Want the London look? New Rimmel Lasting Finish Breathable concealer. With medium coverage, it helps to conceal imperfections & dark circles. Cushion applicator allows for perfect blendability & touch ups on the go. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable & always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.