Built with charging in mind, the El Hefe is highly customisable in terms of fit. Supplied with 2 different Wedgie Footbeds & the Infinity Chassis System you can dial in a precision fit for optimum performance & ‘charge-ability’. New for this year is the urethane & carbon Slimeback. The urethane provides the dampening, whilst the carbon provides the response & power. The El Hefe just got better than ever. Specification: Aluminium Infinity Chassis System w/ Adjustable Heelcup NEW! Carbon Slimeback  Highback Wedgie™ 2.5, 4.0 Footbeds Urethane Rollbar™ Basepad Thin Flex™ Ankle Strap 3D Thin Grip™ Toe Strap Flip Side Mount Strap Astro Glyde LT Ratchets Forged Aluminum Micro-Disc Premium snowboard Binding Case Flex 1-10/ soft-hard: 8

Features: Base/ Heelcups Infinity Chassis System with Adjustable Heelcup
- Ride use Aluminium for a reason; the 100% aircraft grade 6061 aluminium is the perfect balance of minimal weight, quick response & unmatched durability. The chassis is made from 50% recycled aluminium & can be recycled just like a drink can when you’re done. Urethane Rollbar Basepad – dampening in your binging for a smoother ride Wedgie Is a sloped foot bed that slopes down towards the middle of the board & up towards the nose & tail. It helps keep your legs aligned when standing in a snowboarding stance taking the strain off your knees. It also provides a platform to help boost ollie power, using skateboard design as an influence. Comes supplied with the following Wedgie footbeds so you can customise as you wish: Wedgie 2.5 is the ideal angle for advanced freestyle riders looking for that extra pop. If you are riding a rocker board, you’ll especially appreciate getting some added pop with 2.5. Wedgie 4.0 is a precise angle for those riders looking for the utmost drive & ollie pop. Ideal for those who rock an extra wide stance. Straps: Thin Flex™ Ankle Strap Perfectly contoured, pad-less design provides all the support you need without the fluff. Tool-less ‘spin & set’ centre adjust. Flipside Mount Straps are featured on all of the Infinity chassis bindings, the mount straps provide an easier way to get in your binding as it flips open to hold the ankle strap out of the way. Clever. Astro Glyde LT is a new ratchet lever that looks as good as it functions; the innovative minimalist design is cored out for an ultra lightweight feel & is made from quality aluminium material for smooth gliding on/off movement. 3D Thin Grip™ Toe Strap for better fit & better grip, this new 3D Thin Grip™ offers a new flip-lever tool-less adjust. Highback: NEW Carbon Slimeback is made from laminated carbon & urethane (used to make skateboard wheels). This unique highback offers the lightweight support & pop of carbon with the smooth dampening of urethane. Discs/hardware: Forged Aluminium Micro Disc is 30% lighter than the standard & aids flex & performance due to the decreased size. Compatible with 2x 4 patterns & channel/slot systems.


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As the evolution of boot design continues so does the standard of features throughout the entire range. The Harper is great example of that. The Harper offers everything required from your first pair of snowboard boots. Specification: Liner Intuition Plush Foam Liner, Shell Integrated Aegis Antimicrobial Coating Thermo-Formable Internal J-Bars Lock Down Turbo Lacing Shell ·         Boa lacing ·         Grip Sole   Flex (1-soft, 10-stiff): 3 Features Medium density Intuition Plus Foam Liners deliver the ultimate plush feel for all day comfort with Thermo-Formable Internal J-Bars for superior ankle & heel hold with added support. Lock Down Turbo lacing has a clip to secure the lace locking system to the liner. This keeps your laces in place all day long. Boa Lacing offers a quick, easy & precise lacing solution. The Harper is a great entry level boot. It’s incredibly light, affordable & features the popular BOA lacing system from one of the biggest brands in snowboarding. A great first boot for beginners of intermediates fed up of stinky rentals. Is it for me? The soft flex & integrated liner suits beginners & occasional users. An ideal first boot for those looking to own their own gear, rather than pay out for rentals every time. ...

