Manipulate, mould & work your style with the Joico Matte Grip Texture Creme, a medium-hold formula for styles that last up to 72 hours. The matte-finish crème will control any hair texture, tackling unruly flyaways without weighing down the rest of the hair. The Matte Grip Texture Creme will allow you to mould your hair like never before, giving hair the staying power without the stiffness. Styles will feel held in place for longer & hair will look healthier than ever as Aqualastik, a deep-sea antioxidant, adds elasticity & irresistible shine. Apply a small amount onto fingertips, & work it thoroughly into hair, focusing on the roots for lift, or ends for texture.