** The power of 4K** The smarter way to enjoy TV ** Quantum HDR powered by HDR10+** Discover whatÂ’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene. **100% colour volume** Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time. ** Dual LED** Dual LED technology uncovers bold contrast & accurate colour. Brightest whites, deep blacks & all colours in fine detail. ** Boundless Design (3-sided)** Experience minimalistic style with a stunning clean back, no messy cables & a near bezel-less TV design that only leaves you to enjoy the beautiful picture. ** Ambient Mode** Samsung Ambient Mode turns your TV screen into a decorative feature, displaying colourful patterns or your own photos. It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past. ** Multi View** Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. YouÂ’ll never have to choose again. Split your screen & never miss another moment (requires Android OS smartphone). ** Content Discovery (Universal Guide)** Finally, all your favourite content from BBC & Netflix in one place Â- your Samsung Smart TV. Our Universal Guide recommends popular shows & content tailored just for you, meaning you can watch more of what you love. ** Connected Living** With Smart Things built into Samsung TVÂ’s you can control your smart home through your TV. Smart Things works with 1000Â’s of smart devices to make your life easier, more secure, & more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple. ...

** The intelligence behind the glorious 4K picture & adaptive sound** Quantum Processor 4K Discover just how adaptive an AI TV can be. From old favourites to new releases, this processor automatically adjusts the brightness & upscales the resolution of everything youÂ’re watching to flawless 4K Â- even if it wasnÂ’t filmed that way. Plus, AI sound perfectly adapts to whatÂ’s on screen & to your surroundings. Just turn your TV on, sit back & let QLED do the rest. ** Ultra-smooth 4K gaming, ready for your next-gen console** Motion Xcelerator Turbo Plus Upgrade your next-gen gaming set-up with immersive, game-changing 4K detail on the big screen. Experience super-smooth, lightning quick 4K TV gameplay, thanks to ultra-high 120 Hz refresh rates & an ultra-low input lag thatÂ’ll bring the best out of your next-gen console. ** Brings ultra-crisp HDR gaming to the big screen** Free Sync Premium Pro Get ready to perform at your peak. Engineered for the most immersive & responsive experience, QLED makes super smooth, ultra crisp HDR gaming on a big screen a reality. & say goodbye to screen tearing & stuttering with AMD Free Sync Premium Pro. ** Surroundings change, fine picture stays** Adaptive Picture Adaptive brightness for brilliant viewing, even when the day turns to night. Your TV adjusts to your environment & automatically adapts brightness & contrast settings to give you a pristine 4K picture. Let your TV do the work for you, so you can relax & enjoy the content you love. ** Catch every word, hear every sound** AI Sound Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where itÂ’s placed in your home, your TV self-calibrates the audio so youÂ’ll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so youÂ’ll never miss what your favourite characters are saying Â- ...

** An immersive QLED 4K experience** ** Precise, pin-sharp contrast across the whole screen** Direct Full Array. Powered by Quantum Dot YouÂ’re watching a magical night-time movie scene, but the moon seems to have a halo around it. Not anymore Â- optimal screen brightness unveils the deep black of the sky & the crisp details of the bright moon, all thanks to precise backlight technology, powered by Quantum Dot. Pin-sharp contrast, deep blacks & bright whites make for a more natural viewing experience. ** The ultimate 3D surround sound experience. Powered by Dolby Atmos** Super Surround Sound powered by Dolby Atmos® SamsungÂ’s Q80B QLED 4K TV is packed with 6 multi-directional speakers &, for the first time, supports Dolby Atmos technology Â- bringing you the ultimate, cinematic surround sound experience. Helicopter flying across the skies or rain thumping down from above Â- itÂ’s so realistic, youÂ’ll feel every moment as if youÂ’re actually there. Paired with Object Tracking Sound, no matter what you watch, youÂ’ll get thrilling 3D audio that moves with the action on-screen. ** The intelligence behind the glorious 4K picture & sound** Samsung Quantum Processor 4K Discover just how smart an AI TV can be. From the nightly news to that classic movie, this processor automatically adjusts the brightness & upscales the resolution of everything youÂ’re watching to 4K Â- no matter the original source. It also cleverly enhances the objects on-screen to create three-dimensional depth in every scene. Plus, AI sound perfectly adapts to whatÂ’s on screen & overcomes the background noise in your room. ** An abundance of apps & services to enjoy** Smart TV powered by Tizen With the best-selling Samsung Smart TV at your fingertips, itÂ’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, & all your favourite catch-up TV apps Â- including Netflix, Disney+, Apple TV, BBC i Player & BT Sport (subscriptio ...

