luxurious, lightweight, rich-lather shampoo. This creamy & gentle system of shampoo & conditioner enhances volume & restores movement to flat, fine, colour-treated hair. To use: Apply to wet hair, lather, & rinse. Follow with Pure Volume Conditioner. In case of contact with eyes, rinse them immediately. 100% vegan formula made with sustainably-sourced natural plant extracts & without animal products or by-products. Certified Cruelty-free & vegan By PETA Beauty Without Bunnies. Bottles are made from 95% post-consumer recycled materials & are 100% recyclable. Even the labels are printed with soy ink.