Pureology is the number 1 professional colour care br&. Born in California in 2001 with a simple but powerful idea: to create the very best products for colour treated hair. Pureology pioneered the "no nasties" movement with their sulphate free shampoos & 100% vegan formulas. Their exclusive Anti Fade Complex (R) helps to keep your hair colour looking vibrant for longer & their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting hair colour. Word quickly spread & Pureology became a beauty editor's best kept secret, loved by expert colourists & clients alike. Greasy roots but dry ends? Regular swimmer & hate the effect of chlorine on your hair? Wash your hair twice a week or less? Use lots of styling products & feel them build up in your hair? Then Purify is the essential addition to your haircare regimen. Pureology Purify sulfate free shampoo completely clarifies from root-to-tip while still preserving colour with extra gentle cleansers. So you get an extra deep cleanse & your colour is still guaranteed to last longer. Benefits: o Detoxifies using antibacterial ingredients o Deeply cleanses to remove chlorine, pollutants & build up o Guarantees longer lasting colour o Sulfate free o Contains natural extracts o Provides UVA/B Protection o 100% vegan Key Ingredients: Rosemary, Tea Tree Oil, Witch Hazel, Coconut Extract, Sunflower Seed Oil, Melanin Ingredients: Aqua/water/eau, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Isosteareth-20, Sodium Polystyrene Sulfonate, Sodium Chloride, Peg-7 Glyceryl Cocoate, Peg-150 Pentaerythrityl Tetrastearate, Ppg-5-ceteth-20, Parfum/fragrance, Rosmarinus Officinalis Oil/rosemary Leaf Oil, Disodium Edta, Peg-6 Caprylic/capric Glycerides, Methylparaben, Mentha Arvensis Oil/mentha Arvensis Leaf Oil, Benzoic Acid, Melaleuca Alternifolia Leaf Oil/tea Tree Leaf Oil, Glycine Soja Oil/soybean Oil, Citral, Limonene, Menthol, Methylchloroisothiazolinone, Glycereth-26, Methylisothiazolinone, Glycerin, Propylene Glycol, Helianthus Annuus Seed Oil/sunflower Seed Oil, Eucalyptus Globulus Extract/eucalyptus Globulus Leaf Extract, Chamomilla Recutita Extract/matricaria Flower Extract, Hydrolyzed Vegetable Protein Pg-propyl Silanetriol, Rosmarinus Officinalis Leaf Extract/rosemary Leaf Extract, Melanin, Camellia Sinensis Leaf Extract, Citric Acid, Sodium Hydroxide, Aloe Barbadensis Extract/aloe Barbadensis Leaf Extract (F.i.l. D159261/2) To use: Rub the product in your hands to generate a rich lather before applying to wet hair. Rinse. Repeat if necessary. Follow with the shampoo & conditioner from your chosen Pureology collection.