BOA Colier lacing is the enhanced BOA system that automatically takes-up slack in the cables making it quicker than ever to secure your boots. On the Anthem this is combined with Closer Lace guide that strategically directs tension throughout the boot & provides total boot closure for all-time control & a secure fit. The Support Foam Liner by Intuition provides lasting comfort & superior fit. Specification: Liner Intuition Support Foam Liners Aegis Antimicrobial Coating Thermo-Formable Internal & External J-Bars Lock Down Turbo Lacing 3D Formed Dual Density EVA Insole Shell Boa Coiler lacing with The Closer Lace Guide Blown Light Summit Sole Flex (1-soft, 10-stiff): 6 Features Enhanced high density Intuition Support Foam Liners offers supportive performance with maintained comfort. Thermo-Formable Internal & external J-Bars provide superior ankle & heel hold with added support. Lock Down Turbo lacing has a clip to secure the lace locking system to the liner. This keeps your laces in place all day long. Boa Coiler is an enhanced Boa reel that retracts slack in the cables making it even an even faster speed place system. The Closer Lace Guide is centred over the forefoot to drive lace power down low & even the lace tension throughout the entire boot. The Jackson is a luxury boot with a high-end finish & a considered lacing set up. I think Ride must have made a mistake when pricing them because they are serious competition for the other boots in the same price range.   Is it for me? With a mid-stiff flex these suit a huge range of intermediate to advanced snowboarders Wear them charging the piste, slashing the pow or throwing down in the park.  ...

A longer cut works really well to reduce cold air & snow from finding its way inside your jacket; it looks & feels good too. The Laurelhurst is 3 inches longer than the Classic Fit jackets from Ride & has everything you’d want your jacket to have, from a powder skirt to helmet compatible hood to inner media player with easy view window. Specifications: Waterproof – 10K Hydrapel with Aquapel Breathable – 5K Critically Taped Seams

Fit: Classic Long Fit has an extra 3” in overall length to the Classic Fit with the same room for layering & maximum mobility. Key

Features: Active Core Temperature System, ACT3 Attached Powder Skirt with Snap Back Feature Jacket-to-Pant Snap Interface Two-Way YKK Center Front Zipper Mesh Lined Pit Zips Form Fit Inner Lycra Hand Gaiters Adjustable Velcro Closure Cuffs Hood: Ergonomic Attached Swivel Hood with Back One-Hand Adjustment Helmet Compatible Hood Pockets: Front Micro-Fleece Lined Toaster Pockets YKK® Metaluxe® Zippered Chest Pocket Inner Media Player Pocket with Easy View Window Additional: Velvety Comfort Chin Guard & Inner Collar Self-Fabric Lift Ticket Loop Elastic Sides on Bottom Hem  



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The Machete is a true twin, with a centred stance & symmetrical sidecut & profile. Slightly stiffer than an all out, park only, board, the Machete can shred the whole mountain. Packed with features & tech, this board represents the rider that wants to take the tricks they can stomp in the park, & throw down in the real world.  Landing in powder is much harder, so a board with precision & control is a must, which is where the Machete steps up. Profile: Running length: 1216 Waist

Width: 249mm Sidecut radius: 9850/7350/9850mm Setback: Centred Flex (1 soft, 10 stiff): 4 (Specification based on the 158cm board) Note: Diecut  Base Swap
- Base & topsheet colours may vary

