Hide even your most scandalous flaws. Urban Decay Naked Skin Weightless Complete Coverage Concealer gives you buildable, even coverage with a luminous, demi-matte finish. Ultra lightweight, this high-tech formula melds like a second skin effect & gives you full coverage in an instant. For complete coverage, just keep building; no matter how much you apply, Naked Skin Concealer always blends beautifully & won't settle into fine lines. Urban Decay Naked Skin Weightless Complete Coverage Concealer helps improve skin's youthful appearance & elasticity. Japanese green tea revitalises & helps reduce the appearance by reducing the appearance of fine lines & giving a brighter, more radiant complexion. The formula is enriched with Matrixyl 3000, green tea, Litchiderm™ (derived from lychee fruit) & sodium hyaluronate. Practical & travel-friendly, this formula comes in a gorgeous bottle that's like a smaller version of Naked Skin Liquid Makeup component. The modern flocked applicator lays down just the right amount of product, & it's soft enough to use on the delicate skin under the eyes. Urban Decay Naked Skin Weightless Complete Coverage Concealer comes in a range of meticulously calibrated shades that co-ordinate with Naked Skin Powder Foundation. Urban Decay's shade-matching system provides a clear starting point for finding your perfect shade: the first part represents shade intensity, & the second indicates shade undertone. Vegan. ...

The key to nailing the most sought-after & elusive eye look ever? Urban Decay’s Naked Smoky—loaded with all the essentials you need for the perfect neutral smoky eye. Create endless smoky looks with a true range of shades & the perfect brushes. UD packed this palette with a dozen sultry, smoky neutrals. Experiment with warm bronzes, dimensional grays, rich browns, gorgeous taupes & deep black. When it comes to finishes, Naked Smoky has it all—from mattes & satins to shades with sparkle. Every shade in Naked Smoky features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power & blendability. To make application easy, UD loaded the mirrored case with an exclusive double-ended brush (with a Tapered Crease Brush on one end & a Smoky Smudger Brush on the other). The case & professional-quality, cruelty-free brush feature a cool floating smoke effect, with “NAKED SMOKY” in gunmetal foil. To add to the mysterious vibe, the shadow pans are set in a smoky transparent base. The magnetic closure on the case prevents shadow mishaps in your bag, & the full-size mirror makes it easy to get Naked whenever the urge strikes. Shades included: High (pale pink-nude shimmer w/micro-sparkle), Dirtysweet (medium bronze), Radar (metallic taupe w/iridescent micro-glitter), Armor (metallic silver-taupe w/tonal sparkle), Slanted (light metallic gray), Dagger (medium charcoal w/micro-shimmer), Black Market (jet-black satin), Smolder (deep plum-taupe), Password (cool taupe matte), Whiskey (rich brown matte), Combust (soft pink-taupe) & Thirteen (light beige satin). Tips: Follow the step-by-step tutorials featured in the exclusive lookbook to steal one of four looks — the Iconic UD Smoky Eye, the Smoky Reality Star, the Smoky Cat or Everyday Smoky — or create your own. ...

The key to nailing the most sought-after & elusive eye look ever? Urban Decay’s Naked Smoky—loaded with all the essentials you need for the perfect neutral smoky eye. Create endless smoky looks with a true range of shades & the perfect brushes. UD packed this palette with a dozen sultry, smoky neutrals. Experiment with warm bronzes, dimensional grays, rich browns, gorgeous taupes & deep black. When it comes to finishes, Naked Smoky has it all—from mattes & satins to shades with sparkle. Every shade in Naked Smoky features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power & blendability. To make application easy, UD loaded the mirrored case with an exclusive double-ended brush (with a Tapered Crease Brush on one end & a Smoky Smudger Brush on the other). The case & professional-quality, cruelty-free brush feature a cool floating smoke effect, with “NAKED SMOKY” in gunmetal foil. To add to the mysterious vibe, the shadow pans are set in a smoky transparent base. The magnetic closure on the case prevents shadow mishaps in your bag, & the full-size mirror makes it easy to get Naked whenever the urge strikes. Shades included: High (pale pink-nude shimmer w/micro-sparkle), Dirtysweet (medium bronze), Radar (metallic taupe w/iridescent micro-glitter), Armor (metallic silver-taupe w/tonal sparkle), Slanted (light metallic gray), Dagger (medium charcoal w/micro-shimmer), Black Market (jet-black satin), Smolder (deep plum-taupe), Password (cool taupe matte), Whiskey (rich brown matte), Combust (soft pink-taupe) & Thirteen (light beige satin). Tips: Follow the step-by-step tutorials featured in the exclusive lookbook to steal one of four looks — the Iconic UD Smoky Eye, the Smoky Reality Star, the Smoky Cat or Everyday Smoky — or create your own. ...

