Colgate Sensitive Pro-Relief™ Multi-Protection An exclusive Pro-Argin™ formula with a new technology that dental professionals use on their patients to provide sensitivity relief. How does Colgate Sensitive Pro-Relief™ Multi-Protection work? Most other sensitive toothpastes primarily numb the pain Colgate Sensitive Pro-Relief™ Multi-Protection works by plugging the channels that lead to sensitive tooth nerves, to block the pain With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity Colgate Sensitive Pro-Relief™ Multi-Protection provides instant & lasting relief & with regular brushing helps: Fight Cavities, Remove Plaque, Promote Gum Health, Strengthen Enamel, Remove Stains, Freshen Breath