24/7 care for sensitive teeth Dentist recommended brand Specially formulated for people with sensitive teeth It gently & effectively helps removes stains restoring teeth to their natural whiteness It removes plaque with regular brushing & contains fluoride to prevent decay Its minty taste keeps mouth feeling clean & fresh Fluoride toothpaste Why use Sensodyne Gentle Whitening? Sensodyne Gentle Whitening toothpaste has been specially formulated for people with sensitive teeth. Exposed areas of porous dentine can be prone to discolouration as well as sensitivity. With fluoride to help prevent tooth decay, this low abrasion toothpaste has been formulated to remove stains gently yet effectively, restoring teeth to their natural whiteness. What is tooth sensitivity? Teeth are protected by a hard layer of enamel. If this is damaged or worn away then the dentine underneath may become exposed & this can cause pain. How is tooth sensitivity caused? Gum recession exposing dentine at the gum line Enamel erosion caused by fizzy, sweet and/or acidic drinks Wearing away of the enamel caused by over enthusiastic brushing These factors can make your teeth hypersensitive to heat, cold, sweetness, acidity or just when brushing. Number one dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for many years. Sensodyne Gentle Whitening is a low abrasion, fluoride containing toothpaste that, when used twice a day, provides 24/7 care for sensitive teeth