Like a luxe gloss & a rich balm in one, Urban Decay Naked Ultra Nourishing Lipgloss is unlike any gloss you've ever tried. It not only looks & feels amazing, it’s also really nourishing. & it has an addictively creamy texture & a gorgeous, high-gloss finish. Urban Decay Naked Ultra Nourishing Lipgloss feels so luxe that you’ll want to keep applying it all day — even when you don’t need to. & it’s the perfect gloss to complement the always-popular Urban Decay smoky eye. The makeup junkies at Urban Decay painstakingly crafted this formula, obsessing over every last detail until it was just right — & then they tweaked & perfected it some more! Even the firmly gloss averse will become hardcore addicts when they try Urban Decay Naked Ultra Nourishing Lipgloss. It’s laced with ingredients that are good for your skin — like Hyaluronic Filling Spheres™, vitamin E, avocado oil & shea butter to hydrate & condition your lips. Rosehip seed oil provides an extra hit of vitamins, including vitamin A & vitamin C. In a clinical study of Urban Decay Naked Ultra Nourishing Lipgloss:*
- 86% of participants had a significant improvement in the appearance of lines & wrinkles.
- 76% had a significant improvement in volume & hydration.
- 86% said their lips felt nourished. * Study reflects results immediately after use. The bottle is as luxe as the gloss inside! It has a gorgeous, highly metalised champagne cap & overshell with a cool “ Naked” cutout effect. As pretty as it is, it’s also practical. You can see the shade through the “ Naked” cutout & the little window at the bottom (so it’s easy to spot the right shade in your bag). & wait until you try the extra long, flocked paddle applicator. It picks up a generous amount of gloss & gives you a nice, even laydown of colour. Shade Descriptions:
- Walk Of Shame: Pale Nude-Pink with Subtle Micro-Shimmer
- Nooner: Light Neutral Nude
- Naked: Nude-Pink with Pearly Pink Shift
- Lovechild: Medium Pink
- Liar: Soft Mauve-Pink
- Streak: Coral-Peach
- Beso: Deep Pink-Mauve
- Rule 34: Medium Brown-Nude
- Freestyle: Brown-Nude with Subtle Micro-Shimmer











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Get everything you need to create endless looks, all in one luxurious set. The limited-edition Naked Vault Vol IV by Urban ...

When UD junkies cried out for a palette of matte neutrals, Naked Basics delivered—and left them begging for MORE shades. (And Urban Decay couldn’t deny them!) Cooler in tone than the original, Urban Decay Naked 2 Basics Palette complements Naked 2 perfectly. Urban Decay loaded this indispensable palette with six taupe-hued matte neutrals, including five never-before-seen shades. These shadows are neutral enough for anyone, from cool skin tones to olive complexions to darker skin. So versatile you’ll wonder how you ever lived without it, Naked 2 Basics is the kind of palette you’ll reach for again & again. Every shade in Naked 2 Basics features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich colour, serious staying power & blendability. Every shade in Naked 2 Basics has a rich, buttery feel for the perfect application. It even

Includes:: one shade with a slight satin finish, Skimp, that’s ideal for highlighting & adding dimension. Like the original, Urban Decay Naked 2 Basics Palette comes in a sleek, soft-touch case that has a suede-like feel & a slight sheen. It’s small & compact so it travels well, yet UD still packed it with six FULL-size shadows. Shades: Skimp (pale nude satin) Stark (nude-pink matte) Frisk (warm gray matte) Cover (muted red-brown matte) Primal (muted brown matte) Undone (deep, smoky brown matte)

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With Urban Decay's Nirvana Build Your Own Palette, YOU call all the shots. Whether you're creating an all-Naked look, an arresting smoky eye or going for full-blown colour, this collectable palette has four empty UD Eyeshadow slots for you to customise. & with Urban Decay's massive selection of shades, your options are limitless. Because we all like to experiment, all of Urban Decay's Eyeshadow shades are designed to fit perfectly in each Build Your Own Palette. Just pop any four UD shadows out of their cases & into this customisable palette. You can create any combination you crave for a travel-friendly collection & switch shades out as often as you want. No matter which shades you put inside, all of Urban Decay's eyeshadows deliver rich, velvety, blendable colour that lasts. Urban Decay always have a Build Your Own Palette in their product lineup, but this limited-edition design is only available for a short time (so get it before it's gone!). The dripping violet artwork on the case has a lot of depth & texture
- it almost looks like makeup. Lift the lid to reveal a gorgeous transparent violet interior & full-size mirror for on-the-go touch-ups. Eyeshadows sold separately. Click here & here to add your favourite colours.
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Stir up trouble with Bailout, an eight-shade eyeshadow palette loaded with cocoa neutrals, a deep violet, & a metallic lavender transformer shade. Take some much-needed OOO (Out of Office) time & hit the road with On the Run, the trio of travel-ready mini palettes. Inspired by Born to Run Palette, these minis are the perfect carry-on for your next getaway or last-minute trip. Each eight-pan palette is packed with curated mattes & metallics, including a transformer shade that can switch up your look or add a touch of icy shimmer. Just like Urban Decay's other palettes, On the Run contains the same mind-blowing formula that gives velvety texture, rich colour payoff, & damn good blend ability. Go from zero to sixty with Bailout–this palette is packed with go-to cocoa neutrals, violets, & an iridescent lavender transformer shade. Head out on an unexpected adventure with Detour, which is loaded with sienna-hued neutrals, a deep metallic teal, & an unexpected holographic transformer shade. Find your own way with Shortcut & its mix of blush-toned neutrals & deep desert rose hues. Add extra shimmer with a coppery red transformer shade. Cruelty Free ...

