** Upgrade to Samsung Neo QLED 4K brilliance** ** Super-focused lights, epic blacks & a brilliantly intense picture** Quantum Matrix Technology We bring you innovation at the very source. This game-changing technology works with intense precision to control SamsungÂ’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast Â- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks, the picture is so intense itÂ’ll take your breath away. ** Brilliant AI-powered processor transforms your entertainment** Samsung Neo Quantum Processor 4K From the nightly news to that classic movie, elevate your entertainment experience with adaptive AI-powered 4K. Using Deep Learning algorithms, this brilliant processor automatically adjusts the brightness, sharpens the contrast & upscales the resolution of everything youÂ’re watching to stunning 4K quality. ** Exceptional detail unveiled with bright colour & rich contrast** Quantum HDR 1500 powered by HDR10+ No more struggling to make out whatÂ’s happening on screen. Discover the true beauty of every scene Â- just as the creators intended. ItÂ’s all thanks to remarkable HDR brightness that brings bright lights & deep contrast. & with HDR10+, every frame is optimised to perfection, so you can enjoy exceptional detail in every movie. **3D surround sound that moves with the action on-screen** Object Tracking Sound Experience dynamic, lifelike audio that travels around the screen, matching the action. Hear the very beat of the helicopterÂ’s rotors & every quiet sigh. Thanks to 6 dedicated speakers built into your TV, youÂ’ll enjoy 3D surround sound that will pull you into every moment. ** Stunningly slim, & expertly designed** Sleek Design Everything about this TV is elegant & minimal, with an super-slim & stylish design, it looks beautiful from every angle. ** Ultra-smooth 4 ...

** Experience flawless 4K TV** ** Quantum HDR 2000 powered by HDR10+** From gloomy shadows to sun-scorched scenes Â- see the spectacular detail in every shot, exactly as youÂ’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour & remarkable contrast. ** Quantum Matrix Technology** This game-changing technology works with intense precision to control SamsungÂ’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast
- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks
- the picture is so intense, it’ll take your breath away. ** Samsung Neo Quantum Processor 4K** Using Deep Learning algorithms, this processor is able to adjust the picture in real-time, scene by scene & create three-dimensional depth. From the nightly news to that classic movie, it automatically adjusts the brightness, amplifies the contrast, enhances objects & upscales the resolution of everything you’re watching to 4K. ** Super Surround Sound powered by Dolby Atmos®** Uncompromising, best-in-class surround sound takes your audio experience to a whole new level of immersion. This TV is packed with eight multi-directional speakers &, for the first time, supports Dolby Atmos technology for the ultimate, cinematic surround sound experience. Helicopter flying across the skies or rain thumping down from above, it’s so realistic, you’ll feel every moment as if you’re actually there. ** Ultra Viewing Angle with Anti Reflection Screen** See every moment from any angle, without the brightness of the sun or the lights in your room getting in the way. Our critically acclaimed anti-glare TV screen absorbs reflections so you can enjoy TV in incredible colour & contrast, day or night. Whether you’re on the edge of your seat or stretched out on a corner sofa, you'll never miss any of the drama.

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** The ultimate 4K experience** ** Unleash the full power of 4K** Neural Quantum Processor 4K Meet the mighty AI-powered 4K processor that transforms your entertainment. By combining 20 multi-layer neural networks, our most advanced 4K processor cleverly analyses images & tailors the restoration of every detail Â-pixel by pixelÂ-to glorious 4K. From the nightly news to that classic movie, itÂ’ll automatically adjust the brightness, amplify the contrast, enhance objects & upscale the resolution of whatever you're watching to stunning Ultra HD detail. ** Super-focused lights, epic blacks & a brilliantly intense picture** Quantum Matrix Technology This game-changing technology works with intense precision to control SamsungÂ’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast
- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks
- the picture is so intense, it’ll take your breath away. ** Stunningly ultra slim TV** Infinity One Design With an ultra slim profile, every inch of your TV has been thoughtfully designed to lift all distractions away. So no matter where you place your TV, you’ll experience pure cinematic viewing at its best. ** The ultimate 3D surround sound experience. Powered by Dolby Atmos** Super Surround Sound powered by Dolby Atmos® Uncompromising, best-in-class surround sound takes your audio experience to a whole new level of immersion. This TV is packed with eight multi-directional speakers &, for the first time, supports Dolby Atmos technology for the ultimate, cinematic surround sound experience. Helicopter flying across the skies or rain thumping down from above, it’s so realistic, you’ll feel every moment as if you’re actually there.

