Urban Check Pyjamas

Cotton - A natural fibre grown on cotton plants

Blue - A primary colour

Pink - A colour made by combining red and white

Button - A round or square object used for fastening clothing or other items

neck - A part of the body distinguishing the head from the torso.

button - A small fastener used on clothing to secure two pieces of fabric together.

Leg - A body part attached to the buttock

Set - a group of items usually related to one another. Some objects cannot function without the complete set of items.

Love - Someone who shows deep affection for someone else.

Cotton - A 100% natural fibre coming from a cotton boll.

Navy - A dark blue colour, also an armed forces that operates out at sea

Evening - The later part of the day from about 6pm to bedtime.

Ideal - Something that satisfies a perfect criteria.

This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.