Bring out your best-possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes, & every blonde in between. Enhances highlights & refreshes golden hues with a gentle cleansing that protects against fading, retains colour, & tones down brassiness. Key benefits:
- Brightens highlights
- Tones brassiness
- Refreshes faded blonde tones
- Prolongs colour retention
- Protection against colour fading
- Safe for everyday use
- Conditioning formula
- Enhances volume
- Weightless shine
- UV protectant To use: Apply to wet hair & massage. Rinse thoroughly. It's a 10 is a cruelty-free br&. They do not test their products on animals & they are certified cruelty-free by Leaping Bunny.