' Hold your style in place all day with the Aveda Men Pure-Formance Firm Hold Gel. The gel gives your short style a healthy shine & never goes flaky while keeping it protected from the sun.'
- Hannah, Escentual Beauty Team. Why You'll Love The Aveda Men Pure-Formance Firm Hold Gel: Styling gel delivers a firm-hold to keep your style in place. Lightweight texture controls & defines hair. Leaves hair with a healthy shine. Non-flaking formula. Vegan & cruelty-free. What You Need To Know: Lock your style in place all day with the Pure-Formance Gel, perfect for achieving a sleek or textured style. The gel is lightweight, working to define your hair into any style, leaving a healthy sheen & natural fresh citrus scent
- the gel won't flake or go crispy! The formula is enriched with UVA protectors, protecting hair from the drying & damaging effects of the sun. Why It's Escentual: If you want your hairstyle to last all day with a natural healthy sheen, you need to try the Pure-Formance Firm Hold Gel. The clear gel glides through your hair easily, giving you complete control & maximum hold. You can create any hairstyle you like; whether you like a messy, an almost wavy look, textured finish or a smooth slicked-back look, the gel will be sure to hold your chosen style securely in place. The gel not only helps your hair to look good, all day, but it is enriched with a natural scent. The gel dries to be clear & invisible with no flaking or overly crispy feel. &, you can enjoy the clean citrus scent with hints of spicy peppermint & vetiver as you style. The Best Way To Use It: Use a small amount, warming it between your fingers. Apply to damp hair, working your hair into your desired shape & style using the gel & letting it air dry. The Sustainable Side: Every Aveda product is Leaping Bunny certified & has a negative carbon footprint thanks to the solar & wind-powered manufacturing, sustainable sourcing of ingredients & Aveda's initiative to give back to the planet. Values: Vegan. Cruelty-free.