Restore & rehydrate dry or damaged hair with the Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, a nourishing cleanser that brings hair back to life. Instantly add a surge of moisture to troublesome tresses with this luxurious, sulphate-free formula, with added Seasilk that works to moisturise & re-fresh your scalp whilst repairing severe damage. This innovative shampoo keeps moisture in whilst protecting against damage to reveal an instantly healthier look & feel to your hair, all thanks to Enzymetherapy, which enables the absorption of essential ingredients to smooth & nourish hair follicles. Massage into wet hair & then rinse thoroughly. For best results, follow with Caviar Moisture Conditioner. Free from parabens, sulphates, phthalates, synthetic colour, sodium chloride, paraffin, gluten, DEA/TEA, mineral oil & petrolatum.