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See all your favorite entertainment as it was meant to be seen. Enter the world of Ultra HD, where every show, season, & scene is upscaled with enhanced picture clarity. ** Watch BT Sport on Samsung TVs with large screen BT Sport app** BT Sport is now available to watch in more ways than ever before thanks to the introduction of a new large screen app available on Samsung Smart TVs. The app enables you to access BT Sport without the need for a set-top box, view content via a second screen at home & allow those with a digital subscription to watch on a big screen. BT Sport customers can get the new app on Xbox, Samsung Smart TVs & Apple TV by simply visiting the home page or app stores on these devices. The app is free to download & existing customers can use their BT Sport subscription login to view content immediately. ** Experience 4K Ultra HD on BT TV** With up to four times the detail of High Definition, 4K Ultra HD makes you feel like youÂ’re right in the heart of the action. BT Sport in 4K Ultra HD has to be seen to be believed, & the only place to experience it is BT TV. We bring you the UEFA Champions League, Premier League, UEFA Europa League & the Emirates FA Cup as youÂ’ve never seen them before. All of the 4K Ultra HD TVs we sell here on BT Shop are guaranteed to work with your BT TV service to deliver amazing 4K content. BT Sport in 4K Ultra HD & our You View Ultra HD box is included with the Max TV package, which is available to customers with BT Infinity broadb&. The only other thing youÂ’ll need is this 4K Ultra HD TV. If you don't already have BT TV, or haven't upgraded to receive BT Sport in 4K Ultra HD, you'll need to head over to bt.com now to order these services: BT Ultra HD **BT TV App Extra** Want the multi-room experience in your home? With the BT TV App Extra & a Samsung Sma ...

Discover exceptional picture quality with this RU7400 Dynamic Crystal Color 4K TV. With more than one billion colors
- 64 times
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** Naturally bright & colourful, the new Samsung OLED** ** Samsung OLED Technology. Powered by Quantum Dot** SamsungÂ’s unique OLED Technology, powered by Quantum Dot. Our advanced 4K OLED Processor takes ordinary picture & makes it extraordinary. Thanks to self-illuminating pixels, you can enjoy a naturally bright & colourful picture every time. The S95B works in tandem with the mighty AI-powered processor to deliver superb contrast & our sharp 4K picture. The finished result is a cinematic picture detail thatÂ’ll take your breath away. ** Neural Quantum Processor 4K** Our most powerful AI-Powered processor makes ordinary picture & sound extraordinary. By combining 20 multi-layer neural networks it cleverly analyses images & restores every detail, pixel by pixel. It automatically adjusts the brightness, amplifies the contrast, enhances objects & upscales the resolution of whatever you're watching. So you can watch movies, sport & TV shows in 4K Â- even if theyÂ’ve not been filmed that way. ** Laser Slim Design** Perfect the minimalist look with a super slim & ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your OLED TV has been delicately crafted to look beautiful from any angle. ** Dolby Atmos®** Get the front row experience that feels like concert hall acoustics. The S95B provides the ultimate cinematic experience with multi-channel TV speakers, so you can feel part of the action with sound directed from every angle. Plus wirelessly add a Samsung Soundbar to the S95B TV to further enhance sound quality using Wi-Fi, with no need to trailing cables. ...

