Boux Avenue
Website: http://www.bouxavenue.com
This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.
Boux Avenue combination sets
Chemises & Cami Sets

This beautiful black oriental floral chemise in
subtle stretch satin is a boudoir favourite.
Tantalising lace cups & scallop trim adjustable
straps offering superior support & comfort for
all. While the pretty ribbon bow centre adds a
seductive finishing touch, perfect partner to the
matching robe. ...

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£35.00
Combination Sets  - Lyla oriental chemise
Available
Combination Sets  - Rosabelle cotton thong Boux Avenue combination sets
Knickers | Matching sets

These cutesy boy-cut shorts in blue couldn+t be
any more girly if they tried. We love this
hip-hugging style in super-soft cotton with ditsy
rose print. Simple & chic, pretty details like
the delicate picot edging & centre ribbon bow with
mother of pearl button are gorgeously girly. ...

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£5.00
Available
Boux Avenue
Babydolls & Petticoats | Chemises & Cami Sets | Pyjamas

In silky-soft lightweight fabric, youll adore
the feel of this violet & pink floral chemise
against your skin. Frill detail at bust & hem
Elasticated under bust Adjustable straps All over
ditsy floral & butterfly print Mother of pearl
button detail at bust ...

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£25.00
  - Pyjama Party floral chemise
Available
Combination Sets  - Poppy embroidered shorts Boux Avenue combination sets
Knickers | Matching sets

Blossom into something beautiful & make your
Springtime debut in style with the perfectly
pretty Poppy short. An ideal match for the equally
stunning Poppy air boost plunge bra or full
support balconette bra, this sheer brief is
detailed with beautiful embroidery in contrast
pink & finished with a neat black bow. ...

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£12.00
Available
Boux Avenue nightwear
Robes

We love this glamorous crepe de chine robe in
sultry black. The belted style with hidden tie
detail has fabulous kimono sleeves & slouchy
pockets. Born for the boudoir, the contrast
h&-finished rose bloom embroidery offers
irresistibly stylish notes. ...

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£42.00
Nightwear  - Rose bloom embroidered robe
Available
Bras  - Julianna frilly satin balconette bra Boux Avenue bras
Bras

In cutesy black & white polka dots, this sexy
satin balconette bra is perfect for frill-seekers.
The black mesh back is livened up with fuchsia
pink straps which match the centre front satin
bow, while the mesh frill trim that traces the
cleavage is fun & flirtatious. ...

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£22.00
Available
Boux Avenue combination sets
Bras | DD+ | Matching sets

This beautifully light & diaphanous full support
pillar box red balconette bra offers amazing shape
with style. In a gorgeous sheer mesh embellished
with floral embroidery, the gold rings & slides,
cute ribbon bow & delicate trim edging are
luxurious little touches we cant resist. ...

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£26.00
Combination Sets  - Brodie embroidered full support balconette bra
Available
Combination Sets  - Brodie embroidered briefs Boux Avenue combination sets
Knickers | Matching sets

These light & delicate white briefs in beautiful
sheer mesh hug the hips & feel absolutely
fabulous. In flirty sheer mesh with gorgeous
floral embroidery their generous full cut flatters
all bottoms. While the cute ribbon bow & pretty
edged trim make the perfect finishing touches. ...

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£10.00
Available
Boux Avenue nightwear
Pyjamas | Novelty nightwear

With Union Jack diamante detailing in a pretty
bow design, this super soft red & blue nightwear
vest & cropped pant set is a girly take on the &
Egrave; Cool Britannia trend. Cropped cuff pants
in navy blue with sparkly red drawcord complete
the set. ...

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£28.00
Nightwear  - Brittania bow vest and cropped pant pyjamas
Available
Combination Sets  - Chloe lace shorts Boux Avenue combination sets
Knickers | Matching sets

3 for 2
- mix &amp match knickers These
hip-hugging neon pink lace shorts are our elegant
everyday essentials. We love the flattering fit of
this seamless all over floral lace style which
flirtatiously frames the bottom. Luxe details like
the scalloped edging & ribbon bow adds charm to an
already firm favourite. ...

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£8.00
Available
Boux Avenue women's underwear
Knickers

3 for 2
- mix &amp match knickers A
generous hip-hugging style, our candy pink full
briefs are the last word in comfort. We love the
seriously soft microfibre fabric, which smoothes
over the body caressing the skin. While the pretty
scalloped trim offers this everyday classic a
stylish twist. ...

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£6.00
Women
Available
Women Boux Avenue women's underwear
Knickers

3 for 2
- mix &amp match knickers
Fabulously flirty, we love these satin scrunch
briefs in red & white polka dots. The cute ruffle
frill edge flutters around the waistband & over
the bottom, while statement white satin ribbon
bows adorn each hip. ...

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£9.00
Available