Sony Cyber-Shot DSC-RX10 III Digital Camera Featuring a newly-developed extended 25x super-telephoto zoom lens with an incredible focal range of 24-600mm & silent shutter capability, the Sony Cyber-Shot DSC –RX10 is designed for demanding photographers & videographers who want to shoot fast moving, far away subjects such as sports events, concerts or wild animals.   It is able to reproduce high-quality content at a variety of focal lengths & camera settings that would require more than three, large lenses for an interchangeable-lens camera user. The powerful DSC-RX10 is also capable of 4K recording & is compatible with professional movie editing workflow.   Key

Features: New Zeiss Vario-Sonnar T* 24-600mm F2.4-4 zoom lens 20.1MP 1 inch stacked CMOS sensor with BIONZ X processor 4K recording & compatibility with professional movie editing workflow Super slow motion at up to 1000fps Fast Intelligent AF with up to 0.09-second autofocus Optical Steady Shot image stabilisation ISO 64-12800 Nine blades aperture for soft, beautiful bokeh Silent shutter capability Triple lens rings for control, optimized handgrip & Focus Hold buttons on the lens barrel  Further

Details: The combination of the 20.1 M Pi 1.0-type stacked sensor, bright zoom lens & BIONZ X processor ensures the highest image quality throughout the whole focal range, whether shooting stills or video at up to 4K quality. Furthermore, by pairing the convenience of an ultra-telephoto lens with an innovative stacked CMOS image sensor, the RX10 III delivers new imaging experiences such as super slow motion video capture at up to 1000 fps all the way up close at ultra-telephoto range. It benefits from an extremely accurate AF that focuses in just 0.09v seconds & all of this is packaged in a premium body that combines practicality & rugged good looks.   Lens advantages The jewel in the crown of the Sony RX10 III is the newly developed ZEISS® Vario-Sonnar T* lens. Covering a huge 24-600mm (25x Optical magnification)  focal range, the RX10 III is ideal in a range of different shooting conditions, from wide angle scenery shots to ultra-telephoto images of sports events or wild birds, all in one compact package. The large-aperture lens (F2.4-4.0) maximises the ability of the 1.0-type large sensor to achieve high image quality & beautiful bokeh, even in the ultra-telephoto region.   Newly designed optics include eight ED glass elements including one super ED glass element, & two ED aspherical lenses. All of these elements work together to compensate for chromatic aberration that often afflicts telephoto lenses & results in high-contrast & ultra-sharp image quality from corner to corner across the entire zoom range. The newly developed optical design contains the sophisticated advanced aspherical (AA) lens & delivers excellent imaging performance while keeping the lens unit itself small. in addition, with a minimum focusing distance of 72cm at a fully extended 600mm (0.49x maximum magnification), the new lens is capable of producing amazingly detailed tele-macro images. The ZEISS® T* Coating minimises flare & ghosting that often affects image quality in adverse lighting conditions & delivers faithful colour reproduction & clear image expression.   The aperture unit has nine blades that are designed to create a near-perfect circle in the F2.4 to F11 aperture range which enables soft, beautiful bokeh expression. The Optical Steady Shot TM algorithm has been optimised for the lens design of the RX10 III & delivers up to 4.5 stops image stabilisation for outstanding protection against camera shake, even when shooting from the hand in ultra-telephoto or low-light conditions.      Premium Speed & Response Times The RX10 III features a 1.0-type stacked CMOS sensor with DRAM chip which is back-illuminated to allow it to collect light more efficiently. Combined with the BIONZ X image processing engine, the RX10 III achieves a wide sensitivity range of ISO 64 
- ISO 12800, with low noise, even at high sensitivity settings. It employs a stacked structure that places the high-speed signal processing circuit on a different layer from the pixel area, significantly expanding the signal processing circuit & achieving astonishing high-speed processing. The DRAM chip at the rear of the sensor temporarily stores & allows readout of large volumes of signal data which can be processed without delay, enabling super slow motion recording at up to 1000fps.iii This is especially beneficial when capturing dynamic footage from a long distance, such as stadium based sports events where close access to the subjects is impossible but impactful, high quality footage is required.  The accelerated readout of data from the image sensor also delivers a major reduction in image distortion of fast-moving subjects such as tennis players or animals on the move.   With shutter speeds as fast as 1/32000 second, the electronic shutter performs comparably to mechanical shutters that don't distort images. Moreover, the electronic shutter can operate silently, so you can shoot recitals, wildlife & other sensitive subjects without disrupting the scene. Continuous shooting is possible at up to 14fps which enables the photographer to capture moments of fleeting beauty or facial expressions. In addition, the RX10 III offers accurate tracking during continuous shooting with AF at up to 5fps.   The combination of the premium performance characteristics of the RX10 III & its extended zoom capabilities open up a whole new world of imaging experiences.   High Quality 4 Kiii Movie Recording The RX10 III records video in 4K quality at a high bit rate in the highly efficient XAVC S format with full pixel readout & no pixel binning. This means that it captures Approx. 1.7x more information than is required for 4K movie output & this oversampling effect enhances image detail as it minimises moiré & jaggies. The newly developed lens means that the camera can shoot high-quality 4K movies between 24-600mm, enabling huge flexibility in the types of shooting situations that can be captured. Furthermore, the inclusion of a high-speed front-end LSI assists the BIONZ X high-speed image processing engine in significantly reducing the rolling shutter phenomenon that can often distort how fast-moving subjects appear in 4K movies.   To enable compatibility with a professional video workflow, the RX10 III supports a variety of movie functions that are typically found on professional video cameras. The functions include Picture Profile, S-Gamut/S-Log 2, Gamma Display Assist, enhanced Zebra function, clean HDMI output, TC/UB, REC Control, Dual REC, & Marker function.   High speed autofocus The RX10 III features the Fast Intelligent AF system that has attracted praise amongst RX10 II & RX100 IV users, with the spatial object detection algorithm fully optimised for the RX10 III. This allows the camera to predict the point of focus by detecting the subject even before the shutter button is pressed halfway. Once the shutter button is pressed halfway down, the camera focuses on the subject without delay, delivering a very smooth AF performance in just 0.09 seconds.iv   New innovations The RX10 III features a number of other upgrades compared to the current RX10 models. These include triple lens rings for focus, zoom & aperture, each operable on the side of the lens for smooth operation. The handgrip shape has been optimised for the new high-magnification large-aperture lens, particularly to enhance grip security when holding the camera at eye level. A new Focus Hold button on the lens barrel allows the focus distance to be locked when it pressed & can also be assigned as a custom function button. A new soft carrying case, LCJ-RXJ, will also be available for the new camera.




