Why 25 hours? Because you want your makeup to last as long as you do. Face it. Your day is stressful. Early mornings, late nights. & we all want our makeup to look fresh & feel comfortable all day long. Rimmel London introduces Lasting Finish Foundation SPF 20: their first foundation that is sweat, heat, humidity & transfer-proof for up to a full 25 hours. The revolutionary formula, complete with a revitalizing mineral complex & moisturising aqua primer, helps to re-energise overworked skin. Feels hydrating all day. No sign of make up fatigue for up to a full 25 hours. It’s time to demand more!