Fluoride toothpaste It contains fluoride to prevent decay. Its minty taste keeps mouth feeling clean & fresh. It contains an antimicrobial agent which with twice daily brushing helps to remove plaque above the gum line, & works to maintain healthy gums. Plaque build up can lead to gum recession & increased tooth sensitivity. What is tooth sensitivity? Teeth are protected by a hard layer of enamel. If this is damaged or worn away then the dentine underneath may become exposed & this can cause pain. How is tooth sensitivity caused? Gum recession exposing dentine at the gum line Enamel erosion caused by fizzy, sweet and/or acidic drinks Wearing away of the enamel caused by over-enthusiastic brushing These factors can make your teeth hypersensitive to heat, cold, sweetness, acidity or just when brushing. Why use Sensodyne Gum Protectionsensodyne Gum Protection has been specially formulated for people with sensitive teeth. With regular brushing Sensodyne Gum Protection helps strengthen teeth, fights tooth decay & promotes gum health.