Get more powerful hold for your hair with the Id HAIR Hard Gold wax. The pliable formulation ensures a super hold that still means that you can shape your hair throughout the day. The Hard Gold Wax provides sharp definition & separation that means that you can create most hairstyles. When you want it gone, simply rinse with warm water. Hold Factor: 4 ...

Get light, weightless hold for your hair with the Id HAIR Soft Silver wax. The pliable formulation means that you can define & separate the hair with ease without the wax clumping & sticking to your fingers. The Soft Silver Wax is perfect for short to medium-length hair, & can be washed out very easily with warm water. Hold factor: 2 ...

'' Absolute Aphrodisiac is provocative & alluring; its sweet floral aroma will tease & tempt each of your senses.''
- Chelsey,
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'' Addictive Vibration radiates attraction thanks to glowing notes of sweet honey, feminine orange blossom & creamy vanilla.''
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'' Atomic Rose is intensely romantic. It's a voluptuous, full-bodied floral fragrance that possesses the power to incite pleasure & provoke desire.
- Chelsey, Escentual Beauty Team. Why you'll love Initio Atomic Rose: Studies show the star note of hedione is responsible for a heightened libido It smells like a glass of champagne rose' sprinkled with red rose petals. It's the connection persona from the Carnal collection It lasts longer than a traditional Eau de Parfum The bottle feels & looks like luxury What Does Atomic Rose Smell Like? Picture a fault-less red rose; you see the soft velvet petals, the thorny green stem & an overall vision of beauty. Well, this is how Initio have faceted the composition. First, you get hit with the fresh, green nuance of bergamot, then a sharp dose of pink pepper shocks you. Then, suddenly, soft petals of rose caress the sweetness of vanilla in the base. Top notes are bergamot, pink pepper, hedione. Heart notes are Bulgarian rose, Turkish rose & jasmine. Base note is vanilla. Why it's Escentual: No expense was spared for this perfume. Initio have used natural Turkish & Bulgarian rose for a purer, more long-lasting rosy scent. They travelled the world to source the very best bergamot from Italy, natural jasmine from Egypt, & natural vanilla from Madagascar. In training, we learnt that Bochum University in Germany recently proved that certain fragrances containing key compounds like hedione, can tap into regions of the brain linked to libido. Initio have made sure this perfume

Includes:: at least 50% of hedione for long-lasting pleasure The Best Way To Use It: Always apply the fragrance to your pulse points, & Initio always advise not to rub it in; always pat it in to let the molecules settle. The Sustainable Side: You can recycle the cardboard outer case; however, the box & bottle will need to be checked with your local recycling authority.


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Leather & Vetiver beauty, strength & supernatural in a dual accord that loves to provoke. The fragrance feeds fantasies. Worn by a man it bewitches. Worn by a woman it disconcerts & fascinates. Main Notes Leather, Vetiver, Cedar Wood, Iso E Super ...

'' High Frequency is overtly sexy & flirtatious. White florals & creamy almond make this perfume a head-turner.'
- Chelsey, Escentual
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Dive into the world of INITIO & explore their most iconic scents in 10ml trial & travel sprays... This set contains: Initio Oud For Greatness Eau de Parfum
- Part of the Black Gold Project Collection Initio Musk Therapy Eau de Parfum - Part of the Hedonist Collection Initio Rehab Eau de Parfum - The second fragrance being featured from the Hedonist Collection Initio Side Effect Eau de Parfum - A fan favourite from The Carnal Blends Collection Initio Atomic Rose Eau de Parfum
- Part of The Carnal Blends Collection Initio Blessed Baraka Eau de Parfum
- From The Absolutes Collection


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Magnetic, bestial, deeply erotic... All the power of natural Amber Grey in a molecule with pheromone effects. When the science excels, it becomes an art... Main Notes Amber Grey ...

'' Magnetic Blend 7 uses the pheromone powers of musk to sweeten & seduce; wear it alone or layer it with your favourite scent to stimulate the senses
- Chelsey, Escentual Beauty Team. Why you'll love Initio Magnetic Blend 7: It has natural pheromone effects to boost attraction It smells unique on everyone, as it reacts to your skin It can be worn alone or used to enhance your favourite fragrance The perfume centres around the magnetic powers of musk Its heavy black bottle exudes luxury What Does Magnetic Blend 7 Smell Like? When worn alone it smells soft & feminine, but when layered with any fragrance it adds an alluring dimension that makes any scent radiate attraction. It smells like a pure musk, but not an old fashioned 'dusty' musk. It's pretty, velvet-like & sensual. Main note is musk. Why it's Escentual: 30% of the world's population can't smell musk, but 100% can subconsciously be attracted to it due to the way it works with your body's hypothalamus. We love that Initio have made it possible for everyone to benefit from the enhanced seductive powers of musk. Magnetic 7 works well when layered or when worn alone; but particularly with spicy, warm scents as the subtly of this fragrance helps simmer things down, & still rev up the allure. The Best Way To Use It: Always apply the fragrance to your pulse points, & Initio always advise not to rub it in; always pat it in to let the molecules settle. The Sustainable Side: You can recycle the cardboard outer case; however, the box & bottle will need to be checked with your local recycling authority.
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