For instant fabulous colour & smoother softer* lips over time look no further than Max Factors new Colour Elixir Lipstick. The Elixir formula contains a 60% blend of skin emollients conditioners & antioxidants including vitamin E for a visible transformation in the look & feel of your lips in just 7 days. As you apply the Colour Elixir Lipstick it actively moisturises & smoothes lips. Enjoy rich & gorgeous looking colour on smooth beautiful lips!