It's the ultimate beauty dilemma: you're going away for the weekend & you can only bring ONE palette with you. Quick, which one do you choose? No need to give yourself a makeup-induced panic attack; Urban Decay's Shadow Box has you covered. Don't let the size of this palette fool you. It's loaded with a DOZEN of Urban Decay's most amazing shades
- from pale to deep, matte to sparkly. The lineup? Twelve shades including three never-before-seen colours you'll reach for again & again. Experiment with a diverse range of looks. Whether you want to do a violet eye, a green eye, a smoky eye or a shimmery eye, it's all here! Inspired by Urban Decay's long-running Ammo Palette, with a completely updated (and even bigger) shade range, Shadow Box is the perfect all-in-one palette. Whether you're new to Urban Decay or you've got a whole stash of UD products on your vanity, the Shadow Box is one palette you need in your arsenal. From new shades like Baked Cowboy (an amazing golden bronze) & Moonshadow (a stunning bright navy blue) to cult classics like Sin, Mushroom & Blackout, Shadow Box has something for everyone. Every shade features Urban Decay's Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich colour, serious staying power & blendability. The Urban Decay Shadow Box Eyeshadow Palette features dark, gorgeous orchids in rich violet hues. Inside, the same orchid artwork repeats in black & white (to contrast all of those amazing shadows!). The finishing touch: a cool magnetic closure in the shape of the UD icon. Urban Decay Shadow Box Eyeshadow Palette contains 12 shades of Eyeshadow: Sin, Indo (bright metallic emerald green shimmer), Bordello (pale mauve shimmer w/gold micro-glitter), Tornado (vibrant deep violet shimmer), Smog (deep coppery bronze shimmer), Blackout (blackest black matte), Flash (bright iridescent violet shimmer), Mushroom (warm gray shimmer), Lost (medium metallic brown shimmer), Freelove (golden vibrant peach shimmer), Moonshadow (bright navy blue shimmer w/tonal sparkle) & Baked Cowboy (golden bronze shimmer w/tonal sparkle).
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The best of both worlds, Urban Decay Sheer Revolution Lipstick is everything you love about the original Revolution Lipstick
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This is the smoky eye done the Urban Decay way: a true range of shades (neutral mattes! shimmering jewel tones!) for a range of smoky looks. Get everything you need to create the perfect smoky eye, Urban Decay style. Zipped inside this sleek, mirrored case are ten decadent shades (five are exclusive), including neutral mattes & shimmering jewel tones for a range of smoky looks. Sure, you can create a smoky eye with a range of grey & black shades. But what about a touch of violet, blue or bronze? The Urban Decay Smoked Eyeshadow Palette lets you keep things simple... or get a little more creative. Urban Decay's secret smoky eye weapon? A blacker-than-black matte pencil. Included with the Smoked Palette is a full-size 24/7 Glide-On Eye Pencil in Perversion, & a travel-size Eyeshadow Primer Potion. Also included is a beautifully illustrated, step-by-step guide to 12 smoky eye looks, written by Urban Decay founding partner Wende Zomnir. Both smoky-eye pros & shadow newbies will benefit from this detailed guide to looks from "iconic" to "smouldering" to "reality star." Shade Descriptions:
- Kinky: Soft Ivory-Peach Matte
- Freestyle: Light Pantyhose Nude Matte
- Mushroom: Warm Gray Shimmer
- Backdoor: True Dark Brown Matte
- Blackout: Blackest Black Matte
- Barlust: Dark Metallic Golden-Brown Shimmer
- Rockstar: Deep Aubergine Shimmer
- Evidence: Deep Navy Blue Shimmer
- Loaded: Deep Metallic Emerald Shimmer
- Asphalt: Deep Metallic Gunmetal With Silver Micro-Glitter









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Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay conditions & primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you won’t be able to live without it! How does it work? Subversion adds weight to your lashes & gives your mascara something to grab onto. The brush coats lashes from root to tip—to make them look thicker, longer & feel stronger. Urban Decay Subversion Lash Primer builds dramatically better-looking lashes. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that). This light, creamy formula feels conditioning—like a mask for your lashes! & it’s no wonder. Subversion contains panthenol & vitamin E. But wait until you see the big brush! It’s like a killer mascara brush! Tip: Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara. ...

Want a liner that lets you call all the shots? Urban Decay introduces Super-Saturated Ultra Intense Waterproof Cream Eyeliner. Create super-precise lines or smudged, smoky lines. Urban Decay Super-Saturated Ultra Intense Waterproof Cream Eyeliner lays down tons of intense, lasting colour in one stroke. The soft, creamy formula is easy to use, dries down quickly & gives you a controlled, precise application every time. & it features triple black pigments
- for the purest, deepest, most intense black colour imaginable. Shade: Perversion.
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This addictive pencil by Urban Decay delivers all the opaque, saturated, high-impact colour of your favourite lipstick & an arresting, high-gloss finish in one chubby pencil. A pigment-rich formula with a dynamic bright-to-neutral shade range in creamy & sparkly textures, Urban Decay Supersaturated High Gloss Lip Colour brings a bit of high fashion to your everyday look. The runway-ready possibilities are endless! Free of mineral oil & paraffin, this formula contains plant-derived ingredients that nourish, improve skin hydration & protect your lips. Shade-matched barrels make it easy to choose the colour you want, even in the deep, dark depths of an oversized tote. Shade Descriptions:
- F-Bomb: Bright Red Cream
- Adrenaline: Bright Fuchsia Sparkle
- Big Bang: Bright Pink Sparkle
- Crush: Hot Pink Cream
- Punch Drunk: Bright Orange Cream
- Apocalypse: Deep Berry Cream
- Lovechild: Cool Pink Cream
- Naked: Pinky-Nude Shimmer







