Instant oil-blotting stick. BLOT on the spot! This instant oil-blotting stick with tiny invisible blotting spheres mattifies shine for up to 6 hours after application.* The specially designed triangular tip targets shiny zones... the sides of your nose, forehead & chin. Oil has finally met its matte!
- 100% saw continuous mattifying action**
- 97% said it helps minimise the look of pores**
- 100% said it absorbs excess surface oil** * Instrumental test on 10 panelists. ** Consumer panel survey on 30 women over 7 days.


...

Benefit's new secret weapon to defeat pores & shine, the Benefit POREfessional Matte Rescue Invisible Finish Mattifying Gel Why we love it! Benefit POREfessional Matte Rescue Invisible Finish Mattifying Gel instantly minimises pore appearance. The lightweight, water-based gel overpowers shine & absorbs excess surface oil, leaving a natural-looking matte finish. Skin feels smooth & refreshed. -TOP SECRET pore ingredient: diamond powder known for its soft-focus pore-blurring effect, instantly minimizes the look of pores & gives that invisible finish. 92% said it mattifies shine instantly* 92% said skin feels clean, refreshed* 89% said it absorbs excess surface oil instantly* *consumer panel survey of 66 women over 1 week Apply Benefit POREfessional Matte Rescue Invisible Finish Mattifying Gel, then pat the POREfessional primer on top. Pores, shine & fine lines are less visible, & make-up glides on smoothly! ...

Benefit The Talent Brush is a multitalented shadow/liner brush. Thanks to its genius shape, this soft, synthetic-bristle brush is perfect for applying cream or powder eyeshadow. Use the flat side for shadow application & the tip for lining eyes. Learn how to shade, contour & line eyes like a pro with the complete lesson! Directions for use: Use precision "tip" for lining & the flat side of the brush for shading & contouring. Tips: To get the perfect payoff, use Benefit The Talent Shadow/ Liner Brush with Benefit's Creaseless Cream Shadow/ Liners & Velvet Eyeshadows. For the ultimate eye-catching beauty, layer on one of Benefit's famous mascaras: BADgal Lash, BADgal Waterproof Mascara or BADgal Plum. ...

A travel-sized version of Benefit's classic, They're Real! mascara, the UK's number one best selling prestige mascara.* Perfectly sized for your handbag, your gym kit or a weekend away with your besties wash bag. They're Real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! 94% saw dramatic length & volume** 94% saw visible lift** 100% saw long-wearing results** *NPD ** Results observed in a consumer panel survey ...

The UK's number one eyeliner*** for on the go. They're Real! Push Up Eyeliner in a travel-sized mini is a handbag sized beauty! This matte black gel formula is waterproof & won't smudge, budge or dry out for 24 hours*. The innovative soft Accu Flex TM Tip hugs your lashline from corner to corner...the closer the line, the bigger the eye! 91% said it was longwearing** 88% said it hugged the lashline** 84% said eyes looked visibly larger** * Instrumental test on 19 panelists ** Results observed in a consumer panel survey on 32 women after 2 weeks *** NPD ...

Tint, define & prime lashes with the travel-sized They're Real! Tinted Primer. Wear this innovative, mink brown primer alone to give lashes a feathery, natural look. Wear with They're Real! mascara to dramatically boost length & separate for beyond belief lashes. The high-performing gel formula is water resistant & conditions with provitamin B5. 89% said lashes had a natural look* 91% said it was soft enough to layer with mascara 6 hours later* 94% said it defined lashes when paired with they're real! mascara** 92% said it boosted length, lift & separation when paired with they're real! mascara** * Consumer panel survey on 65 women over 1 week. ** Consumer panel survey on 66 women over 1 week. ...

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey.



...

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover.
- Sunday Times Style Awards 2015 Winner: Best Mascara.
- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013! They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.






...

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



...

Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



...