Boux Avenue
Website: http://www.bouxavenue.com
This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux. Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.
Boux Avenue nightwear
Robes

A wonderful partner to our beautiful chemise this
latte silk robe oozes glamour. The nipped-in
waist, tie front belt & subtle stretch create a
fabulous silhouette. We have fallen in love with
luxurious little details like the side
slits, cute ribbon bows & floral embroidered
sheer mesh trim. ...

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£42.50
Nightwear  - Leonie Silk Robe
Available
Women Boux Avenue women's swimwear
Bikinis & Tankinis | DD+ Swimwear

Shop all sale Be the cherry on top in this super
cute retro style halter bikini top. The structured
lightly padded cups ensure a flattering look &
support to keep you perky poolside. We love the
red & green cherry print on the white cups,
perfectly finished with a red & white micro spot
frilled trim & matching bow to the centre.
Generous adjustable straps ...

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£14.00
Available
Boux Avenue combination sets
Knickers | Matching sets

Shop all items on sale In seductive two-tone
sheer mesh, this racy thong is seductive &
glamorous. We love the elegant floral embroidery
detail, rippling ruched-effect finish &
flirtatious lace trim that makes this style one of
our favourites for the boudoir. ...

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£5.00
Combination Sets  - Anya thong
Available
Combination Sets  - Rosabelle cotton plunge bra Boux Avenue combination sets
Bras | Matching sets

Who could resist this pretty blue plunge bra in
super-soft cotton with ditsy rose print? We love
this vintage-inspired yet youthful style with pink
ribbon trim, delicate picot edging & blue bow
detail to straps & centre front with a mother of
pearl button nestling at the cleavage. ...

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£16.00
Available
Boux Avenue combination sets
Knickers | Matching sets

Fun, fabulous & covered in navy blue polka dots,
this flirty cream thong is the perfect match for
a playful wiggle. The waistband is trimmed with a
double row of frou frou ruffles & finished with
two small bows to the front & a statement bow at
the centre back, all in gorgeous pink satin. ...

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£6.00
Combination Sets  - Flirty Frills thong
Available
Women Boux Avenue women's underwear
Knickers

3 for 2
- mix &amp match knickers
Scandalously sheer, we love these sexy chiffon
scrunch briefs in black. The cute ruffle frill
trim flutters around the waistband & over the
bottom, while statement satin ribbon bows adorn
each hip & twinkle seductively thanks to a
sprinkling of crystals. ...

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£9.00
Available
Boux Avenue combination sets
Bras | DD+ | Matching sets

This sleek thong in cobalt blue satin is perfect
for slipping on underneath your slinkiest outfit.
The satin front marries beautifully with the sheer
mesh back, while gorgeous details like cute
ribbon bows, pleating at the hip & key-hole
peek-a-boo back makes this sexy style all the more
glamorous. ...

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£26.00
Combination Sets  - Loretta full support satin plunge bra
Available
Women Boux Avenue women's underwear
Knickers

3 for œ12
- mix & match knickers In
classic navy & ivory, these fun & comfy girl
boxers are perfect for everyday wear. Mother of
pearl buttons add a feminine touch to this classic
boyfriend cut & featuring a branded pink
elasticated waist band
- these shorts combine
the best of comfort & style. ...

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£6.00
Available
Boux Avenue bodies
Basques & Bodies

The statement black seaming & sultry leopard
print complement each other perfectly on this mesh
lined body. Dark & daring, this piece is offset
with stylish detailing such as luxe gold removable
suspender flashes, keyhole back & satin covered
buttons. ...

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£15.00
Bodies  - Marlena leopard print body with removable suspenders
Available
Women Boux Avenue women's swimwear
Bikinis & Tankinis | DD+ Swimwear

Shop all clearance This 50s-inspired bikini bra
in black & white micro spot offers superb
shape & a pin-up look. We love the underwired cups
with removable cookies (sizes A-D) for support &
extra oomph, while the wide halterneck straps can
be wrapped around the back to transform into a
strapless style. ...

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£13.00
Available
Boux Avenue combination sets
Knickers | Matching sets

These flirty shorts in beautiful coral satin are
perfect for peachy bottoms. The satin front
marries beautifully with the sheer mesh back,
while gorgeous details like cute ribbon bows,
pleating at the hip & key-hole peek-a-boo back
makes this flattering style all the more
glamorous. ...

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£12.00
Combination Sets  - Loretta satin shorts
Available
Women Boux Avenue women's underwear
Knickers

3 for œ12
- mix & match knickers In a
super cute koala print to the back against a marl
grey backdrop, these fun & comfy girl boxers are
perfect for everyday wear. Mother of pearl buttons
add a feminine touch to this classic boyfriend
cut, finished with a lilac 'I love Boux boxers'
elasticated waist band
- these shorts combine
the best of comfort

...

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£6.00
Available