WHAT: Bumble & bumble Sumo Gel is an alcohol-free, clear gel solid that delivers hi-shine & long-lasting hold. WHY: It’s traditional gel – remixed with a sophisticated, grown-up feel. Perfect for slick, sleek looks polished to perfection, this solid gel creates styles with reflection & shine. With its strong hold, shapes & styles stay in place. WHO: For men & women looking for hold & shine – with a clean finish. WHEN: Sumogel works perfectly on damp hair, whenever you want a structured look with hold & shine. Sumogel can also be reapplied to dry hair to break-up styles & add texture & shine. It’s great for perfecting smooth top knots, or creating a slicked-back, combed style on short cuts. All Bumble & bumble products are: Cruelty free. Vegetarian. Vegan.