Get beach hair all year round with the Id HAIR Beach Gum gel wax. This unique formulation is perfect for all lengths of hair, providing a powerful hold with excellent definition & separation all day. More pliable than normal gel, this gel wax means that you can keep sculpting your hair until you reach the desired effect, & is easily washed out with warm water. Hold Factor: 5 ...

Get matte hold for your hair with the Id HAIR Dusty Bronze wax. This clay wax provides an incredibly powerful hold for short hair, with a dusty, mattified look. Hair is solidly held in place all day long through rain & humidity, & washes out with shampoo & warm water when you want it gone. Hold Factor: 5 ...

Get extreme hold for your hair with the Id HAIR Extreme Titanium wax. This bestselling formulation ensures hardcore hold all day that still means that you can shape & mould your hair as you see fit. The wax provides sharp separation & definition for hair that is easily rinsed out with warm water. Hold Factor: 6 ...

Get more powerful hold for your hair with the Id HAIR Hard Gold wax. The pliable formulation ensures a super hold that still means that you can shape your hair throughout the day. The Hard Gold Wax provides sharp definition & separation that means that you can create most hairstyles. When you want it gone, simply rinse with warm water. Hold Factor: 4 ...

Get light, weightless hold for your hair with the Id HAIR Soft Silver wax. The pliable formulation means that you can define & separate the hair with ease without the wax clumping & sticking to your fingers. The Soft Silver Wax is perfect for short to medium-length hair, & can be washed out very easily with warm water. Hold factor: 2 ...

'' Addictive Vibration radiates attraction thanks to glowing notes of sweet honey, feminine orange blossom & creamy vanilla.''
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'' Atomic Rose is intensely romantic. It's a voluptuous, full-bodied floral fragrance that possesses the power to incite pleasure & provoke desire.
- Chelsey, Escentual Beauty Team. Why you'll love Initio Atomic Rose: Studies show the star note of hedione is responsible for a heightened libido It smells like a glass of champagne rose' sprinkled with red rose petals. It's the connection persona from the Carnal collection It lasts longer than a traditional Eau de Parfum The bottle feels & looks like luxury What Does Atomic Rose Smell Like? Picture a fault-less red rose; you see the soft velvet petals, the thorny green stem & an overall vision of beauty. Well, this is how Initio have faceted the composition. First, you get hit with the fresh, green nuance of bergamot, then a sharp dose of pink pepper shocks you. Then, suddenly, soft petals of rose caress the sweetness of vanilla in the base. Top notes are bergamot, pink pepper, hedione. Heart notes are Bulgarian rose, Turkish rose & jasmine. Base note is vanilla. Why it's Escentual: No expense was spared for this perfume. Initio have used natural Turkish & Bulgarian rose for a purer, more long-lasting rosy scent. They travelled the world to source the very best bergamot from Italy, natural jasmine from Egypt, & natural vanilla from Madagascar. In training, we learnt that Bochum University in Germany recently proved that certain fragrances containing key compounds like hedione, can tap into regions of the brain linked to libido. Initio have made sure this perfume

Includes:: at least 50% of hedione for long-lasting pleasure The Best Way To Use It: Always apply the fragrance to your pulse points, & Initio always advise not to rub it in; always pat it in to let the molecules settle. The Sustainable Side: You can recycle the cardboard outer case; however, the box & bottle will need to be checked with your local recycling authority.


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'' Blessed Baraka is spicy, sweet & strong; it's suave & sexy at the same time. You'll love this if you like amber & oud scents -''
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Leather & Vetiver beauty, strength & supernatural in a dual accord that loves to provoke. The fragrance feeds fantasies. Worn by a man it bewitches. Worn by a woman it disconcerts & fascinates. Main Notes Leather, Vetiver, Cedar Wood, Iso E Super ...

'' High Frequency is overtly sexy & flirtatious. White florals & creamy almond make this perfume a head-turner.'
- Chelsey, Escentual
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