Fluoride toothpaste Colgate Sensitive Pro-Relief™ An exclusive Pro-Argin™ formula with a technology that dental professionals use on their patients to provide sensitivity relief. Where does sensitive tooth pain come from? Receding gum & damage to your enamel can expose thousands of microscopic channels which lead to your tooths nerve centre. When your teeth make contact with something hot, cold or sweet, sensations are carried down these channels directly to the nerves, causing pain. How does Colgate Sensitive Pro-Relief™ work? Most other sensitive toothpastes primarily numb the pain Colgate Sensitive Pro-Relief™ works by plugging the channels that lead to sensitive tooth nerves, to block the pain With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity. Colgate Sensitive Pro-Relief™ Tooth sensitivity is never fun, especially when it is caused by your favourite food & drink, be it hot, cold, sweet or acidic. Many adults in Britain suffer from tooth sensitivity. The condition occurs when enamel erosion & gum recession expose thousands of channels that lead to the tooths nerve centre. When you drink something cold, hot, sweet or acidic, sensations are carried down these channels causing pain. Common causes Tooth sensitivity is not uncommon & can result from many factors, some more obvious than others. You might want to look out for the following: Gum recession: the exposure in the roots of the teeth is a common problem in adults over the age of 40 Brushing incorrectly: Improper brushing can damage your gum tissue. Abrasive toothpaste: This can cause enamel to thin & reveal the dentine underneath. Acidic beverages: Fizzy drinks & even fruit juices can cause heavy enamel erosion. Gum disease: Gums can become swollen, sore or infected which can lead to gum recession.A chipped or fractured tooth: Usually characterised by a sharp pain due to biting pressure. How Pro-Argin™ can help Ordinary toothpastes work by numbing the pain. However, pain triggers can still reach the nerves via the open tubules. Pro-Argin™ plugs & seals dentine tubules, which helps block pain triggers to deliver instant* & lasting relief. Colgate Sensitive Pro-Relief™ is clinically proven to provide instant* relief & lasting protection from tooth sensitivity – there is no other product which is more effective. The toothpaste contains arginine, a naturally-occurring amino acid, which, when combined with Calcium Carbonate, blocks & seals the microscopic channels that lead to your tooth nerve centre.* When applied to each sensitive tooth for one minute