s time to reapply or not — & features organically designed facets that practically beg to be touched. Shade Descriptions:
- Shame: Deep Berry
- Venom: Bright Plum
- Jilted: Deep Fuchsia Shimmer with Blue Shift
- Anarchy: Bright Fuchsia
- Turn On: Rosy Pink
- F-Bomb: Classic Red
- 69: Bright Red with Pink Undertone
- Catfight: Pink-Fuchsia with Slight Red Undertone
- Bang: Bright Orange-Red
- Streak: Coral Pink
- Manic: Soft Red-Pink with Multicoloured Shimmer
- Rapture: Dusty Rose
- Rush: Pink Mauve
- Fiend: Muted Rose
- Native: Light Pink Shimmer
- Obsessed: Light Pink
- Liar: Pinky-Brown Nude
- Naked: Nude Pink with Slight Shimmer
- Naked 2: Medium Nude/ Beige
- Lovelight: Pale Peachy-Pink Shimmer



















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Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay’s Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear & makes your makeup last all day. Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula & burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores & controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. & when you see how much more smoothly your makeup goes on, you’ll be hooked! In a clinical study of Self-Adjusting Complexion Primer, immediately after use:* • 100% of participants had a noticeable soft-focus effect. • 100% had a reduction in pore visibility. • 100% had more even-toned skin. • 100% had smoother-looking skin. * Based on clinical grading in a 31-person study. Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallised gunmetal cap & base, & is even equipped with an airless pump—so it’s easy to get out every last bit of product. ...

It's the ultimate beauty dilemma: you're going away for the weekend & you can only bring ONE palette with you. Quick, which one do you choose? No need to give yourself a makeup-induced panic attack; Urban Decay's Shadow Box has you covered. Don't let the size of this palette fool you. It's loaded with a DOZEN of Urban Decay's most amazing shades
- from pale to deep, matte to sparkly. The lineup? Twelve shades including three never-before-seen colours you'll reach for again & again. Experiment with a diverse range of looks. Whether you want to do a violet eye, a green eye, a smoky eye or a shimmery eye, it's all here! Inspired by Urban Decay's long-running Ammo Palette, with a completely updated (and even bigger) shade range, Shadow Box is the perfect all-in-one palette. Whether you're new to Urban Decay or you've got a whole stash of UD products on your vanity, the Shadow Box is one palette you need in your arsenal. From new shades like Baked Cowboy (an amazing golden bronze) & Moonshadow (a stunning bright navy blue) to cult classics like Sin, Mushroom & Blackout, Shadow Box has something for everyone. Every shade features Urban Decay's Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich colour, serious staying power & blendability. The Urban Decay Shadow Box Eyeshadow Palette features dark, gorgeous orchids in rich violet hues. Inside, the same orchid artwork repeats in black & white (to contrast all of those amazing shadows!). The finishing touch: a cool magnetic closure in the shape of the UD icon. Urban Decay Shadow Box Eyeshadow Palette contains 12 shades of Eyeshadow: Sin, Indo (bright metallic emerald green shimmer), Bordello (pale mauve shimmer w/gold micro-glitter), Tornado (vibrant deep violet shimmer), Smog (deep coppery bronze shimmer), Blackout (blackest black matte), Flash (bright iridescent violet shimmer), Mushroom (warm gray shimmer), Lost (medium metallic brown shimmer), Freelove (golden vibrant peach shimmer), Moonshadow (bright navy blue shimmer w/tonal sparkle) & Baked Cowboy (golden bronze shimmer w/tonal sparkle).
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The best of both worlds, Urban Decay Sheer Revolution Lipstick is everything you love about the original Revolution Lipstick
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This is the smoky eye done the Urban Decay way: a true range of shades (neutral mattes! shimmering jewel tones!) for a range of smoky looks. Get everything you need to create the perfect smoky eye, Urban Decay style. Zipped inside this sleek, mirrored case are ten decadent shades (five are exclusive), including neutral mattes & shimmering jewel tones for a range of smoky looks. Sure, you can create a smoky eye with a range of grey & black shades. But what about a touch of violet, blue or bronze? The Urban Decay Smoked Eyeshadow Palette lets you keep things simple... or get a little more creative. Urban Decay's secret smoky eye weapon? A blacker-than-black matte pencil. Included with the Smoked Palette is a full-size 24/7 Glide-On Eye Pencil in Perversion, & a travel-size Eyeshadow Primer Potion. Also included is a beautifully illustrated, step-by-step guide to 12 smoky eye looks, written by Urban Decay founding partner Wende Zomnir. Both smoky-eye pros & shadow newbies will benefit from this detailed guide to looks from "iconic" to "smouldering" to "reality star." Shade Descriptions:
- Kinky: Soft Ivory-Peach Matte
- Freestyle: Light Pantyhose Nude Matte
- Mushroom: Warm Gray Shimmer
- Backdoor: True Dark Brown Matte
- Blackout: Blackest Black Matte
- Barlust: Dark Metallic Golden-Brown Shimmer
- Rockstar: Deep Aubergine Shimmer
- Evidence: Deep Navy Blue Shimmer
- Loaded: Deep Metallic Emerald Shimmer
- Asphalt: Deep Metallic Gunmetal With Silver Micro-Glitter









