Experience a new generation of innovative haircare & set the foundation for a long-lasting, frizz-resistant style. A revolution in frizz immunity is here. With ground-breaking Frizz Immunity Complex, John Frieda Frizz Ease Forever Smooth Anti-Frizz Primer realigns the structure of your hair, strand by str&, to strengthen your hair’s immunity, to build frizz immunity with every use. With a blend of pure coconut oil & glycerides this primer works hard to help fight the onset of frizz from the inside out, to improve your hair’s texture & manageability, for noticeably smoother hair. This primer also absorbs quickly into wet hair to ensure a silky-smooth style as your hair dries, while offering essential heat protection. Expertly designed for medium-thick & wavy-curly hair types, but suitable for all levels of frizz, including colour-treated hair.