Absolut vodka was established in 1879 by Lars Olsson Smith & is produced in Ahus Sweden but owned by the Pernod-Ricard Group who bough Absolut in 2008 for 5.63billion Euros. Absolut vodka goes through a unique distillation process known as fractional distillation which produces Vodka without fusel alcohol, which can cause off flavours to vodka & is sometimes described as being 'spicy' or 'hot', not what you want from a smooth vodka. The name changed several time in the past until 1979 when they decide to launch there product as premium vodka & used the name Absolut Vodka. It was in this time that it got launched as a global product & has grown from making 90, 000litres to 96.6 million litres in a single year. It is the largest international spirit & is available in 126 countries. The vodka itself is made from winter wheat using Approx. 80, 000 metric tons of wheat annually. Absolut Citron is made exclusively from natural ingredients, & unlike most other flavoured vodkas, it doesn't contain any added sugar. To put it short & simple: Absolut Citron is smooth & mellow, with a fresh fruity lemon & lime character & a note of lemon peel. Absolut Citron has no problems coping on its own. Just add some ice & it fulfils its original mission perfectly. On the other h&, all fans of “ Cosmo” know how great Absolut Citron tastes accompanied by cranberry juice & Cointreau.