For instant fabulous colour & smoother, softer* lips over time look no further than Max Factor's Colour Elixir Lipstick. The Elixir formula contains a 60% blend of skin emollients, conditioners & antioxidants including vitamin E, for a visible transformation in the look & feel of your lips in just 7 days. As you apply the Colour Elixir Lipstick, it actively moisturises & smoothes lips. Enjoy rich & gorgeous looking colour on smooth, beautiful lips!