Exquisite & beautifully lifelike, our poppy with bud stem is quite unforgettable. A lovely flower in its own right, poppies have become poignant symbols of sacrifice & remembrance. The image of that great river of red flowers around the Tower of London last year is one that will stay with many people for a long time. But poppies aren't only about regret. They also stand proudly defiant in the aftermath of destruction with a lasting message of hope. ...

Fancy something a little different this year? Well why not ring the changes with our ' Christmas tree with a difference'. Inspired by the frosty beauty of a winter landscape, this little silver birch perfectly complements modern, minimalist styles of decor. Very attractive in daylight, it really shines after dark. That's when you switch on the tiny LED lights
- scattered like diamonds along the branches & down the trunk. Silvery, glittering, totally spellbinding, Bloom pre-lit birch trees are an attractive new twist to a much loved tradition.
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Here's a decoration specially created for people who really love Christmas. Yes it is a touch sentimental
- & why not? A little
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What's the quickest, easiest way to give a sitting room, dining room, hall or even a landing a dash of festive sparkle? The answer (as if you haven't guessed) is pictured here. A bundle of three individual stems laced through with tiny, brilliant LED lights. The effect is like a sprinkling of starlight. & because they're battery-powered (2x AA batteries
- not included) you can place your brilliant bundle wherever you like.
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Opinions differ on the meanings attached to various flowers. But when it comes to red roses it seems floriologists (people who study the language of flowers) agree: they symbolise true love
- passionate & undying. The emotion is eternal but as for those red roses... If they're the organic variety, that declaration of love will only last a couple of weeks or so. Bloom roses on the other hand can boast serious longevity. The lovely examples shown here
- accompanied by ivy & snowberry
- will retain their 'just-cut' freshness for a long long time. Which is why this arrangement is ideal for Christmas...and New Year...and Spring... Summer & Autumn too. Love that's constant, that never fades nor wanes
- that's what Bloom red roses mean.



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You've decked the halls, festooned & garlanded
- now comes the ultimate show piece: this splendid limited edition Winter
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A lovely armful of roses superbly crafted in subtly different shades of pink. This h&-tied bouquet is wrapped in white tissue paper & is a superb gift. Just drop the flowers into your vase for your own unique look. ...

Take a generous handful of cottage garden in springtime. Roll it into a ball & hey presto
- there's the delightful arrangement
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Traditional cottage gardens can still be found in quiet Cotswolds villages. Hidden behind honey-coloured sandstone walls, they're sleepy little suntraps where the peace & quiet is only disturbed by the buzzing of the bees & the occasional cricket's chirping. & these enchanting little corners of England were the inspiration for our rosemary & floral trough. Amazingly natural, with a wonderful energy & 'bursting out all over' appeal, it would look marvellous in a conservatory or porch. Alternatively, with the warm weather on its way, why not use it to make a cold & empty fireplace an attractive focal point of the room? Lovely on a terrace or patio, this is a genuine indoors or outdoors arrangement given the finishing touch by its limed wooden trough. ...

Celebrating May Day is an old British tradition that dates back several centuries. It was originally called Beltane & was the Celtic festival that celebrated the start of summer. Over the years various traditions evolved including Morris & Maypole dancing & the crowning of the May Queen. Of course times have changed but even so, we think the first day of the ' Merrie Month' shouldn't go unnoticed. & what prettier way of decorating a room for the festivities than with this enchanting floral wreath? Exquisitely made by h&, it's ideal for hanging on a door or cupboard. Alternatively, lay it flat with a candle in the middle as a centrepiece for your May Day feast. ...