** Upgrade to Samsung Neo QLED 4K brilliance** ** Super-focused lights, epic blacks & a brilliantly intense picture** Quantum Matrix Technology We bring you innovation at the very source. This game-changing technology works with intense precision to control SamsungÂ’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast Â- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks, the picture is so intense itÂ’ll take your breath away. ** Brilliant AI-powered processor transforms your entertainment** Samsung Neo Quantum Processor 4K From the nightly news to that classic movie, elevate your entertainment experience with adaptive AI-powered 4K. Using Deep Learning algorithms, this brilliant processor automatically adjusts the brightness, sharpens the contrast & upscales the resolution of everything youÂ’re watching to stunning 4K quality. ** Exceptional detail unveiled with bright colour & rich contrast** Quantum HDR 1500 powered by HDR10+ No more struggling to make out whatÂ’s happening on screen. Discover the true beauty of every scene Â- just as the creators intended. ItÂ’s all thanks to remarkable HDR brightness that brings bright lights & deep contrast. & with HDR10+, every frame is optimised to perfection, so you can enjoy exceptional detail in every movie. **3D surround sound that moves with the action on-screen** Object Tracking Sound Experience dynamic, lifelike audio that travels around the screen, matching the action. Hear the very beat of the helicopterÂ’s rotors & every quiet sigh. Thanks to 6 dedicated speakers built into your TV, youÂ’ll enjoy 3D surround sound that will pull you into every moment. ** Stunningly slim, & expertly designed** Sleek Design Everything about this TV is elegant & minimal, with an super-slim & stylish design, it looks beautiful from every angle. ** Ultra-smooth 4 ...

** Experience flawless 4K TV** ** Quantum HDR 2000 powered by HDR10+** From gloomy shadows to sun-scorched scenes Â- see the spectacular detail in every shot, exactly as youÂ’re meant to. Thanks to leading HDR brightness, you'll see it in all true-to-life quality with rich colour & remarkable contrast. ** Quantum Matrix Technology** This game-changing technology works with intense precision to control SamsungÂ’s ultra-fine, super-sharp Quantum Mini LEDs. It works in tandem with the brilliant AI-powered processor to deliver epic contrast
- for our sharpest 4K viewing yet. With clear-cut lights & incredible blacks
- the picture is so intense, it’ll take your breath away. ** Samsung Neo Quantum Processor 4K** Using Deep Learning algorithms, this processor is able to adjust the picture in real-time, scene by scene & create three-dimensional depth. From the nightly news to that classic movie, it automatically adjusts the brightness, amplifies the contrast, enhances objects & upscales the resolution of everything you’re watching to 4K. ** Super Surround Sound powered by Dolby Atmos®** Uncompromising, best-in-class surround sound takes your audio experience to a whole new level of immersion. This TV is packed with eight multi-directional speakers &, for the first time, supports Dolby Atmos technology for the ultimate, cinematic surround sound experience. Helicopter flying across the skies or rain thumping down from above, it’s so realistic, you’ll feel every moment as if you’re actually there. ** Ultra Viewing Angle with Anti Reflection Screen** See every moment from any angle, without the brightness of the sun or the lights in your room getting in the way. Our critically acclaimed anti-glare TV screen absorbs reflections so you can enjoy TV in incredible colour & contrast, day or night. Whether you’re on the edge of your seat or stretched out on a corner sofa, you'll never miss any of the drama.

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See all your favorite entertainment as it was meant to be seen. Enter the world of Ultra HD, where every show, season, & scene is upscaled with enhanced picture clarity. ** Watch BT Sport on Samsung TVs with large screen BT Sport app** BT Sport is now available to watch in more ways than ever before thanks to the introduction of a new large screen app available on Samsung Smart TVs. The app enables you to access BT Sport without the need for a set-top box, view content via a second screen at home & allow those with a digital subscription to watch on a big screen. BT Sport customers can get the new app on Xbox, Samsung Smart TVs & Apple TV by simply visiting the home page or app stores on these devices. The app is free to download & existing customers can use their BT Sport subscription login to view content immediately. ** Experience 4K Ultra HD on BT TV** With up to four times the detail of High Definition, 4K Ultra HD makes you feel like youÂ’re right in the heart of the action. BT Sport in 4K Ultra HD has to be seen to be believed, & the only place to experience it is BT TV. We bring you the UEFA Champions League, Premier League, UEFA Europa League & the Emirates FA Cup as youÂ’ve never seen them before. All of the 4K Ultra HD TVs we sell here on BT Shop are guaranteed to work with your BT TV service to deliver amazing 4K content. BT Sport in 4K Ultra HD & our You View Ultra HD box is included with the Max TV package, which is available to customers with BT Infinity broadb&. The only other thing youÂ’ll need is this 4K Ultra HD TV. If you don't already have BT TV, or haven't upgraded to receive BT Sport in 4K Ultra HD, you'll need to head over to bt.com now to order these services: BT Ultra HD **BT TV App Extra** Want the multi-room experience in your home? With the BT TV App Extra & a Samsung Sma ...

