Colour is a vital element in floral arrangements, but so too are shape & texture. Take this lovely peony for instance. The delicate, gossamer-fine petals appear in dynamic contrast with the bold, heavily glazed form of the globe vase. Simply beautiful & wonderfully versatile, it will look lovely wherever it&8217;s displayed. ...

Beautifully traditional with a delicious sense of nostalgia
- that's our peony rose & ranunculus bouquet. Reminiscent of childhood
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Like golden thread in a tapestry, ancient Celtic legends are shot through with magic & mystery. One such story concerns the Lady Elaine. She was betrothed to a handsome young knight, but he was called away to the wars far across the sea. As they parted, the knight said that if Elaine still wanted to marry him when he returned, she should place a white flower in her window, as a secret sign. Two years passed, then on Christmas Eve Elaine heard that her fiance was coming home. But in the dead of winter where could she find a white flower? In desperation she asked the sorceress Morganna le Fey to help. On Christmas morning Elaine awoke to see a single orchid
- petite, perfect & pure white in a vase on her windowsill. The knight rode past, saw the flower &...they lived happily ever after. Fanciful nonsense? Of course, but then again
- that spell-binding little orchid does have an air of enchantment about it, don't you think?

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Maples like this Acer Japonicum were introduced to Europe from Japan in the early 19th century. When Europeans 'discovered' the oriental art of bonsai, a miniature maple was the inevitable result. Continuing the tradition
- while bringing it conveniently up-to-date
- this delightful artificial pot plant captures all the charm of the original, yet needs no watering or nail-scissor pruning.

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The gorgeous colour of a strawberry ice cream, these rugosa stems are a wonderful way to bring a warm, fresh, summery feeling to just about any room in your home. Bunched together as a display in their own right or added to mixed arrangements, your rugosas will leave you pink with pleasure. ...

Fancy something a little different this year? Well why not ring the changes with our ' Christmas tree with a difference'. Inspired by the frosty beauty of a winter landscape, this little silver birch perfectly complements modern, minimalist styles of decor. Very attractive in daylight, it really shines after dark. That's when you switch on the tiny LED lights
- scattered like diamonds along the branches & down the trunk. Silvery, glittering, totally spellbinding, Bloom pre-lit birch trees are an attractive new twist to a much loved tradition.
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Here's a decoration specially created for people who really love Christmas. Yes it is a touch sentimental
- & why not? A little
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What's the quickest, easiest way to give a sitting room, dining room, hall or even a landing a dash of festive sparkle? The answer (as if you haven't guessed) is pictured here. A bundle of three individual stems laced through with tiny, brilliant LED lights. The effect is like a sprinkling of starlight. & because they're battery-powered (2x AA batteries
- not included) you can place your brilliant bundle wherever you like.
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Opinions differ on the meanings attached to various flowers. But when it comes to red roses it seems floriologists (people who study the language of flowers) agree: they symbolise true love
- passionate & undying. The emotion is eternal but as for those red roses... If they're the organic variety, that declaration of love will only last a couple of weeks or so. Bloom roses on the other hand can boast serious longevity. The lovely examples shown here
- accompanied by ivy & snowberry
- will retain their 'just-cut' freshness for a long long time. Which is why this arrangement is ideal for Christmas...and New Year...and Spring... Summer & Autumn too. Love that's constant, that never fades nor wanes
- that's what Bloom red roses mean.



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A red tulip arrangement at Christmas time? Well why not &8211; sometimes conventions should be ignored. Anyway that's our opinion & when you see how stunning these silk flowers look in your home, we think you'll agree. Astonishingly realistic, breathtakingly beautiful & all ready for the festivities in an elegant leaf-lined globe vase. ...