Sony Cyber-Shot RX10 Digital Camera Open your eyes with the DSC-RX10. A bright, large-aperture zoom lens, an ultra-sensitive sensor & other brilliant features are ready to fire up your passion to create. Zoom in further A 8.3x zoom ZEISS lens with F2.8 aperture over the entire zoom range. New-generation image processing engine The groundbreaking new BIONZ X™ image processing engine not only maximises picture quality in ways that only a seamlessly unified body & lens design can realise — it also faithfully reproduces textures & details in real time, as seen by the naked eye, with peerless high-speed processing. See more in every scene Capture 20.2 MP detail with a back-illuminated Exmor R™ sensor. Reach for sky-high image quality A large 20.2 megapixel 1.0-type Exmor R CMOS sensor works together with a speedy BIONZ X image processor to capture bright, clear photos with reduced noise. Quick focusing even at telephoto range High-speed AF is remarkably smooth thanks to the Direct Drive SSM (Super Sonicwave Motor) with precision-engineered focusing stop positions designed to minimize focusing lens travel distance, which shortens focusing time. Easier contact with smartphones & tablets Just download the Play Memories Mobile app to your smartphone, then use NFC to make a fast Wi-Fi connection with your camera. ...

Sony Cyber-shot RX100 Mark V Digtal Camera Meet the RX100 V — the ultimate compact for capturing movies & stills in captivating detail. This camera inherits the RX100 series’ renowned 1.0-type image sensor, & advances with blazing-fast 0.05-second autofocus, 315 AF points for the world’s most 1 comprehensive phase-detection coverage of its kind, continuous shooting up to 24 fps with AF/ AE tracking, as well as outstanding 4K movie capabilities. 315 densely arrayed phase-detection AF points offer the world’s widest 1 coverage (65% of new image sensor’s image area) for consistent AF & tracking, even of small, fast-moving subjects. The Fast Hybrid AF system, combining high-speed phase-detection AF with extremely accurate contrast-detection AF, allows the camera to lock onto & capture moving subjects in merely 0.05 seconds. You needn’t compromise image quality for shooting speed. The RX100 V can capture high-resolution images of over 20 MP as quickly as 24 fps 3, thanks to enhanced image processing capacity & response. ...

Cyber-Shot RX1R Compact Digital Camera Compact digital camera with a 35mm full-frame sensor 1. With its pro-level image quality, comfortable

Dimensions, & timeless design the RX1 series offers a compact camera with infinite possibilities.

Features: Extraordinary photographs: Whether you’re capturing a fashion shot, a friend’s portrait, or anything in between, the RX1 series’ ZEISS® lens & 3.5cm Full Frame 24 MP Exmor™ CMOS sensor ensure each image has razor-sharp details, smooth colour gradations & beautiful bokeh to best highlight your subject. 24MP 35-mm full-frame Exmor sensor: Other cameras force you to choose between image quality or portability, but the RX1 gives you both. Its 35mm full-frame 24MP Exmor™2 CMOS sensor is the same as what’s used in Sony’s professional-level SLT-A99 Professional ZEISS® lens: Legendary ZEISS® expertise delivers a sophisticated fixed focal-length lens with a bright F2.0 maximum aperture to get everything from candid street shots to studied nature compositions. Powerful processing engine: Sony’s fast, high-fidelity BIONZ image processor captures every nuance of the scene even shooting at a rapid 5 fps, while its 14-bit RAW output format conversion extends your ability to manipulate the shot later. Three advances, one amazing package: Sony engineered the lens, sensor, & processing engine with a precision beyond that achievable with an interchangeable-lens camera. With a fixed lens, these three key elements were fine-tuned to complement each other perfectly for stunning results. Your images stand out. As do you: Gritty street scenes, architectural details, or fleeting smiles, you have a carefully-honed photographic style. The RX1 series cameras are an extension of your individuality, while the full range of RX1 accessories further expands the boundaries of creativity. Pro-level processing: The ultra-detailed 14-bit RAW output capability gives photographers the precise control necessary for lossless fine-tuning of contrast, exposure, saturation, white balance & more. See the light: The sophisticated, large aperture (F2.0 maximum) lens from ZEISS® is remarkably bright while remaining unusually compact. Take a shot in the dark: See it all with an OLED (XGA) Tru-Finder™ & a 100% field of view.