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Sony Cyber-Shot DSC-RX100 IV Compact Digital Camera Reveal dramatic moments & marvels unseen by human eyes. Slip the superspeed new Sony RX100 IV from your pocket & unleash limitless imaging potential.

Features: ZEISS® Vario-Sonnar T* lens for high depiction Large-diameter ZEISS Vario-Sonnar T* 24-70mm 1 F1.8-2.8 lens allows wide-angle shooting out to 24 mm. Maximum aperture of F2.8 brightness at the telephoto end enables shooting images without camera shake & subject motion blur & capturing photos (such as portraits) with beautiful background defocusing. ZEISS T* Coating reduces ghost & flare. 20.1 MP (effective) 1.0-type Exmor RS CMOS sensor The world’s first 2 1.0-type stacked CMOS image sensor with DRAM chip enables up to 40x super slow motion & up to 1/32000 sec. super-high-speed shutter beyond human perception. The extended circuit features higher signal processing capacity & more than five times faster 3 high-speed readout than conventional models. BIONZ X™ for superior detail & texture Digital cameras convert light captured by their sensor into digital images. Since the engine that powers conversion is as important as your lens & sensor, the RX100 IV features the high-speed BIONZ X processor for more natural details, more realistic images, richer tonal gradations, & lower noise while shooting photos & movies. Super-high-speed shutter of 1/32000 sec. This next-generation 1/32000 sec. super-high-speed Anti-Distortion Shutter works to minimise image distortion caused by the rolling shutter phenomenon. The extraordinarily fast shutter speed also means that you can produce photos with background defocusing using a large aperture setting even under extremely bright conditions at a maximum of EV19.6  