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Get TEN of Urban Decay's creamy, waterproof 24/7 Glide-On Eye Pencils (one full-size, nine travel-size) & a Grindhouse Double Barrel Sharpener in one loaded, limited-edition set. Urban Decay has done a lot of liner sets over the years, but Ten features their most experimental range of shades yet
- along with a classic black pencil to anchor the set. First up, UD's highly coveted, blacker-than-black shade, Perversion. To go along with it: nine NEVER-BEFORE-SEEN shades (many inspired by some of UD's most sought-after shadows). From neutrals like Faint & Mugshot, to intensely sparkly shades like Stargazer & Glitter Rock, to bold brights like Gonzo, this set has it all (and the collectible Grindhouse Double Barrel Sharpener makes it even more covetable.) Every shade in Ten features Urban Decay's creamy, 24/7 formula, which glides on smoothly & dries down to a long-lasting finish. Ten comes in a beautiful box that's dark with hits of colour
- just like the shades inside. Like the rest of Urban Decay's 24/7 lineup, these pencils feature shade-matched barrels, so you'll never have trouble finding the right colour (even in the depths of an oversized tote). The Urban Decay Ten Set contains ten 24/7 Glide-On Eye Pencils (one full size, nine travel size): Perversion (blackest black matte), Glitter Rock (metallic pink w/pink multidimensional sparkle), Moonspoon (metallic gray w/silver sparkle), Vacancy (bright metallic teal), Faint (warm taupe matte), Gonzo (electric blue matte w/tonal shimmer), Smokeout (rich taupe-black satin), Mugshot (light metallic taupe w/slight pink shift), Stargazer (soft metallic gold w/dimensional sparkle) & Voodoo (bright metallic violet w/dimensional sparkle).

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Get primed & ready for action with 24/7 Glide-On Lip Pencil. Our waterproof liner glides on smoothly to prime & define—for long-lasting lip colour & clean lines. Smooch. Pout. Smack. Nibble. Lick. 24/7 stays put through everything (yes, EVERYTHING) you do. This waterproof formula glides on smoothly, stays creamy & defines your lips with gorgeous colour. & unlike a lot of other waterproof pencils, 24/7 never feels dry or cakey. Moisturising vitamin E, jojoba oil & cottonseed oil nourish your lips every time you reapply. After you’ve primed your lips with 24/7, apply Vice Lipstick. Just one swipe provides an unbelievable laydown of colour. The pigment load is insane! & every shade applies smoothly (without dragging or skipping), hugs lips, & feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout & superior colour dispersion. Yummy Butter Blend comforts, hydrates & enhances, leaving lips soft & conditioned, never dry. Aloe vera, jojoba, avocado & babassu oils nourish & soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. & vitamin C & vitamin E provide a hit of antioxidants. Worth £30. ...

Ready to take your Naked skin to the next level? Instantly velvetize your foundation with The Velvetizer Translucent Mix-In Medium. Simply mix a 5 pence size amount of this product into Naked Skin Liquid Makeup (or Naked Skin One & Done) to create an extra velvety feel, a beautiful matte finish & added coverage. The result: silky, airbrushed-looking Naked skin. The Velvetizer makes it easy to instantly transform your complexion with a matte makeup finish whenever you want, & it won’t mess with the colour of your other products. This matte powder has an ultra-fine, addictively luxurious feel that’s like nothing else out there! This high-tech formula provides a smooth, soft-focus effect for your most perfected complexion. The Velvetizer even doubles as a finishing powder when used alone, setting your face for flawless matte makeup. & it’s free of oil, parabens, alcohol & fragrances. This velvety powder comes in a gorgeous, double-walled jar with a highly metallized gunmetal lid debossed with the UD icon. Inside, a custom gunmetal sifter (shaped like the UD icon) dispenses just the right amount of powder. We even added a velvet finish to the label & the packaging to echo the texture of The Velvetizer’s formula. ...

For those with a real fetish for Perversion (Urban Decay’s blackest black shade). UD is bringing you Total Perversion Reloaded, a limited-edition set featuring two full-size products: Perversion Mascara & Perversion Waterproof Fine-Point Eye Pen. This duo comes with everything you need to get ultra-precise black lines & bigger, blacker, badder lashes. Start with Perversion Waterproof Fine-Point Eye Pen. The super-fine tip lays down blacker-than-black lines with absolute precision & glides on without skipping or pulling. The super-smooth, free-flowing pen provides an insane amount of control for a flawless application. Create thin, fine lines & bold, thick lines like a total pro—even if you’re not! The ink dries down quickly; won’t smudge, run or feather; & lasts ALL day. Finish the look with Perversion Mascara. UD’s ultra-creamy, lengthening & volumising formula gets you sexed up in one stroke, yet it won’t quit until you say when. Perversion Mascara has a full-bodied texture that’s not too dry, not too wet. This allows just the right amount of “pull” so it glides through lashes. The twisted trim on the high-tech, volumising brush latches on to each lash to separate & define, coating each lash with triple-black pigments & a deeply nourishing ingredient blend. Perversion Mascara contains Hairdensyl, a complex blend of proteins & amino acids—including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, & marine collagen protects. Tip: Because the sleek pen uses a cartridge system, there’s a constant flow of ink—no need to press to get it going, no dried-out tips…it just flows! (But always shake well before use.) ...