Experience a new generation of innovative haircare & prepare for a long-lasting, frizz-resistant style. A revolution in frizz immunity is here. With ground-breaking Frizz Immunity Complex, John Frieda Frizz Ease Forever Smooth Shampoo deeply penetrates hair fibres to help combat the porosity of frizzy hair, & builds an internal barrier to build frizz immunity with every use. With a blend of pure coconut oil & conditioning agents, this shampoo works hard to strengthen your hair’s immunity to fight the onset of frizz from the inside out, improving your hair’s texture & manageability, for noticeably smoother hair. With continued use, your hair will become increasingly smoother & immune to frizz. Expertly designed for medium-thick & wavy-curly hair types, but suitable for all levels of frizz, including colour-treated hair.