Lipsy Bodycon Dress, Black

Polyester - A synthetic fibre with improved wrinkle resistance

Machine Washable - Can be washed in a household washing machine

Embroidered - A decorative stitching technique

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

Colour - The categorised spectrum of light visable to humans

Elastane - Also known as Spandex or Lycra, a synthetic fibre with exceptional elasticity

Polyester - A man made fibre from chemicals. Often refers to polyethylene terephthalate.

Design - A drawing or styles that shows the look and functionality of something before its made.

Mesh - A material mad up of crossed over fibres such as metal or thread.

Ideal - Something that satisfies a perfect criteria.

Embellished - When an item becomes more appealing de to its decorative features, for example sequins on a top.

Very.co.uk are owned by the Shop Direct Group, who are the UK’s largest online and home shopping retailer. They have many brands and home shopping catalogues under their name such as Littlewoods and Isme. Very is a relatively new brand, and sells a variety of products from clothes to furniture and electrical goods. With celebrity collections and national advertising campaigns the brand have established themselves as a major player in the home shopping market. They sell some of the biggest brands such as Reebok, Ted Baker, Apple and Samsung. They cater to fashion, home furnishing, outdoor furniture, textiles, toys, electricals, mobile phones, sporting equipment and jewellery. The brand work on the established mail order concept of allowing customers to open an account and then pay for their items on a monthly basis. This means that they can make their products affordable to all.