Like a luxe gloss & a rich balm in one, Urban Decay Naked Ultra Nourishing Lipgloss is unlike any gloss you've ever tried. It not only looks & feels amazing, it’s also really nourishing. & it has an addictively creamy texture & a gorgeous, high-gloss finish. Urban Decay Naked Ultra Nourishing Lipgloss feels so luxe that you’ll want to keep applying it all day — even when you don’t need to. & it’s the perfect gloss to complement the always-popular Urban Decay smoky eye. The makeup junkies at Urban Decay painstakingly crafted this formula, obsessing over every last detail until it was just right — & then they tweaked & perfected it some more! Even the firmly gloss averse will become hardcore addicts when they try Urban Decay Naked Ultra Nourishing Lipgloss. It’s laced with ingredients that are good for your skin — like Hyaluronic Filling Spheres™, vitamin E, avocado oil & shea butter to hydrate & condition your lips. Rosehip seed oil provides an extra hit of vitamins, including vitamin A & vitamin C. In a clinical study of Urban Decay Naked Ultra Nourishing Lipgloss:*
- 86% of participants had a significant improvement in the appearance of lines & wrinkles.
- 76% had a significant improvement in volume & hydration.
- 86% said their lips felt nourished. * Study reflects results immediately after use. The bottle is as luxe as the gloss inside! It has a gorgeous, highly metalised champagne cap & overshell with a cool “ Naked” cutout effect. As pretty as it is, it’s also practical. You can see the shade through the “ Naked” cutout & the little window at the bottom (so it’s easy to spot the right shade in your bag). & wait until you try the extra long, flocked paddle applicator. It picks up a generous amount of gloss & gives you a nice, even laydown of colour. Shade Descriptions:
- Walk Of Shame: Pale Nude-Pink with Subtle Micro-Shimmer
- Nooner: Light Neutral Nude
- Naked: Nude-Pink with Pearly Pink Shift
- Lovechild: Medium Pink
- Liar: Soft Mauve-Pink
- Streak: Coral-Peach
- Beso: Deep Pink-Mauve
- Rule 34: Medium Brown-Nude
- Freestyle: Brown-Nude with Subtle Micro-Shimmer











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Get everything you need to create endless looks, all in one luxurious set. The limited-edition Naked Vault Vol IV by Urban ...

With Urban Decay's Nirvana Build Your Own Palette, YOU call all the shots. Whether you're creating an all-Naked look, an arresting smoky eye or going for full-blown colour, this collectable palette has four empty UD Eyeshadow slots for you to customise. & with Urban Decay's massive selection of shades, your options are limitless. Because we all like to experiment, all of Urban Decay's Eyeshadow shades are designed to fit perfectly in each Build Your Own Palette. Just pop any four UD shadows out of their cases & into this customisable palette. You can create any combination you crave for a travel-friendly collection & switch shades out as often as you want. No matter which shades you put inside, all of Urban Decay's eyeshadows deliver rich, velvety, blendable colour that lasts. Urban Decay always have a Build Your Own Palette in their product lineup, but this limited-edition design is only available for a short time (so get it before it's gone!). The dripping violet artwork on the case has a lot of depth & texture
- it almost looks like makeup. Lift the lid to reveal a gorgeous transparent violet interior & full-size mirror for on-the-go touch-ups. Eyeshadows sold separately. Click here & here to add your favourite colours.
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Stir up trouble with Bailout, an eight-shade eyeshadow palette loaded with cocoa neutrals, a deep violet, & a metallic lavender transformer shade. Take some much-needed OOO (Out of Office) time & hit the road with On the Run, the trio of travel-ready mini palettes. Inspired by Born to Run Palette, these minis are the perfect carry-on for your next getaway or last-minute trip. Each eight-pan palette is packed with curated mattes & metallics, including a transformer shade that can switch up your look or add a touch of icy shimmer. Just like Urban Decay's other palettes, On the Run contains the same mind-blowing formula that gives velvety texture, rich colour payoff, & damn good blend ability. Go from zero to sixty with Bailout–this palette is packed with go-to cocoa neutrals, violets, & an iridescent lavender transformer shade. Head out on an unexpected adventure with Detour, which is loaded with sienna-hued neutrals, a deep metallic teal, & an unexpected holographic transformer shade. Find your own way with Shortcut & its mix of blush-toned neutrals & deep desert rose hues. Add extra shimmer with a coppery red transformer shade. Cruelty Free ...