HDR TVs can display various content, so you can experience impressive brightness, enhanced shadow detail & naturally accurate color. Enjoy content exactly how the director intended. Does your TV open up the world of console-less video gaming? Who needs a games console when you can access a wealth of video games from the cloud straight to your TV? Access a huge array of games without the need to invest in a console. Play alongside your favorite stars & race against the best racing drivers, directly through your TV. Experience a beautifully bright & vibrant True UHD experience, Pur Color technology makes color come alive creating a rich & natural viewing experience adjusting 192 points of red, green, blue, cyan, magenta & yellow to produce more natural skin-tones & realistic greens & blues. ** Features** * View impressive brightness, shadow & detail. * Seamlessly access a wide range of content. * Access a wide range of video games from the cloud. * Experience over 17 million colours & exceptional detail. **HDR** The latest standard for UHD content is High Dynamic Range. HDR TVs can display this new generation of content, so you can experience impressive brightness, enhanced shadow detail & naturally accurate colour. Enjoy content exactly how the director intended. ** Smart Hub** Seamlessly access all your entertainment sources through the Smartest TV on the Planet. Watch your most loved TV shows using the TV guide, switch to binge on UHD box sets through Netflix, Amazon Instant Video 1 or catch up with shows you have missed through our variety Catch Up content partners 2 Â- all of this is doable without interrupting what you are currently watching & all from the Smart Hub home screen. 3 Just 3 clicks to your favourite content. ** Cloud Gaming** Does your TV open up the world of console-less video gaming? Who needs a games console when you can access a wealth of video games from the cloud straight to your TV? Acces ...

The elegant, modern design blends flawlessly to elevate your home decor. Transform The Frame into a beautiful work of art when you're not watching TV with Art Mode. ...

** Make your own TV** The Frame is a gorgeous TV that can be endlessly transformed. Turn it on, & enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off, & into your very own gallery of stunning art. ItÂ’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes. **A striking sight, on or off** Modern Frame Design Because it looks & hangs like a real picture frame, The Frame TV was crafted to inspire, & enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home. ** Beautiful art to reinvent your home, each & every day** Art Mode Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art & photos with a range of layouts. ** See more than a billion shades of colour brought to life** 100% Colour Volume with Quantum Dot We want you to enjoy colour the way it's meant to be seen. The Frame brings art & movies to life in a billion true-to-life colours. 100% Colour Volume* means you'll see artworks as realistically as you would in a gallery
- & see the incredible detail in every scene, just as the directors intended. ** The intelligence behind the glorious 4K picture & sound** Quantum Processor 4K Whether you're watching the latest blockbuster, or admiring your favourite artwork, this powerful processor takes your picture & sound to the next level of brilliance. Just sit back, relax & let The Frame do the work. ** Delicately balanced colour tones, for a true-to-life picture** Dual LED No matter what's on, Dual LED TV backlighting technology balances warm & cool tones on The Frame. So whether youÂ’re looking at your photos of the S
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** Make your own TV** A masterpiece in its own right, The Frame is a stunningly slim TV that youÂ’ll want to watch even when itÂ’s off. More than just a TV Â- itÂ’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space. Each & every day. ** Matte Display** Watching a midnight drama or a dramatic artwork? Luckily, The FrameÂ’s ground-breaking, glare-free QLED TV display absorbs reflections Â- so even in bright light, youÂ’ll be watching the drama, not yourself. ** Art Mode** Beautiful art to reinvent your home, each & every day. Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art & stunning photography Â- including your own. ** Modern Frame Design** A masterpiece in its own right, The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, flush to the wall, so it'll blend beautifully with your home. **100% Colour Volume powered by Quantum Dot** Watching the latest blockbuster or your favourite artwork Â- 100% Colour Volume means youÂ’ll see colour the way it was meant to be seen. ThatÂ’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line Â- in fact, we guarantee it (registration required). With over a billion true-to-life colours calibrated with the Samsung Smart Things app, everything you watch is brought to life like never before. ** Quantum Processor 4K** Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness & upscales the resolution of everything you watch to stunning 4K Ultra HD detail
- even if it's not been filmed that way. Plus, smart audio perfectly adapts
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