' Hold your style in place all day with the Aveda Men Pure-Formance Firm Hold Gel. The gel gives your short style a healthy shine & never goes flaky while keeping it protected from the sun.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Firm Hold Gel: Styling gel delivers a firm-hold to keep your style in place. Lightweight texture controls & defines hair. Leaves hair with a healthy shine. Non-flaking formula. Vegan & cruelty-free. What You Need To Know: Lock your style in place all day with the Pure-Formance Gel, perfect for achieving a sleek or textured style. The gel is lightweight, working to define your hair into any style, leaving a healthy sheen & natural fresh citrus scent
- the gel won't flake or go crispy! The formula is enriched with UVA protectors, protecting hair from the drying & damaging effects of the sun. Why It's Escentual: If you want your hairstyle to last all day with a natural healthy sheen, you need to try the Pure-Formance Firm Hold Gel. The clear gel glides through your hair easily, giving you complete control & maximum hold. You can create any hairstyle you like; whether you like a messy, an almost wavy look, textured finish or a smooth slicked-back look, the gel will be sure to hold your chosen style securely in place. The gel not only helps your hair to look good, all day, but it is enriched with a natural scent. The gel dries to be clear & invisible with no flaking or overly crispy feel. &, you can enjoy the clean citrus scent with hints of spicy peppermint & vetiver as you style. The Best Way To Use It: Use a small amount, warming it between your fingers. Apply to damp hair, working your hair into your desired shape & style using the gel & letting it air dry. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. Values: Vegan. Cruelty-free.

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' Tame your hair into a trendy style with added thickness using the Aveda Men Pure-Formance Grooming Clay; perfect for controlling unruly hair without any heavy or greasy feeling & a no shine finish.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Grooming Clay: Lightweight grooming clay holds your hair style in place all day. Leaves a matte finish with no stickiness. Innovative botanical formula that thickens hair. Sensual spicy aroma with fresh undertones. Vegan & cruelty-free. What You Need To Know: The Pure-Formance Clay has a thick balmy texture to grip each individual hair & hold it into place as you style, all whilst feeling incredibly lightweight. Though not visible, the clay contains micro-fibres for added control, creating the illusion of thicker hair that is full of body. The creamy paste melts to be invisible with a matte finish in your hair. Why It's Escentual: Whether you're looking for your hair to look natural or to have a chic styled look, the Pure-Formance Clay is easy to use to create whatever style you prefer. The paste thickens each hair strand without feeling heavy, greasy or sticky, acting as a multipurpose styling tool for all hair types, & is especially ideal for those with thinner hair. The clay has a premium feel, from the understated brown tub design to the intoxicating fresh & warm scent that is made from organic essential oils. Citrus blends with spearmint & vetiver for a slightly spicy kick as you style your hair, ideal for energising your senses as you get ready to go out. The Best Way To Use It: Work a small amount between your palms & smooth through your damp or dry hair. You can use a comb if your hair is longer or you want a textured finish. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. The clay carton is made from 90% recycled fibers. Values: Vegan. Cruelty-free.
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' Style your fine hair into a natural look with the Aveda Men Pure-Formance Grooming Cream; the formula hydrates, adds natural shine while offering a light hold as you style.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Grooming Cream: Lightweight styling cream gives a natural styled look to fine hair types. Leaves hair feeling soft & conditioned with medium level hold. Moisturising non-sticky formula adds a healthy natural shine. Infused with a natural fresh aromatic scent. Vegan & cruelty-free. What You Need To Know: The Aveda Men Pure-Formance Grooming Cream is a modern styling cream, designed to be non-sticky & lightweight so that fine hair types can also enjoy its benefits. The cream offers light control, so you can style your hair into your desired look with a medium hold. The texture is easy to work into your hair; the pliable texture leaves a natural, non-greasy finish for a more loose & natural-looking hairstyle. Why It's Escentual: Finding men's styling products that are designed to suit the needs of fine or thinning hair can be tough, but the modern Aveda Men Pure-Formance Cream is perfect for hair in need of some TLC & soft styling. The moisture-rich cream leaves your hair with a healthy level of hydration, & all without compromising on the ability to craft your hairstyle. The cream is easy to work with thanks to the lightweight texture that doesn't feel sticky or heavy in your hair. Plus, the cream has a cool spearmint, vetiver & lavender scent that is all natural & certified organic which creates the luxurious experience Aveda is so famous for. The Best Way To Use It: Warm a small amount of cream between your hands, & smooth throughout your slightly damp or dry hair. Mould into the hairstyle you want. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. Values: Vegan. Cruelty-free.
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' If you want to style your hair but want it to look & feel natural, the Aveda Men Pure-Formance Liquid Pomade delivers a beautiful shine whilst taming voluminous hair.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Liquid Pomade: Lightweight, liquid gel styles hair to have a natural, flexible finish. Nourishing formula leaves a healthy shine & added moisture. Ideal for taming excess volume to have moderate hold. Vegan & cruelty-free. What You Need To Know: The Pure-Formance Liquid Pomade adds another layer of hydration as you style, sealing in moisture for a healthy, shiny finish. The liquid gel texture leaves a flexible hold
- your hair still has natural movement in a more controlled style. The lightweight texture has a soothing quality thanks to the anti-irritant liquorice. Why It's Escentual: If you're looking to style your hair without losing its natural look & feel, you'll love the Liquid Pomade. The gel-like texture smooths through your hair effortlessly, adding a healthy shine that shows just how hydrating the gel is for your locks. The pomade can be used to smooth volume, & whilst any hair type can enjoy the formula, we think it's particularly great for smoothing thicker or textured hair in need of moisture. As you use the pomade, the scent of lavender, spearmint & vetiver uplifts your senses. It's a fresh, cool scent with a little spice, perfect for energising you as you get ready to go out. The Best Way To Use It: Shake the bottle before every use. Work between your palms & smooth through your damp or dry hair. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. The pomade bottle is made from 100% recycled materials. Values: Vegan. Cruelty-free.