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Sony Cyber-Shot HX90 Digital Camera The advanced capabilities of a ZEISS® 30x optical zoom lens, 18.2 MP Exmor R™ CMOS sensor, BIONZ X™ image processor, OLED Tru-Finder, 180-degree tiltable screen & more are smartly contained in an extra-light compact body that's always ready to go. Key

Features: Aim farther — Upgrade your view Take a better look at all you aim for, with the world's smallest 2 digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, & other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective. The Elements of Comprehensive Image Quality The synergy of a higher-performance CMOS image sensor, lightning-quick image processor & legendary lens pack the latest optical & engineering advancements into an amazingly compact form. Go farther, closer & wider The ZEISS Vario-Sonnar T* 30x optical zoom lens extends a legacy of high-precision optics to capture clear, sharp, undegraded images throughout a 24-720mm 3 range. Renowned ZEISS optics Legendary ZEISS quality delivers brilliant sharpness, rich contrast & minimal distortion. Exmor R™ CMOS sensor A back-illuminated Exmor R CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot. BIONZ X™ image processing engine Now reproducing more realistic detail & colour in images with less diffraction & noise. Command with complete confidence Instantly take control of any function that you want. All aspects of operation & handling are intuitively manageable, making it as easy as possible for you to love using this camera. Get the best view OLED Tru-Finder This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders & perfect for all-around portability, safety & practicality. Extra-speedy & precise Fast Intelligent AF An enhanced spatial object detection algorithm realises a more optimal & accurate lens drive to make AF even faster, for capturing more fleeting moments with ease. Set the Right Shooting Style in Motion Gain more choices to shoot your movie just right, according to the situation & how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure & other settings & start recording as you like. Enjoy movies in versatile formats Choose XAVC S4 or AVCHD format for high-resolution movie recording. You can even simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing.  

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Sony Cyber-Shot HX90V Digital Camera with GPS The advanced capabilities of a ZEISS® 30x optical zoom lens, 18.2 MP Exmor R™ CMOS sensor, BIONZ X™ image processor, OLED Tru-Finder, 180-degree tiltable screen & more are smartly contained in an extra-light compact body that's always ready to go.

Features: 30x zoom lens with ZEISS® quality built in The result of over a century & a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up, & landscape images in natural glory from every perspective, with vivid sharpness & contrast intact. ZEISS T* multi-layer anti-reflective coating effectively eliminates surface ghosting & flare. Exmor R™ CMOS sensor for extra sensitivity The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light, & even features Sony Column A/D Conversion technology to reduce image noise. BIONZ X™ for more detail & less noise To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing & area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours & textures with exceptional precision in real time. OLED Tru-Finder™ improves the view The high-contrast OLED Tru-Finder is far brighter than more conventional electronic viewfinders; now features even more compact dimensions; displays real-time preview & various shooting information, so that what you see onscreen is exactly what you'll get in your shot; & is retractable for portability, safety & practicality. One-touch remote & one-touch sharing One-touch remote lets you use your smartphone or tablet as a viewfinder & remote control for a digital camera, & one-touch sharing lets you transfer your photos & videos from your camera. Either way, by installing Play Memories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences & establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually. GPS charts your course The built-in GPS geotags photos & movies, so you can track your trip's shooting locations precisely. Later, to relive the fun that's been captured in the footage, use Sony Play Memories Home software to recall journeys, wherever on Earth you shot them on camera. With Map View mode, the path & images of a journey appear on a trail map. Play Memories Camera Apps add personality Enhance your creative expression with Play Memories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality — they are the ultimate means of personalising your camera to fulfill your photographic aims. Note: Services availability depends on region.  