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Want a liner that lets you call all the shots? Urban Decay introduces Super-Saturated Ultra Intense Waterproof Cream Eyeliner. Create super-precise lines or smudged, smoky lines. Urban Decay Super-Saturated Ultra Intense Waterproof Cream Eyeliner lays down tons of intense, lasting colour in one stroke. The soft, creamy formula is easy to use, dries down quickly & gives you a controlled, precise application every time. & it features triple black pigments
- for the purest, deepest, most intense black colour imaginable. Shade: Perversion.
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Get perfectly sculpted lashes with boost, separation & tons of pretty curl that lasts. Urban Decay Supercurl Curling Mascara boosts curl, separates lashes & literally crafts each one into an expertly shaped, battable set. Curl makes a lady. Sculpt your lashes with perfectly sexy curves to feel instantly prettier-than-pretty. Part of the secret lies in Urban Decay's moulded & curved wand that shapes lashes & holds curl effectively throughout the day. Even more impressive are the incredible conditioning ingredients in Urban Decay's formula
- packed with glycoprotein for lash thickening, moringa seeds to help with curl definition, & meadowfoam seed oil & shea butter for conditioning & smoothing. Take that. The people at Urban Decay know you’ll love this mascara no matter what the tube looks like… but in the spirit of looking pretty, they put it in a stunning mirrored gunmetal tube, embellished with gorgeous black scrolls. Go on with your pretty self.
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This addictive pencil by Urban Decay delivers all the opaque, saturated, high-impact colour of your favourite lipstick & an arresting, high-gloss finish in one chubby pencil. A pigment-rich formula with a dynamic bright-to-neutral shade range in creamy & sparkly textures, Urban Decay Supersaturated High Gloss Lip Colour brings a bit of high fashion to your everyday look. The runway-ready possibilities are endless! Free of mineral oil & paraffin, this formula contains plant-derived ingredients that nourish, improve skin hydration & protect your lips. Shade-matched barrels make it easy to choose the colour you want, even in the deep, dark depths of an oversized tote. Shade Descriptions:
- F-Bomb: Bright Red Cream
- Adrenaline: Bright Fuchsia Sparkle
- Big Bang: Bright Pink Sparkle
- Crush: Hot Pink Cream
- Punch Drunk: Bright Orange Cream
- Apocalypse: Deep Berry Cream
- Lovechild: Cool Pink Cream
- Naked: Pinky-Nude Shimmer







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Get TEN of Urban Decay's creamy, waterproof 24/7 Glide-On Eye Pencils (one full-size, nine travel-size) & a Grindhouse Double Barrel Sharpener in one loaded, limited-edition set. Urban Decay has done a lot of liner sets over the years, but Ten features their most experimental range of shades yet
- along with a classic black pencil to anchor the set. First up, UD's highly coveted, blacker-than-black shade, Perversion. To go along with it: nine NEVER-BEFORE-SEEN shades (many inspired by some of UD's most sought-after shadows). From neutrals like Faint & Mugshot, to intensely sparkly shades like Stargazer & Glitter Rock, to bold brights like Gonzo, this set has it all (and the collectible Grindhouse Double Barrel Sharpener makes it even more covetable.) Every shade in Ten features Urban Decay's creamy, 24/7 formula, which glides on smoothly & dries down to a long-lasting finish. Ten comes in a beautiful box that's dark with hits of colour
- just like the shades inside. Like the rest of Urban Decay's 24/7 lineup, these pencils feature shade-matched barrels, so you'll never have trouble finding the right colour (even in the depths of an oversized tote). The Urban Decay Ten Set contains ten 24/7 Glide-On Eye Pencils (one full size, nine travel size): Perversion (blackest black matte), Glitter Rock (metallic pink w/pink multidimensional sparkle), Moonspoon (metallic gray w/silver sparkle), Vacancy (bright metallic teal), Faint (warm taupe matte), Gonzo (electric blue matte w/tonal shimmer), Smokeout (rich taupe-black satin), Mugshot (light metallic taupe w/slight pink shift), Stargazer (soft metallic gold w/dimensional sparkle) & Voodoo (bright metallic violet w/dimensional sparkle).

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Get primed & ready for action with 24/7 Glide-On Lip Pencil. Our waterproof liner glides on smoothly to prime & define—for long-lasting lip colour & clean lines. Smooch. Pout. Smack. Nibble. Lick. 24/7 stays put through everything (yes, EVERYTHING) you do. This waterproof formula glides on smoothly, stays creamy & defines your lips with gorgeous colour. & unlike a lot of other waterproof pencils, 24/7 never feels dry or cakey. Moisturising vitamin E, jojoba oil & cottonseed oil nourish your lips every time you reapply. After you’ve primed your lips with 24/7, apply Vice Lipstick. Just one swipe provides an unbelievable laydown of colour. The pigment load is insane! & every shade applies smoothly (without dragging or skipping), hugs lips, & feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout & superior colour dispersion. Yummy Butter Blend comforts, hydrates & enhances, leaving lips soft & conditioned, never dry. Aloe vera, jojoba, avocado & babassu oils nourish & soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. & vitamin C & vitamin E provide a hit of antioxidants. Worth £30. ...