Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



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1, 2, 3…SEXY AS CAN BE! This neutral eyeshadow palette contains 3 they’re real! duo Shadow Blenders for bigger, sexier eyes in seconds! These perfectly paired, crease-resistant eyeshadow duos last 12-hours* & the custom Shadow Blender gives you a complete eyeshadow look in one simple sweep! *instrumental test on 20 panelists
- 3 neutral powder eyeshadow duos
- longwear, glide-on formula
- bigger, wide-eyed look
- custom applicator fits your eye shape
- BIG eyeshadow palette, HUGE value! Benefit They're Real Big Sexy Eye Kit
Includes:: they’re real! duo Shadow Blender BEYOND EASY 1-step eyeshadow duo full-size in beyond nude, naughty neutral & bombshell brown custom Shadow Blender beyond easy eyeshadow applicator





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FULLfill your lipstick fantasy! Get visibly fuller, sexier lips in one easy step with they’re real! double the lip This BIG sexy lip kit

Includes:: four pocket-size lipsticks & liners in one. Each Custom Teardrop Tip grabs & defines your lip line & fills in lips with complementing colour for the appearance of volume.
- 95% said it’s super easy to apply*
- 91% said lips look visibly fuller & sexier*
- 92% said it grabs & defines the lip line*
- 8 hours of BEYOND BELIEF colour!** **instrumental test on 20 panelists *consumer panel survey of 110 women after 1 week Benefit They're Real Big Sexy Lip Kit
Includes:: they're real! double the lip BEYOND SEXY lipstick & liner in one in flame game, pink thrills, revved-up red & lusty rose fun-size






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Get fuller-looking lips in one easy stroke with Benefit's They're Real Double The Lip! This lip liner & lipstick in one features a Custom Teardrop Tip that grabs & defines your lip line & fills in lips with complementing colour for the appearance of volume & dimension. This semi-matte lipstick comes in neutral to bright shades for visibly fuller, sexier lips.
- 91% said lips look visibly fuller & sexier*
- 92% said it grabs & defines the lip line*
- 8-hour longwear lipstick** *consumer panel survey of 110 women after 1 week **instrumental test on 20 panelists


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Get fuller-looking lips in one easy stroke wherever you are, with They’re Real! Double The Lip mini in Lusty Rose. This lip liner & lipstick in one features a Custom Teardrop Tip that grabs & defines your lip line & fills in lips with complementing colour for the appearance of volume & dimension. This semi-matte lipstick comes in neutral to bright shades for visibly fuller, sexier lips. 91% said lips look visibly fuller & sexier* 92% said it grabs & defines the lip line* 8-hour longwear lipstick** *consumer panel survey of 110 women after 1 week **instrumental test on 20 panelists ...

They’re Real! 2017 special limited edition mascara. Benefit’s bestselling mascara is dressed to impress! This special, limited ...

Long lashes & POREfect skin join forces for the ultimate makeup set for everyday beauty. The set

Includes::

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Lash-Hugging Gel Liner Pen. Benefit They're Real! Push-Up Liner is the FIRST EVER lash-hugging gel liner in a pen! The gel formula won't smudge, budge or dry out, & the innovative soft Accu Flex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! Remove Benefit They're Real! Liner with They're Real! Remover. Results:
- 91% said it was long-wearing*
- 81% said it was waterproof*
- 88% said it hugged the lashline*
- 84% said eyes looked visibly larger* * Results observed in a consumer panel survey on 32 women after 2 weeks. Accu Flex™ Tip:
- Soft, custom angled tip draws an easy line.
- Flat, wide guard gently pushes lashes aside to get close to lashline.
- Wide base for stable application. CEW Awards 2015 Winner
- Best New Makeup Product: Eyes or Lips, Prestige.







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Lash-Hugging Gel Liner Pen. Benefit They're Real! Push-Up Liner is the FIRST EVER lash-hugging gel liner in a pen! The gel formula won't smudge, budge or dry out, & the innovative soft Accu Flex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! Remove Benefit They're Real! Liner with They're Real! Remover. Results:
- 91% said it was long-wearing*
- 81% said it was waterproof*
- 88% said it hugged the lashline*
- 84% said eyes looked visibly larger* * Results observed in a consumer panel survey on 32 women after 2 weeks. Accu Flex™ Tip:
- Soft, custom angled tip draws an easy line.
- Flat, wide guard gently pushes lashes aside to get close to lashline.
- Wide base for stable application. CEW Awards 2015 Winner
- Best New Makeup Product: Eyes or Lips, Prestige.







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They’re Real Mascara Set: The Real Big Steal! Get long lashes, beyond belief with they're real mascara. For a limited time, get a full size they’re real mascara & a FREE travel size product too in the Real Big Steal set by Benefit. they're real! Lengthens, curls, gives volume, lifts & separates. Benefit's jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had! ...