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' If you love using a pomade to style your hair, you need to try out the non-greasy & easy to use Aveda Men Pure-Formance Pomade; try it
- it will elevate your short hair styling routine.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Aveda Men Pure-Formance Pomade: Pomade that helps style short to medium length hair. Designed to hold styled hair in place all day. Water-based formula that is never greasy or crispy. Hydrating ingredients add a healthy hair shine. Vegan & cruelty-free. What You Need To Know: Add texture or smooth your hair into a sleek style with the Aveda Men Pure-Formance Pomade. The formula is water-based, designed to glide effortlessly into your hair to give a healthy sheen that is never greasy. The pomade means your short hair can change into any style, holding it in place all day. Why It's Escentual: The Pure-Formance Pomade is quick & easy to use, whether you're looking for a perfectly styled sleek 'do' or to add a quick textured finish. The sticky texture smooths over your hair, drying to have a healthy shiny finish that isn't crispy
- the initial sticky feel hydrates your hair & leaves locks smooth-to-touch. The pomade not only helps your hair to look good, all day, but it is enriched with certified essential oils, which creates a rich & spicey aroma that is also natural. The pomade dries to be clear & invisible imparting a warm yet clean citrus & lavender scent that lingers in the air as you style. The Best Way To Use It: Use a small amount, warming it between your fingers. Apply to towel dried or dry hair, working your hair into your desired shape & style using the pomade. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. The Aveda Pomade carton is made from recycled fibres & can also be recycled. Values: Vegan. Cruelty-free.


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' Soothe your stressed, itchy scalp with the gently cleansing Aveda Men Pure-Formance Shampoo; it will leave your hair feeling clean & refreshed with no excess oil or dryness.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Shampoo: Gentle shampoo calms itchy, oily or dry men's scalps. Leaves hair feeling ultra-clean & healthy. Moisturising formula adds a healthy natural shine. Infused with a natural aromatic minty scent. Vegan & cruelty-free. What You Need To Know: The Pure-Formance Shampoo is designed to offer a calming cleansing experience, soothing any scalp irritation whilst leaving you with clean, shiny hair. Essential oils soothe itchy sensations, deeply cleansing your scalp to be refreshed whilst feeling hydrated. The reviving formula leaves hair clean, ready for a moisturising conditioner. Why It's Escentual: If you struggle with an itchy, slightly dry or even oily scalp then you need a formula designed to soothe irritation & luckily, the Pure-Formance Shampoo feels immediately calming. The shampoo doesn't strip your scalp, instead it makes your hair feel soft & healthy without being greasy. Nothing feels better than a calm, clean scalp except hair that also smells incredible. The Pure-Formance Shampoo is enriched with the entirely natural citrus scent, with spicy peppermint & vetiver undertones for a cool masculine feel. Like all of Aveda haircare, the scent is natural, consisting of certified organic spearmint, vetiver, lavender & other pure flower & plant essences. The Best Way To Use It: Massage into your wet hair & rinse out thoroughly. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. Values: Vegan. Cruelty-free.
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' Transform your hair to be thick & perfectly styled with the Aveda Men Pure-Formance Thickening Paste, designed to add texture & strong hold without losing the natural look & feel of your hair.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Thickening Paste: Styling hair paste adds thickness & body as you style. 91% natural formula gives a defined hair look. Keeps hair in a pliable hold with a natural matte finish. Vegan & cruelty-free. What You Need To Know: The Pure-Formance Thickening Paste is a multi-purpose styling tool working to create a thick textured look that has a flexible hold. Vegan botanical alma thickens each hair strand from root to tip without leaving a heavy or crispy feeling. The paste has a creamy, soft texture that becomes invisible with a natural matte finish, holding your style in place whilst keeping some natural movement in the hair. Why It's Escentual: The Thickening Paste has a soft texture that melts over your hair to feel lightweight whilst adding a natural hold. If you want a defined style that isn't overly shiny, the paste is an effortless addition to your hair styling routine. Whilst any hair type can enjoy the silky smooth formula, those struggling with thickness will love the immediately thicker look the paste gives without compromising on a groomed style. As you use the paste, the scent of lavender, spearmint & vetiver uplifts your senses. It's a fresh, cool scent with a little spice, perfect for energising you as you get ready to go out. The Best Way To Use It: Work a small amount between your palms & smooth through your damp or dry hair. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. The paste's carton is made from 90% recycled fibres. Values: Vegan. Cruelty-free.
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Professional paddle brush features extended bristles for easy detangling & reduces stress to hair & scalp during blow-drying & styling. Ideal for smoothing hair during blow-drying to create smooth, straight styles. ...

' Keep your hair healthy & hydrated with the Aveda Nutriplenish Conditioner Deep Moisture
- it's packed with natural oils & butters
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' Keep your hair healthy & hydrated with the Aveda Nutriplenish Conditioner Deep Moisture
- it's packed with natural oils & butters
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