Discover exceptional picture quality with this RU7400 Dynamic Crystal Color 4K TV. With more than one billion colors
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With more than one billion colors, experience picture-perfect results. Relax with a TV that adapts to give you the very best 4K picture. Don't settle for anything less than True 4K color & clarity. Samsung delivers pure colors, sharp contrast & brightness you would expect from the latest 4K resolution standards. Experience better shadow detail & more accurate color with UHD Dimming technology that independently adjusts tone, brightness & sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest & brightest elements of any image for exceptional quality. To beat the competition, you have to have full control. Dynamic Black Equalizer gives you better visibility in the dark & uses detailed scene analysis to optimize image quality. It even enhances the sound so you can immerse yourself in the game. You've never been closer than this. The bigger the screen, the better the detail. You'll experience every moment of the game, feel every explosion & be right in the middle of the action. ...

** Naturally bright & colourful, the new Samsung OLED** ** Samsung OLED Technology. Powered by Quantum Dot** SamsungÂ’s unique OLED Technology, powered by Quantum Dot. Our advanced 4K OLED Processor takes ordinary picture & makes it extraordinary. Thanks to self-illuminating pixels, you can enjoy a naturally bright & colourful picture every time. The S95B works in tandem with the mighty AI-powered processor to deliver superb contrast & our sharp 4K picture. The finished result is a cinematic picture detail thatÂ’ll take your breath away. ** Neural Quantum Processor 4K** Our most powerful AI-Powered processor makes ordinary picture & sound extraordinary. By combining 20 multi-layer neural networks it cleverly analyses images & restores every detail, pixel by pixel. It automatically adjusts the brightness, amplifies the contrast, enhances objects & upscales the resolution of whatever you're watching. So you can watch movies, sport & TV shows in 4K Â- even if theyÂ’ve not been filmed that way. ** Laser Slim Design** Perfect the minimalist look with a super slim & ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your OLED TV has been delicately crafted to look beautiful from any angle. ** Dolby Atmos®** Get the front row experience that feels like concert hall acoustics. The S95B provides the ultimate cinematic experience with multi-channel TV speakers, so you can feel part of the action with sound directed from every angle. Plus wirelessly add a Samsung Soundbar to the S95B TV to further enhance sound quality using Wi-Fi, with no need to trailing cables. ...

HDR TVs can display various content, so you can experience impressive brightness, enhanced shadow detail & naturally accurate color. Enjoy content exactly how the director intended. Does your TV open up the world of console-less video gaming? Who needs a games console when you can access a wealth of video games from the cloud straight to your TV? Access a huge array of games without the need to invest in a console. Play alongside your favorite stars & race against the best racing drivers, directly through your TV. Experience a beautifully bright & vibrant True UHD experience, Pur Color technology makes color come alive creating a rich & natural viewing experience adjusting 192 points of red, green, blue, cyan, magenta & yellow to produce more natural skin-tones & realistic greens & blues. ** Features** * View impressive brightness, shadow & detail. * Seamlessly access a wide range of content. * Access a wide range of video games from the cloud. * Experience over 17 million colours & exceptional detail. **HDR** The latest standard for UHD content is High Dynamic Range. HDR TVs can display this new generation of content, so you can experience impressive brightness, enhanced shadow detail & naturally accurate colour. Enjoy content exactly how the director intended. ** Smart Hub** Seamlessly access all your entertainment sources through the Smartest TV on the Planet. Watch your most loved TV shows using the TV guide, switch to binge on UHD box sets through Netflix, Amazon Instant Video 1 or catch up with shows you have missed through our variety Catch Up content partners 2 Â- all of this is doable without interrupting what you are currently watching & all from the Smart Hub home screen. 3 Just 3 clicks to your favourite content. ** Cloud Gaming** Does your TV open up the world of console-less video gaming? Who needs a games console when you can access a wealth of video games from the cloud straight to your TV? Acces ...