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Sony Cyber-Shot RX10 Digital Camera Open your eyes with the DSC-RX10. A bright, large-aperture zoom lens, an ultra-sensitive sensor & other brilliant features are ready to fire up your passion to create. Zoom in further A 8.3x zoom ZEISS lens with F2.8 aperture over the entire zoom range. New-generation image processing engine The groundbreaking new BIONZ X™ image processing engine not only maximises picture quality in ways that only a seamlessly unified body & lens design can realise — it also faithfully reproduces textures & details in real time, as seen by the naked eye, with peerless high-speed processing. See more in every scene Capture 20.2 MP detail with a back-illuminated Exmor R™ sensor. Reach for sky-high image quality A large 20.2 megapixel 1.0-type Exmor R CMOS sensor works together with a speedy BIONZ X image processor to capture bright, clear photos with reduced noise. Quick focusing even at telephoto range High-speed AF is remarkably smooth thanks to the Direct Drive SSM (Super Sonicwave Motor) with precision-engineered focusing stop positions designed to minimize focusing lens travel distance, which shortens focusing time. Easier contact with smartphones & tablets Just download the Play Memories Mobile app to your smartphone, then use NFC to make a fast Wi-Fi connection with your camera. ...

Cyber-Shot RX1R Compact Digital Camera Compact digital camera with a 35mm full-frame sensor 1. With its pro-level image quality, comfortable

Dimensions, & timeless design the RX1 series offers a compact camera with infinite possibilities.

Features: Extraordinary photographs: Whether you’re capturing a fashion shot, a friend’s portrait, or anything in between, the RX1 series’ ZEISS® lens & 3.5cm Full Frame 24 MP Exmor™ CMOS sensor ensure each image has razor-sharp details, smooth colour gradations & beautiful bokeh to best highlight your subject. 24MP 35-mm full-frame Exmor sensor: Other cameras force you to choose between image quality or portability, but the RX1 gives you both. Its 35mm full-frame 24MP Exmor™2 CMOS sensor is the same as what’s used in Sony’s professional-level SLT-A99 Professional ZEISS® lens: Legendary ZEISS® expertise delivers a sophisticated fixed focal-length lens with a bright F2.0 maximum aperture to get everything from candid street shots to studied nature compositions. Powerful processing engine: Sony’s fast, high-fidelity BIONZ image processor captures every nuance of the scene even shooting at a rapid 5 fps, while its 14-bit RAW output format conversion extends your ability to manipulate the shot later. Three advances, one amazing package: Sony engineered the lens, sensor, & processing engine with a precision beyond that achievable with an interchangeable-lens camera. With a fixed lens, these three key elements were fine-tuned to complement each other perfectly for stunning results. Your images stand out. As do you: Gritty street scenes, architectural details, or fleeting smiles, you have a carefully-honed photographic style. The RX1 series cameras are an extension of your individuality, while the full range of RX1 accessories further expands the boundaries of creativity. Pro-level processing: The ultra-detailed 14-bit RAW output capability gives photographers the precise control necessary for lossless fine-tuning of contrast, exposure, saturation, white balance & more. See the light: The sophisticated, large aperture (F2.0 maximum) lens from ZEISS® is remarkably bright while remaining unusually compact. Take a shot in the dark: See it all with an OLED (XGA) Tru-Finder™ & a 100% field of view.



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Sony Cyber-Shot WX220 Digital Camera
- Black Quick Facts: An Exmor R CMOS sensor BIONZ X engine for superb detail & noise
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Sony Cyber-Shot WX350 Digital Camera
- Black Quick Facts: 20x optical zoom lens for amazing detail from a distance Capture high-resolution,
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Sony Cyber-Shot WX350 Digital Camera
- White Quick Facts: 20x optical zoom lens for amazing detail from a distance Capture high-resolution,
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Sony Cyber-Shot WX500 Digital Camera
- Black Improve your selfie, & take it easily, too. A 180-degree tiltable LCD monitor makes
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