Features: Low Rise Rocker is a true twin profile that compliments true twin shapes & rides just the same forwards as it does switch. It lifts at the contact points with a long almost flat zone underfoot. This provides an almost ‘catch free’ ride & increases float in powder. It is popular with freestyle riders because of the ease in which the board can be ‘pressed’ as it is in an almost pre-pressed shape. Pop Rods 1.0 are carbon rods wrapped in urethane, & then strategically placed in the tip and/or tails of a board.  The carbon rod gives huge pop, & the urethane wrap adds some dampening for the landing. The rods are placed on both edges; from the inserts back (or forward at the tip) this gives great pop when preloading one corner of your board i.e. for big rotational aerials. Rather than using ABS sidewalls or those made from wood or P-Tex, Ride have developed their proprietary Slimewall sidewalls. These are made from the urethane, which is commonly used in skateboard wheels, & adds maximum dampening to the edge for a smooth ride & durable construction. Adding carbon stringers to a snowboards construction is an excellent way of controlling & tuning the pop & flex of a snowboard independently, while adding strength & durability by removing stress on the core material. The stringers in Carbon Array 3 extend in an X pattern around the inserts. Extra large edges, with 50% more of the Rockwell Ultra Hard Steel found on regular edges means that Cleave Edge provides unmatched strength & tuneability. Ride use stitched rather than woven fibreglass in their snowboards for a more consistent & therefore stronger construction. 90 & 0 degree angles make up Biaxal Glass which provides a fun & forgiving flex. Fusion 4000 is a sintered base material that is made harder, more durable & faster than the competition. We get a lot of requests from intermediate riders looking to purchase their first board having always hired or those looking to upgrade their board for something that will help them progress over the whole mountain. The Machete has almost become our go-to board for those customers. Pop Rods & Carbon Array provide outstanding launch control when initiating big aerial manoeuvres, while the Lowrize profile gives excellent stability on landing & takeoff with the forgiveness of having raised contact points. Throw in Slime Walls & Cleave Edges, & you have a virtually indestructible board capable of hitting huge booters & drops, while still retaining the ability to slide hand rails & lap the piste. Is it for




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Phinney Pant Features new Aquapel™ water repellent technologies that allow water to bead up & roll off, has critically taped seams & ACT1™ zonal lining system that’s great for layering. This snowboard pant delivers comfort & protection & despite looking a million dollars is at a price that won’t leave you broke. Specifications: Waterproof – 10K Breathable – 5K Critically Taped Seams

Fit: Classic Fit is made to be worn with style & comfort, allowing room for layering & to maximize mobility. Key

Features: Active Core Temperature System (ACT1) Outer Waist Adjustments with Double Snap Waist Closure Articulation at the Knees Shred-Free Back Pant Hem Mesh Lined Inner Leg Vents Velvety Tricot Inner Waist & Fly Boot Gaiters with Boot Hook Inner Leg Snap Pleat Self-Fabric Lift Ticket Loop Front Micro-Fleece Lined Toaster Pockets  



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The Rainier snowboard jacket has a 15k/10k waterproof breathable rating, features fully taped seams & Active Core Temperature System (ACT2). With tons of style & the tech to match the Rainier will be your go-to jacket this winter weather you’re on the snow or street. Specifications: Waterproof – 15K Strata HD II with Aquapel Breathable – 10K Fully Taped Seam

Fit: Classic Fit is made to be worn with style & comfort, allowing room for layering & to maximise mobility Key

Features: Attached Powder Skirt with Snap Back Feature Jacket-to-Pant Snap Interface Two-Way YKK Center Front Zipper Form Fit Lycra Hand Gaiters Thumbs Up Multi-Adjustable Cuffs Mesh Lined Pit Zips Hood: Ergonomic Attached Swivel Hood with Back One-Hand Adjustment Helmet Compatible Hood with Lycra Stretch-to-Fit Panels Pockets: Bottom One-Handed Draw Cord Adjustment Hidden Inside Front Pockets Front Micro-Fleece Lined Toaster Pockets Multipurpose Media Pocket with Easy View Window Zippered Easy Scan Sleeve Pass Pocket Additional: Grommet Lift Ticket Loop Velvety Comfort Chin Guard & Inner Collar



