Account Management (3 Day Residential)

Product Description

Learn how to manage your key accounts professionally with this definitive account management training course from Spearhead Training.

Key Account Managers need to develop a future focused, dynamic approach to the planning process. Offering insights into the key strategic & operational processes as well as the marketing principles, this account management training course will enable delegates to understand the importance of getting the strategy right & show them how to do this.

From the start of the relationship through to managing existing accounts, the course identifies ways that the relationship can be developed & sales increased. Techniques for improving the depth & breadth of account penetration are covered. The use of proposals, managing account meetings, understanding the motivations of buying behaviour
- including the emotional influencers, & building buyers need are all examined through participative discussions & specific exercises.

This is a very practical course. It

Includes:: many exercises that challenge delegates to reflect on how the principles taught can be applied to their accounts. Delegates will leave the course with an action plan containing ideas that they can implement to improve their key account management.

This training may be available onsite; please contact us if you are interested.