Get lost with Detour, an eight-shade eyeshadow palette with sienna-hued neutrals, a deep metallic teal, & a holographic green transformer hue. Take some much-needed OOO (Out of Office) time & hit the road with On the Run, this trio of travel-ready mini palettes. Inspired by Born to Run Palette, these minis are the perfect carry-on for your next getaway or last-minute trip. Each eight-pan palette is packed with curated mattes & metallics, including a transformer shade that can switch up your look or add a touch of icy shimmer. Just like other palettes, On the Run contains the same mind-blowing formula that gives velvety texture, rich color payoff, & damn good blendability. Go from zero to sixty with Bailout–this palette is packed with go-to cocoa neutrals, violets, & an iridescent lavender transformer shade. Head out on an unexpected adventure with Detour, which is loaded with sienna-hued neutrals, a deep metallic teal, & an unexpected holographic transformer shade. Find your own way with Shortcut & its mix of blush-toned neutrals & deep desert rose hues. Add extra shimmer with a coppery red transformer shade. Cruelty Free ...

Ditch your plans with Shortcut, an eight-shade eyeshadow palette with blush-tone neutrals, smoky metallics, & a coppery pink transformer shade. Take some much-needed OOO (Out of Office) time & hit the road with On the Run, the trio of travel-ready mini palettes. Inspired by Born to Run Palette, these minis are the perfect carry-on for your next getaway or last-minute trip. Each eight-pan palette is packed with curated mattes & metallics, including a transformer shade that can switch up your look or add a touch of icy shimmer. Just like Urban Decay's other palettes, On the Run contains the same mind-blowing formula that gives velvety texture, rich colour payoff, & damn good blend ability. Go from zero to sixty with Bailout–this palette is packed with go-to cocoa neutrals, violets, & an iridescent lavender transformer shade. Head out on an unexpected adventure with Detour, which is loaded with sienna-hued neutrals, a deep metallic teal, & an unexpected holographic transformer shade. Find your own way with Shortcut & its mix of blush-toned neutrals & deep desert rose hues. Add extra shimmer with a coppery red transformer shade. Cruelty Free ...

Ready for your most perfected-looking skin? Instantly blur flaws & smooth out your skin with the Urban Decay Optical Illusion Complexion Primer. This primer reduces fine lines & makes pores seem to vanish—for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. The result? A beautiful, airbrushed finish (no Photoshop skills necessary)! UD’s cushy formula provides just enough glide to fill in lines for a smoothed-out complexion, & dries down to the perfect powdery finish. In a clinical study of Optical Illusion Complexion Primer, immediately after use:* • 90% of participants had a reduction in pore visibility. • 90% had smoother-looking skin. • 93% had more even-toned skin. • 81% had a visible reduction in fine lines & blemishes. * Based on clinical grading in a 30-person study. This cushiony formula contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip & meadowfoam seed oils provides moisturising & antioxidant benefits while vitamin E conditions. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallised gunmetal cap & base. UD even equipped the bottle with an airless pump—so it’s easy to get out every last bit of product. ...