Manipulate, mould & work your style with the Joico Matte Grip Texture Creme, a medium-hold formula for styles that last up to 72 hours. The matte-finish crème will control any hair texture, tackling unruly flyaways without weighing down the rest of the hair. The Matte Grip Texture Creme will allow you to mould your hair like never before, giving hair the staying power without the stiffness. Styles will feel held in place for longer & hair will look healthier than ever as Aqualastik, a deep-sea antioxidant, adds elasticity & irresistible shine. Apply a small amount onto fingertips, & work it thoroughly into hair, focusing on the roots for lift, or ends for texture. ...

A technologically advanced marine-based conditioner to provide the ultimate in moisture replenishment for dry hair. Hair is revitalized, infused with moisture & suppleness so that it emerges hydrated, smooth & manageable with increased elasticity. Contains Hydramine Sea Complex, Quadramine Complex & jojoba oil to heal the hair deep down, becoming stronger & healthier with repeated use. ...

Enrich your hair with the botanical hydration of Joico Moisture Recovery Leave-In Moisturizer, a restorative formula that leaves your hair feeling replenished & repaired. Give thirsty hair a well-deserved drink of moisture with this lavishly luxurious treatment, enriched with plant-powered proteins to condition, smooth & rescue the hair shaft. Bio-metric peptides re-build damaged follicles, whilst Marine Botanicals penetrate & hydrate your hair with Seawater Nutrients that inject an deep level of nourishing care back in to your hair. Shampoo & condition hair with Moisture Recovery range, then work the Moisture Recovery Leave-In Moisturiser into towel dried hair, comb through then style. ...

A technologically advanced marine-based shampoo to provide the ultimate in moisture replenishment for dry hair. Hair is gently cleansed & infused with moisture & suppleness so that it emerges hydrated, smooth & manageable with increased elasticity. Contains Hydramine Sea Complex & Quadramine Complex heal the hair deep down, so that it becomes stronger & healthier with repeated use. ...

An intensive formulation to aid in the recovery of hair's natural elasticity, smoothing & soothing the cuticle whilst promoting softness & shine. This intensive moisture treatment contains Hydramine Sea Complex as well as murumuru, olive & shea butters so that thick, coarse, dry & frizzy hair emerges revitalized. Use 2-3 times a week, alternating with Moisture Recovery Conditioner. ...

Turn up the volume & achieve super-sized density with the Joico Power Whip Whipped Foam. The luxurious styling foam will add ...

An innovative pre-styling treatment that creates the ideal foundation for softening & smoothing hair during styling. Provides protection for coarse & wiry hair, helping to prevent damage & breakage. Significant UV protection safeguards the vibrancy & longevity of colour-treated hair. Spray all over hair following your Pre-Shampoo & Shampoo regime to create the optimum environment for softening & smoothing your style. ...

Ensure smooth, soft & manageable hair with the Joico Smooth Cure Conditioner, a magic wand for hair that's prone to frizzing. Created without sulfates, this moisturising formula provides a satiny curtain of shine & sleekness that lasts for 71 hours. The nourishing conditioner is perfect for curly, coarse, colour treated or damaged hair that needs rich moisturising. At the heart of the Smooth Cure Conditioner is amodimethicone, which replicates the smoothness of an in-salon straightening treatment, while a formaldehyde-free Kera Shield Complex of keratin, brazil nut oil, & tucuma butter strengthens & provides frizz-free care for up to three days. Apply to freshly washed hair & leave in for 2-5 minutes. Rinse away thoroughly. ...

Tame your wavy, coarse or frizzy hair with the Joico Smooth Cure Leave-In Rescue Treatment, a concentrated, heat activated anti-frizz treatment. Created to mimic the results of an in-salon straightening treatment, this supercharged formula intensely smoothes & softens hair whilst reducing damage from thermal styling. Combing & brushing become a pleasure once more, & your hair looks sleeker than ever. The secret of the Smooth Cure Leave-In Rescue Treatment is hydrolised keratin, which penetrates the hair's cortex & replenishes lost protein. Joico's exclusive formaldehyde-free Kera Shield Complex of keratin, brazil nut oil, & tucuma butter strengthens & provides frizz-free care for up to three days. After shampooing & conditioning hair, apply a few drops of the treatment to your hands & work through damp locks. Blow dry as usual, & enjoy a super smooth blowout. ...

Protect your hair & extend your straight styles with the sulfate-free Joico Smooth Cure Shampoo. Ideal for wavy hair that needs to be tamed, whether coarse or fine, this ultra gentle cleanser creates sleeker, smoother strands that are far easier to manage. The silkening effect lasts for 72 hours, ensuring that your frizz is kept well & truly in check. The Smooth Cure Shampoo is powdered with a formaldehyde-free Kera Shield Complex, containing keratin, Brazil nut oil & tucuma butter, which strength & straighten in tandem. Frizz is reduced by 79%, with 3 days of humidity protection to boot. Apply to wet hair & lather, before rinsing out. Follow with the Smooth Cure Conditioner. ...