Ethylated L-Ascorbic Acid 30% Network

Product Description

This highly concentrated network complex combines a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an antioxidant network of Superoxide Dismutase Selenium & Zinc to support a strong fight against oxidation while enhancing barrier function balancing visible discolouration reviving skin tone & supporting collagen production & repair mechanisms. While the initial tone-enhancing benefits of ELAN will be noticeable from the third day of once-daily use benefits at-large are continuing & cumulative. The best property of any powerful antioxidant is also its worst property—it oxidizes. Basically antioxidants bind to free “radicals” of oxygen so that your cell's don’t. The problem is that they may bind to oxygen in the bottle before you even buy any product claiming to contain antioxidants. & since Vitamin C has a very strong ability to bind to free radicals of oxygen as soon as it’s dissolved in water it starts to oxidize & change the colour of the solution (from clear to slight orange & later to dark orange). When this change happens two things occur: 1) the activity of Vitamin C becomes disabled & 2) far worse the “antioxidant” formulation actually turns into a “pro-oxidant” formulation. Many clinical skincare brands have filed patents that claims to stabilize Vitamin C in water & many have fought amongst themselves on whether or not they have breached each other’s patents. These patents & fights are simply meaningless because these respective formulations continue to show oxidation & change colour while consumers believe that since there is a patent this colour change might be OK. A patent grant does not verify that the function described actually works—a patent is not a validation of a discovery; it is simply an exclusivity to a position claim. Very simply if a Vitamin C formula turns colour the Vitamin C is oxidized & the formula becomes potentially damaging to the skin. Other brands have gotten around the stability issue of Vitamin C by using “stabilized forms” of the substance. These forms take on names such as Ascorbyl Glucoside (usually used at 2%) Magnesium Ascorbyl Phosphate (MAP usually used between 1%-15%) Sodium Ascorbyl Phosphate (similar to MAP) & Ascorbyl Palmitate (usually used at less than 0.2%). There are two problems with this approach: 1) These forms still need to be converted to L-Ascorbic Acid—the pure form of Vitamin C useful to the skin—and this conversion if it happens perfectly represents as little as 2% of the actual material used—and 2) the maximum amounts of these materials that can be solubilized in a formula is between 0.5% & 15% depending on the material. These compounding problems suggest that a maximum of 0.3% of actual L-Ascorbic Acid would be available for use by the skin in a perfect formulation using these materials. NIOD’s ELAN wins against all of the above battles. It uses a pure form of L-Ascorbic Acid in ethylated form—which costs nearly 100 times more than pure Vitamin C—that is extremely stable in all conditions including in presence of water—but NIOD doesn’t simply rely on the stability achieved by mere ethylation: 1) ELAN has solubilized this compound in a specialized water-free ether through NIOD’s own pending patent so that all of the Vitamin C can be utilized; 2) This novel solubilization avoids the use of any water which regardless of the ethylation prevents any oxidation of Vitamin C in the formula; & 3) The Vitamin C is supported by the addition of Superoxide Dismutase Selenium & Zinc to form the novel concept of an antioxidant network (referred to as “ Network Antioxidants” in studies) which allows for renewal & reuse of antioxidants in a cyclic life to allow them to remain active through multiple stages of binding to free molecules of oxygen. While these networked antioxidants are provided to achieve sustained activity of Vitamin C their additional value extend beyond this sustainment as each provides known benefits to the skin.