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The Rodeo performs all over the mountain & has bags of appeal for freestyle snowboarder, mainly due to its Stealth Highback, which is stiffer on the lower half & nice & flexible at the top. This is for increased movement when in the air (think boned-out grabs) whilst retaining heel edge control when you’re on the snow. Specification: Infinity Chassis System™ w/ Adjustable  Heelcup Stealth  Highback Wedgie™  Footbed EVA  Basepad NEW! Freestyle  Asym  Ankle Strap 3D  Thin Grip™  Toe Strap Flip Side  Mount Strap Astro Glyde LT Ratchets Forged Aluminum  Micro-Disc Flex 1-10/ soft-hard: 4

Features: Base/ Heelcups Infinity Chassis System with Adjustable  Heelcup - Ride use  Aluminium for a reason; the 100% aircraft grade 6061 aluminium is the perfect balance of minimal weight, quick response & unmatched durability. The chassis is made from 50% recycled aluminium and can be recycled just like a drink can when you’re done. Wedgie  Is a sloped foot bed that slopes down towards the middle of the board & up towards the nose & tail. It helps keep your legs aligned when standing in a snowboarding stance taking the strain off your knees. It also provides a platform to help boost ollie power, using skateboard design as an influence.  EVA  Basepad are vibration dampening & shock absorbing for the best control & enhanced comfort. Straps: Flipside  Mount Straps are featured on all of the Infinity chassis bindings, the mount straps provide an easier way to get in your binding as it flips open to hold the ankle strap out of the way. Cleaver. New Freestyle  Asym  Ankle Strap is asymmetrical in design for added lateral support & comfort. 3D  Thin Grip™  Toe Strap for better fit & better grip, this new 3D  Thin Grip™ offers a new flip-lever tool-less adjust. Astro Glyde LT Ratchets features a minimalist design that is cored out for an ultra lightweight feel. Highback: Stealth  Highback is stiffer on the lower half for heel edge control but soft at the top for increased lateral (side-to-side) movement. Plates & Hardware: Forged  Aluminium  Micro  Disc is 30% lighter than the standard & aids flex & performance due to the decreased size. Compatible with 2x 4 patterns & channel/slot systems. As well as the two-stage flex in the highback, I really like how the Infinity Chassis has precision size adjust, which means that you can slide the foot bed to get not only a really good fit, but also to help to centre your bindings on your board. Something I’m particularly fussy about. Another advantage of Ride bindings is the small footprint that you get from having a chassis made of  Aluminium rather than plastic. This (combined with the micro-disc) means that your bindings don’t interfere so much with the natural flex of your board.  Is it for me?

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The Rodeo is an all-mountain binding that has bags of appeal for freestyle riders, mainly due to its Stealth Highback, which is stiffer on the lower half & nice & flexible at the top. This is for increased movement when in the air (think boned-out grabs) whilst retaining heel edge control when you’re on the snow. Specification: Infinity Chassis System™ w/ Adjustable Heelcup Stealth Highback Wedgie™ Footbed EVA Basepad NEW! Freestyle Asym Ankle Strap 3D Thin Grip™ Toe Strap Flip Side Mount Strap Astro Glyde LT Ratchets Forged Aluminum Micro-Disc Flex 1-10/ soft-hard: 4

