A must-have face perfecting Giorgio Armani Powder Brush combines the most sophisticated Italian design with traditional Japanese excellence & expertise. A new range of professional brushes to celebrate 15 years of Giorgio Armani Beauty, designed to offer ultimate perfection. This brush is the essential tool for applying powder. Its ergonomic shape perfectly follows the cheekbones & prominent parts of the face. ...

Discover the new Power Fabric High Coverage Liquid Concealer: the blendable qualities of a foundation combined with the coverage of a concealer. This thin & comfortable formula provides a second skin feel, covering skin imperfections to give a bright & healthy looking complexion. The long-lasting product blends easily & remains comfortable on the skin throughout the day, with a velvet matte finish. Use it alone for a lighter makeup finish or combined with the award-winning Power Fabric foundation for a perfected flawless look. in addition, the multi-use applicator allows for different application techniques, from blending over large areas of the face to targeted coverage of specific imperfections. ...

Matte, lightweight, second skin finish. Following the iconic success of Maestro & Luminous Silk Foundation, Giorgio Armani Beauty introduces new POWER FABRIC, a liquid foundation that teams long-wear, full coverage with a luminous, lightweight skin finish. Upon application, the texture melts into the skin, weightlessly concealing the appearance of imperfections & creating a long lasting, no makeup feel. Like the Armani jacket, that timeless wardrobe essential, power fabric has been created for a successful, confident, modern & elegant woman. It dresses the skin, enhances the look of facial features & erases the appearance of fatigue. Because every woman, & every complexion, is unique, POWER FABRIC foundation comes in 15 shades to suit every skin tone from pale to dark. The formula is adapted for each shade to deliver optimal coverage that illuminates the appearance of complexion, without creasing or fading. With an SPF 25 filter, POWER FABRIC offers effective daily UVA & UVB protection. Suitable for all skin types. Try Me available in shade 3.5 only ...

Prima CC Cream now part of the Giorgio Armani Prima range, the go-to range for beautiful skin & flawless make up. Prima CC Cream is the new anti-tiredness gem for lackluster skin. In a single step, this new-generation color-correcting makeup hydrates, protects, prevents the signs of aging, creates a more even complexion & reduces the appearance of blemishes, resulting in glowing skin & a spectacular radiance. An all-in-one product that revives tired skin & adapts to any skin tone, this cc cream offers the equivalent of all the benefits of a restorative night’s sleep. ...

EYE & LIP CONTOUR PERFECTOR A skin perfecting formula for lips & under eyes, Giorgio Armani Prima Lip & Eye Perfector 15ml is an ingenious 2-in-1 product that targets the lips & under eye area. It contains Buckwheat extract & Haloxyl for their stimulating effect, which reduces dark circles & under eye puffiness. Glycerin, Jojoba butter & Hydralip give intensified hydration & reduce fine lines. The effective results of this skincare product are clearly measurable in improvements to dark circles, as well as a significant reduction in wrinkles & fine lines around lips. Light reflection on the skin surface is amplified to make eyes look brighter & skin look more luminous. Application & hold of dark circle concealer is enhanced. Lip contour is smoothed, preventing lipstick from bleeding into the fine lines. A new gesture in the daily beauty routine for lips & eyes that ensures a fresh & radiant appearance all day long. ...

GLOW-ON MOISTURISING BALM The Giorgio Armani Prima Moisturising Balm is formulated to achieve glowing, plumped skin & maximum moisture that last 24 hours. This could only be achieved by a patented formula & unique process: a surprising compact texture, hot poured at 45°C that quickly breaks into a fresh fluid, which penetrates immediately. The Giorgio Armani signature glowing complexion effect is enhanced by the “ Liquid Mirror” complex, which ensures a prolonged reflection of the light on the skin. Skin is immediately moisturised, replumped with heightened radiance. Perfect compatibility with foundation for an easy & fault proof make-up application. At the end of the day skin quality & moisture level is maintained. Foundation looks fresh, as if just applied. ...

ARMANI PRIMA is an advanced luxury skincare line that improves skin quality & enhances makeup glow so that it lasts all day ...

SMART MOISTURE SERUM The Giorgio Armani Prima Serum 30ml delivers a targeted concentration of moisture to the different areas of the face, depending on their needs, for skin that feels comfortable all day long. A trio of chrono-active moisturizing agents work at different times of day for consistent moisture. Rapidly absorbed, the incredibly lightweight texture leaves a bare-skin sensation & makes skin the ideal canvas for easy application of make-up that lasts all day. ...

DAY LONG SKIN PERFECTOR The Armani Day Long Skin Perfector is an innovative skincare product that contains a strong concentration of ‘ Prima Skin Complex’, an impressive active ingredient, which is lipophilic to absorb sebum & hydrophobic to repel sweat. It immediately smoothes skin & regulates the water & lipid levels on skin surface all day long. Giorgio Armani Prima Skin Perfector 30ml targets the ‘disruption zones’ of the face, i.e. eyelids, around nose, chin, forehead or any area prone to shine, sweat or visible pores. It absorbs excess sebum delivering an instant mattifying effect on skin that lasts all day long. Thanks to a unique milky gel texture, the Skin Perfector absorbs rapidly, leaving a clean skin sensation that lasts all day. ...

Giorgio Armani Prima Soft Peeling Lotion combines the effect of an organic peel with the smoothness of a moisturising serum. It gently eliminates dead skin cells, tightens pores, & restores skin's radiance. Soft peeling lotion, the latest addition to the ARMANI PRIMA skincare routine, a serum lotion that restores skin’s glow, with visible results both short & long term: skin is radiant & makeup is luminous all day long, day after day. The lotion has a very light & silky texture. It provides a sensation of clean & pure skin with a velvety, non-sticky finish. The SOFT PEELING LOTION works at three different levels of the skin:
- Exfoliation of the surface of the skin.
- Hydration within the skin with a natural active ingredient that keeps the skin moisturised & radiant.
- Protection at the deepest level of skin with active ingredients known for their anti-oxidant properties: litchi peel, roseroot & root extracts.


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