Boux Avenue
Website: http://www.bouxavenue.com
This new lingerie store launched in 2011 but already has 6 retail outlets in prime locations such as The Trafford Centre in Manchester and Bluewater in Kent. The brand specialise in a variety of lingerie and nightwear at affordable prices. The name Boux Avenue was created by the owner, infamous business man Theo Paphitis, when he was served by a voluptuous waitress in France named Boux.
Their store layout is unconventional and features most of the products displayed in drawers rather than on hanging racks and displays. It is reminiscent of a personal boudoir and has been compared to the style of the famous lingerie brand Victoria's Secret. As well as having successful retail locations, the brand also have a thriving online presence and are still continuing to grow. Their focus is on making women feel special and providing a quality service with gift wrapped items and unique pieces. British model Jaqui Ainsley has recently been recruited as the face of the brand and features in stores nationwide.
Boux Avenue combination sets Chemises & Cami Sets This beautiful black oriental floral chemise in subtle stretch satin is a boudoir favourite. Tantalising lace cups & scallop trim adjustable straps offering superior support & comfort for all. While the pretty ribbon bow centre adds a seductive finishing touch, perfect partner to the matching robe. ... Click for comprehensive WIKI information £35.00 |
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Boux Avenue combination sets Knickers | Matching sets These cutesy boy-cut shorts in blue couldn+t be any more girly if they tried. We love this hip-hugging style in super-soft cotton with ditsy rose print. Simple & chic, pretty details like the delicate picot edging & centre ribbon bow with mother of pearl button are gorgeously girly. ... Click for comprehensive WIKI information £5.00 |
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Boux Avenue Babydolls & Petticoats | Chemises & Cami Sets | Pyjamas In silky-soft lightweight fabric, youll adore the feel of this violet & pink floral chemise against your skin. Frill detail at bust & hem Elasticated under bust Adjustable straps All over ditsy floral & butterfly print Mother of pearl button detail at bust ... Click for comprehensive WIKI information £25.00 |
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Boux Avenue combination sets Knickers | Matching sets Blossom into something beautiful & make your Springtime debut in style with the perfectly pretty Poppy short. An ideal match for the equally stunning Poppy air boost plunge bra or full support balconette bra, this sheer brief is detailed with beautiful embroidery in contrast pink & finished with a neat black bow. ... Click for comprehensive WIKI information £12.00 |
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Boux Avenue nightwear Robes We love this glamorous crepe de chine robe in sultry black. The belted style with hidden tie detail has fabulous kimono sleeves & slouchy pockets. Born for the boudoir, the contrast h&-finished rose bloom embroidery offers irresistibly stylish notes. ... Click for comprehensive WIKI information £42.00 |
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Boux Avenue bras Bras In cutesy black & white polka dots, this sexy satin balconette bra is perfect for frill-seekers. The black mesh back is livened up with fuchsia pink straps which match the centre front satin bow, while the mesh frill trim that traces the cleavage is fun & flirtatious. ... Click for comprehensive WIKI information £22.00 |
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Boux Avenue combination sets Bras | DD+ | Matching sets This beautifully light & diaphanous full support pillar box red balconette bra offers amazing shape with style. In a gorgeous sheer mesh embellished with floral embroidery, the gold rings & slides, cute ribbon bow & delicate trim edging are luxurious little touches we cant resist. ... Click for comprehensive WIKI information £26.00 |
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Boux Avenue combination sets Knickers | Matching sets These light & delicate white briefs in beautiful sheer mesh hug the hips & feel absolutely fabulous. In flirty sheer mesh with gorgeous floral embroidery their generous full cut flatters all bottoms. While the cute ribbon bow & pretty edged trim make the perfect finishing touches. ... Click for comprehensive WIKI information £10.00 |
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Boux Avenue nightwear Pyjamas | Novelty nightwear With Union Jack diamante detailing in a pretty bow design, this super soft red & blue nightwear vest & cropped pant set is a girly take on the & Egrave; Cool Britannia trend. Cropped cuff pants in navy blue with sparkly red drawcord complete the set. ... Click for comprehensive WIKI information £28.00 |
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Boux Avenue combination sets Knickers | Matching sets 3 for 2 - mix & match knickers These hip-hugging neon pink lace shorts are our elegant everyday essentials. We love the flattering fit of this seamless all over floral lace style which flirtatiously frames the bottom. Luxe details like the scalloped edging & ribbon bow adds charm to an already firm favourite. ... Click for comprehensive WIKI information £8.00 |
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Boux Avenue women's underwear Knickers 3 for 2 - mix & match knickers A generous hip-hugging style, our candy pink full briefs are the last word in comfort. We love the seriously soft microfibre fabric, which smoothes over the body caressing the skin. While the pretty scalloped trim offers this everyday classic a stylish twist. ... Click for comprehensive WIKI information £6.00 |
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Boux Avenue women's underwear Knickers 3 for 2 - mix & match knickers Fabulously flirty, we love these satin scrunch briefs in red & white polka dots. The cute ruffle frill edge flutters around the waistband & over the bottom, while statement white satin ribbon bows adorn each hip. ... Click for comprehensive WIKI information £9.00 |
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