Benefit The Talent Brush is a multitalented shadow/liner brush. Thanks to its genius shape, this soft, synthetic-bristle brush is perfect for applying cream or powder eyeshadow. Use the flat side for shadow application & the tip for lining eyes. Learn how to shade, contour & line eyes like a pro with the complete lesson! Directions for use: Use precision "tip" for lining & the flat side of the brush for shading & contouring. Tips: To get the perfect payoff, use Benefit The Talent Shadow/ Liner Brush with Benefit's Creaseless Cream Shadow/ Liners & Velvet Eyeshadows. For the ultimate eye-catching beauty, layer on one of Benefit's famous mascaras: BADgal Lash, BADgal Waterproof Mascara or BADgal Plum. ...

A travel-sized version of Benefit's classic, They're Real! mascara, the UK's number one best selling prestige mascara.* Perfectly sized for your handbag, your gym kit or a weekend away with your besties wash bag. They're Real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! 94% saw dramatic length & volume** 94% saw visible lift** 100% saw long-wearing results** *NPD ** Results observed in a consumer panel survey ...

The UK's number one eyeliner*** for on the go. They're Real! Push Up Eyeliner in a travel-sized mini is a handbag sized beauty! This matte black gel formula is waterproof & won't smudge, budge or dry out for 24 hours*. The innovative soft Accu Flex TM Tip hugs your lashline from corner to corner...the closer the line, the bigger the eye! 91% said it was longwearing** 88% said it hugged the lashline** 84% said eyes looked visibly larger** * Instrumental test on 19 panelists ** Results observed in a consumer panel survey on 32 women after 2 weeks *** NPD ...

Get expert eyeshadow application every time with the beyond easy Benefit They're Real Shadow Blenders. The they’re real Shadow Blender fits your eye shape & blends eyeshadow easily & evenly. Use with our they’re real duo shadow blender for bigger, sexier eyes. Key Benefits:
- 2 beyond easy eyeshadow sponge applicators
- fits your eye shape
- expert shadow application
- blends easily & evenly
- use with they’re real duo shadow blender OR your favorite eyeshadow




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Tint, define & prime lashes with the travel-sized They're Real! Tinted Primer. Wear this innovative, mink brown primer alone to give lashes a feathery, natural look. Wear with They're Real! mascara to dramatically boost length & separate for beyond belief lashes. The high-performing gel formula is water resistant & conditions with provitamin B5. 89% said lashes had a natural look* 91% said it was soft enough to layer with mascara 6 hours later* 94% said it defined lashes when paired with they're real! mascara** 92% said it boosted length, lift & separation when paired with they're real! mascara** * Consumer panel survey on 65 women over 1 week. ** Consumer panel survey on 66 women over 1 week. ...

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover.
- Sunday Times Style Awards 2015 Winner: Best Mascara.
- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013! They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.






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Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



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Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



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1, 2, 3…SEXY AS CAN BE! This neutral eyeshadow palette contains 3 they’re real! duo Shadow Blenders for bigger, sexier eyes in seconds! These perfectly paired, crease-resistant eyeshadow duos last 12-hours* & the custom Shadow Blender gives you a complete eyeshadow look in one simple sweep! *instrumental test on 20 panelists
- 3 neutral powder eyeshadow duos
- longwear, glide-on formula
- bigger, wide-eyed look
- custom applicator fits your eye shape
- BIG eyeshadow palette, HUGE value! Benefit They're Real Big Sexy Eye Kit
Includes:: they’re real! duo Shadow Blender BEYOND EASY 1-step eyeshadow duo full-size in beyond nude, naughty neutral & bombshell brown custom Shadow Blender beyond easy eyeshadow applicator





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FULLfill your lipstick fantasy! Get visibly fuller, sexier lips in one easy step with they’re real! double the lip This BIG sexy lip kit

Includes:: four pocket-size lipsticks & liners in one. Each Custom Teardrop Tip grabs & defines your lip line & fills in lips with complementing colour for the appearance of volume.
- 95% said it’s super easy to apply*
- 91% said lips look visibly fuller & sexier*
- 92% said it grabs & defines the lip line*
- 8 hours of BEYOND BELIEF colour!** **instrumental test on 20 panelists *consumer panel survey of 110 women after 1 week Benefit They're Real Big Sexy Lip Kit
Includes:: they're real! double the lip BEYOND SEXY lipstick & liner in one in flame game, pink thrills, revved-up red & lusty rose fun-size






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