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Sony Cyber-Shot WX220 Digital Camera
- Black Quick Facts: An Exmor R CMOS sensor BIONZ X engine for superb detail & noise
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Sony Cyber-Shot WX350 Digital Camera
- Black Quick Facts: 20x optical zoom lens for amazing detail from a distance Capture high-resolution,
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Sony Cyber-Shot WX500 Digital Camera
- Black Improve your selfie, & take it easily, too. A 180-degree tiltable LCD monitor makes
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Sony Cyber-Shot WX500 Digital Camera
- Red Quick Facts: ZEISS Vario-Sonnar T* 30x optical zoom lens for extra-clear pictures 18.2
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Sony Cyber-Shot WX500 Digital Camera
- White Quick Facts: ZEISS Vario-Sonnar T* 30x optical zoom lens for extra-clear pictures
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Supersize your shooting power: the new Cyber-shot HX400VB with 50x optical zoom. Don’t worry about changing lenses while you’re out & about. The camera’s 50x optical zoom range covers any situation – from landscapes, family scenes & live concerts to dramatic close-ups of sports & wildlife. If you want to go nearer still, Clear Image Zoom provides spectacular frame-filling 100x close-ups of wildlife or distant landmarks. With Optical Steady Shot & Intelligent Active Mode, Full HD videos stay sharp & blur-free – even at high zoom settings where handheld wobbles are a challenge for any photographer. Every frame is packed with rich detail, thanks to the premium-quality ZEISS Vario-Sonnar T* lens, high-resolution back-illuminated Exmor R™ CMOS sensor with 20.4 effective megapixels & speedy BIONZ X processor that’s 3x more powerful than its predecessor. Framing & focusing is a pleasure through the high-contrast electronic viewfinder that offers a crisp, bright view of your subject. Alternatively, compose & view shots on the 7.5cm (3.0-type) Xtra Fine LCD that tilts for a comfortable view with the camera held high or low. In-built Wi-Fi allows you send photos & videos straight to your smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch. You can even use your phone as a handy remote control
- perfect for group photos when you don’t want to be stuck behind the camera. Motion Shot Video is a handy playback feature that creates a dramatic sequence of superimposed images on screen to trace every split-second of fast-moving action. It’s a fascinating tool for analysing your tennis serve, golf swing & other sports.
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Sony Cybershot DSC-HX300 Digital Camera Quick Facts: 20.4 M Px Exmor R CMOS 50x optical zoom 7.5cm (3.0") LCD Full HD Intelligent Auto Manual control Zoom like a pro. Explore the creative freedom of manual controls, plus DSLR-style design that fits comfortably in your hand & pull any scene closer with the 50x optical zoom.

Features: Shoot like a professional Compose & shoot in confidence with the high-quality, DSLR-style camera body that fits reassuringly in your hand   Capture 20.4 megapixel detail, even in low light Shoot detail-packed stills & movies, even indoors or in dim light, with the 20.4 effective megapixels Exmor R™ CMOS sensor   Powerful zoom with less to carry Travel, wildlife & more, everything’s covered by the high quality Carl Zeiss Vario-Sonnar T* lens with powerful 50x optical zoom  Get a wider view Make sure nothing’s left out of the picture, the wide-angle lens packs more into holiday scenes, interiors & group shots   Don’t worry about unsteady hands Take crisp, blur-free still photos with Optical Steady Shot that cuts handheld wobbles when you’re zoomed in or don’t have a tripod   Enjoy DSLR-like creative control Get the shot you want with a manual ring for smooth zoom/focus, jog dial, custom buttons & memory for favourite settings   Adjust light & exposure levels manually Use the P/S/A/M manual modes to control the aperture or shutter speed & play with the creative effects in your photos   Don’t leave it to guesswork Intelligent Auto recognises a wide range of scenes & adjusts settings automatically so you can get detailed results every time   Capture action with no blur Superior Auto recognises when subjects are moving in your picture & automatically adjusts settings for crisp, blur-free results   

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