Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover.
- Sunday Times Style Awards 2015 Winner: Best Mascara.
- Sunday Times Style Awards 2014 Winner.
- Winner of the Best New Makeup Product – Eyes or Lips (Prestige) award at the CEW Beauty Awards 2013! They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.






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Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. Beauty tip: Double the REAL! Wear They're Real! Push-Up Liner & They're Real! Mascara together for beyond longer lashes & bigger-looking eyes. Remove with They're Real! Remover. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



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Benefit They're Real! Beyond Mascara is the mascara that's beyond belief! It lengthens, curls, volumises, lifts & separates lashes for a spectacular ""out-to-here"" look. The exclusive brush is specially designed to maximise the performance of the long-wearing, glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length & volume beyond belief. The precision bristles on the custom-domed tip lift, define & curl even your tiniest lashes. The end result... luxurious, silky lashes that won't smudge, clump or dry out. They're real & here's the proof!
- 94% saw dramatic length & volume*
- 90% saw base-to-tip curl*
- 94% saw visible lift*
- 100% saw long-wearing results* * Results observed in a consumer panel survey. Please note that Benefit is available to customers in the United Kingdom & Ireland only.



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1, 2, 3…SEXY AS CAN BE! This neutral eyeshadow palette contains 3 they’re real! duo Shadow Blenders for bigger, sexier eyes in seconds! These perfectly paired, crease-resistant eyeshadow duos last 12-hours* & the custom Shadow Blender gives you a complete eyeshadow look in one simple sweep! *instrumental test on 20 panelists
- 3 neutral powder eyeshadow duos
- longwear, glide-on formula
- bigger, wide-eyed look
- custom applicator fits your eye shape
- BIG eyeshadow palette, HUGE value! Benefit They're Real Big Sexy Eye Kit
Includes:: they’re real! duo Shadow Blender BEYOND EASY 1-step eyeshadow duo full-size in beyond nude, naughty neutral & bombshell brown custom Shadow Blender beyond easy eyeshadow applicator





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FULLfill your lipstick fantasy! Get visibly fuller, sexier lips in one easy step with they’re real! double the lip This BIG sexy lip kit

Includes:: four pocket-size lipsticks & liners in one. Each Custom Teardrop Tip grabs & defines your lip line & fills in lips with complementing colour for the appearance of volume.
- 95% said it’s super easy to apply*
- 91% said lips look visibly fuller & sexier*
- 92% said it grabs & defines the lip line*
- 8 hours of BEYOND BELIEF colour!** **instrumental test on 20 panelists *consumer panel survey of 110 women after 1 week Benefit They're Real Big Sexy Lip Kit
Includes:: they're real! double the lip BEYOND SEXY lipstick & liner in one in flame game, pink thrills, revved-up red & lusty rose fun-size






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Get fuller-looking lips in one easy stroke wherever you are, with They’re Real! Double The Lip mini in Lusty Rose. This lip liner & lipstick in one features a Custom Teardrop Tip that grabs & defines your lip line & fills in lips with complementing colour for the appearance of volume & dimension. This semi-matte lipstick comes in neutral to bright shades for visibly fuller, sexier lips. 91% said lips look visibly fuller & sexier* 92% said it grabs & defines the lip line* 8-hour longwear lipstick** *consumer panel survey of 110 women after 1 week **instrumental test on 20 panelists ...

One step, two sexy eyes! It’s beyond easy to get bigger, sexier eyes with the perfectly paired Benefit They're Real Duo Shadow Blender. The crease-resistant, longwear formula lasts 12-hours* & the custom Shadow Blender fits your eye shape to ensure expert eyeshadow application every time.
- 92% said it was easy to apply**
- Sweep on 2 shades in 1 step
- Satin, sheen & soft matte finishes * Instrumental test on 20 panelists. ** Consumer panel survey of 103 women during 1 week.


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They’re Real! 2017 special limited edition mascara. Benefit’s bestselling mascara is dressed to impress! This special, limited ...

Long lashes & POREfect skin join forces for the ultimate makeup set for everyday beauty. The set

Includes::

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Lash-Hugging Gel Liner Pen. Benefit They're Real! Push-Up Liner is the FIRST EVER lash-hugging gel liner in a pen! The gel formula won't smudge, budge or dry out, & the innovative soft Accu Flex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! Remove Benefit They're Real! Liner with They're Real! Remover. Results:
- 91% said it was long-wearing*
- 81% said it was waterproof*
- 88% said it hugged the lashline*
- 84% said eyes looked visibly larger* * Results observed in a consumer panel survey on 32 women after 2 weeks. Accu Flex™ Tip:
- Soft, custom angled tip draws an easy line.
- Flat, wide guard gently pushes lashes aside to get close to lashline.
- Wide base for stable application. CEW Awards 2015 Winner
- Best New Makeup Product: Eyes or Lips, Prestige.







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