Ditch your plans with Shortcut, an eight-shade eyeshadow palette with blush-tone neutrals, smoky metallics, & a coppery pink transformer shade. Take some much-needed OOO (Out of Office) time & hit the road with On the Run, the trio of travel-ready mini palettes. Inspired by Born to Run Palette, these minis are the perfect carry-on for your next getaway or last-minute trip. Each eight-pan palette is packed with curated mattes & metallics, including a transformer shade that can switch up your look or add a touch of icy shimmer. Just like Urban Decay's other palettes, On the Run contains the same mind-blowing formula that gives velvety texture, rich colour payoff, & damn good blend ability. Go from zero to sixty with Bailout–this palette is packed with go-to cocoa neutrals, violets, & an iridescent lavender transformer shade. Head out on an unexpected adventure with Detour, which is loaded with sienna-hued neutrals, a deep metallic teal, & an unexpected holographic transformer shade. Find your own way with Shortcut & its mix of blush-toned neutrals & deep desert rose hues. Add extra shimmer with a coppery red transformer shade. Cruelty Free ...

Ready for your most perfected-looking skin? Instantly blur flaws & smooth out your skin with the Urban Decay Optical Illusion Complexion Primer. This primer reduces fine lines & makes pores seem to vanish—for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. The result? A beautiful, airbrushed finish (no Photoshop skills necessary)! UD’s cushy formula provides just enough glide to fill in lines for a smoothed-out complexion, & dries down to the perfect powdery finish. In a clinical study of Optical Illusion Complexion Primer, immediately after use:* • 90% of participants had a reduction in pore visibility. • 90% had smoother-looking skin. • 93% had more even-toned skin. • 81% had a visible reduction in fine lines & blemishes. * Based on clinical grading in a 30-person study. This cushiony formula contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip & meadowfoam seed oils provides moisturising & antioxidant benefits while vitamin E conditions. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallised gunmetal cap & base. UD even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product. ...

Ready for your most perfected-looking skin? Instantly blur flaws & smooth out your skin with Optical Illusion Complexion Primer by Urban Decay. This travel-size primer reduces fine lines & makes pores seem to vanish—for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. The result? A beautiful, airbrushed finish (no Photoshop skills necessary)! UD’s cushy formula provides just enough glide to fill in lines for a smoothed-out complexion, & dries down to the perfect powdery finish. Optical Illusion Complexion Primer comes in a luxurious travel-size clear bottle with a metallized gunmetal cap & base. UD even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product. ...

When Urban Decay were developing their new Super-Saturated Eyeliner, the formula was so amazing that they had to create the ultimate brush to go with it. Urban Decay launches the Perversion Angled Brush. They meticulously designed this small, angled brush until it had the perfect angled shape & thickness. Even thinner than the Good Karma Liner Brush, this brush is extra precise & extremely versatile. Use it to draw razor-thin lines or bold, thick lines. Diameter variation in the brush hairs provides more surface area
- for optimal pickup & laydown. & like all of Urban Decay's brushes, the Perversion Angled Brush is artist quality & cruelty-free.
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When standard lashes just won’t cut it, you need to bring on the Perversion—with Perversion False Lashes from Urban Decay. Want to add instant drama to your look? These striking lashes will give you serious, dominatrix-worthy lashes in minutes. Whether you’re headed to a hotter-than-hot party or gearing up for a marathon night of clubbing, Perversion False Lashes are guaranteed to make a serious statement. Go ahead, bat those lashes & get anything you want. The precision-tip applicator & Urban Decay’s easy-to-see iridescent adhesive (don’t worry, it dries clear!) make for a stress-free application. & unlike many lash adhesives, this one is latex-free. To make storage & reuse a breeze, UD placed these lashes in a clear tray. Urban Decay Perversion False Lashes
- Bait are a lush, full lash.
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