Features: Base/ Heelcups Infinity Chassis System with Adjustable Heelcup
- Ride use Aluminium for a reason; the 100% aircraft grade 6061 aluminium is the perfect balance of minimal weight, quick response & unmatched durability. The chassis is made from 50% recycled aluminium & can be recycled just like a drink can when you’re done. Wedgie Is a sloped foot bed that slopes down towards the middle of the board & up towards the nose & tail. It helps keep your legs aligned when standing in a snowboarding stance taking the strain off your knees. It also provides a platform to help boost ollie power, using skateboard design as an influence.  EVA Basepad are vibration dampening & shock absorbing for the best control & enhanced comfort. Straps: Flipside Mount Straps are featured on all of the Infinity chassis bindings, the mount straps provide an easier way to get in your binding as it flips open to hold the ankle strap out of the way. Cleaver. New Freestyle Asym Ankle Strap is asymmetrical in design for added lateral support & comfort. 3D Thin Grip™ Toe Strap for better fit & better grip, this new 3D Thin Grip™ offers a new flip-lever tool-less adjust. Astro Glyde LT Ratchets features a minimalist design that is cored out for an ultra lightweight feel. Highback: Stealth Highback is stiffer on the lower half for heel edge control but soft at the top for increased lateral (side-to-side) movement. Plates & Hardware: Forged Aluminium Micro Disc is 30% lighter than the standard & aids flex & performance due to the decreased size. Compatible with 2x 4 patterns & channel/slot systems. As well as the two-stage flex in the highback, I really like how the Infinity Chassis has precision size adjust, which means that you can slide the foot bed to get not only a really good fit, but also to help to centre your bindings on your board. Something I’m particularly fussy about. Another advantage of Ride bindings is the small footprint that you get from having a chassis made from Aluminium rather than plastic. This (combined with the micro-disc) means that your bindings don’t interfere so much with the natural flex of your board.  Is it for me? The Rodeo is marketed as a freestyle binding but is suitable for ‘ All-mountain’ riders as well as the park rats amongst us. Ideal for intermediate to advanced snowboarders, the Rodeo would also make a great first binding for those looking


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Whether you duck the ropes at the top of the lift to ride the slackcountry or regularly hike out of bounds into the sidecountry, you’ll appreciate the float created by Ride’s High Rize Rocker. With slightly more lift at the nose than tail but with a twin sidecut, the Slackcountry is versatile enough to dominate the soft stuff, slash the groomer & easily ride switch. Specification: Profile: High Rize Rocker (Rocker, almost flat, rocker) Running length: 1279mm Waist

Width: 258mm Sidecut radius: 10800/8300/10800mm Setback: 0.75in Flex (1 soft, 10 stiff): 5 (Specification based on the 164cm board)

Features: The most acute rocker profile of all Ride profiles is High Rize Rocker. With a slightly higher rocker in the nose than the tail this shape is really well suited to riding soft, fresh snow due to the increase in float that it provides. Rather than using ABS sidewalls or those made from wood or P-Tex, Ride have developed their proprietary Slimewall sidewalls. These are made from the urethane, which is commonly used in skateboard wheels, & adds maximum dampening to the edge for a smooth ride & durable construction. Hempbrain Top Sheets use far less material by removing the traditional plastic top. Hemp is a fast growing renewable resource that requires little processing & has the benefit of producing strong & light top sheet material. High strength Aspen is combined with lightweight woods & bamboo to produce the Performance Tuned Core. This is the perfect balance between strength & weight saving. Ride use stitched rather than woven fibreglass in their snowboards for a more consistent & therefore stronger construction. Hybrid Glass uses triaxial stitch on top with biaxial on the base for balanced torsion & flex. Fusion 4000 is a sintered base material that is made harder, more durable & faster than the competition. If you think about it the Slackcountry is the board that most of us British snowboarders should be buying. Sure we’d all like a board for every situation, including the powder board that more times than not stays at the bottom of the board bag, or worst still at home
- because the chance of getting stung by excess baggage is greater than the chance of scoring knee deep pow all week long. I’m not suggesting we shouldn’t have faith, we should, & we should be prepared. If it dumps & we have the Slackcountry in our bags we will be whooping with joy after every heavenly turn, but when the snow gods don’t answer our prayers we can still blast around the resort making memories for all those ‘wish you were here’ postcards we should be sending home. Is it for me? Rocker profiles definitely make riding in powder easier so the Slackcountry is great for intermediate powder hunters. It has a fairly wide waist as standard, so as well as increasing the surface area & therefore improving the float it’s also ideal for riders with larger feet. 




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