Website: http://www.brandquarter.co.uk/ Very.co.uk are owned by the Shop Direct Group, who are the UK’s largest online and home shopping retailer. They have many brands and home shopping catalogues under their name such as Littlewoods and Isme. Very is a relatively new brand, and sells a variety of products from clothes to furniture and electrical goods. With celebrity collections and national advertising campaigns the brand have established themselves as a major player in the home shopping market. They sell some of the biggest brands such as Reebok, Ted Baker, Apple and Samsung. They cater to fashion, home furnishing, outdoor furniture, textiles, toys, electricals, mobile phones, sporting equipment and jewellery. The brand work on the established mail order concept of allowing customers to open an account and then pay for their items on a monthly basis. This means that they can make their products affordable to all.