Just like you & your family your dog has inherited traits from his family ancestry. But do you look exactly like your grandparents? The same is true for your loveable dog. When you combine the DNA from different purebreds you create a one-of-a-kind mixed-breed dog like yours. Wisdom Panel™ Insights the most comprehensive mixed-breed cheek swab DNA test on the market can provide you with the information of your dog´s ancestry & help create a tailored wellness program to fit his one-of-a-kind needs. Roughly one million dogs in the UK are mixed breed & it´s likely that many owners are unsure of their pet´s breed composition. With the simple swipe of a cheek swab Wisdom Panel Insights can determine the ancestry of a mixed-breed dog by testing for more than 170 breeds the largest database on the market. Within three weeks dog owners will be e-mailed an official Ancestry Report that reveals the dog´s genetic background. How does it work? Register your sample online at www.wisdompanel.com/start
- Please take out the Sample Collection Form provided to you inside the test kit & the barcode noted at the bottom is the unique Sample Id that is assigned to your test. Swab the inside of your dog´s mouth to gather samples Place samples in provided pre-paid envelope (available for UK based customers only) & drop into the post Within 3 weeks you´ll receive an e-mailed Ancestry Report with your dog´s results What will my report tell me? Ancestry of your dog by breed Breed profile page describing each of the breeds detected in your dog A frameable certificate showing the determined ancestry of your dog Information page with key contact information What´s in the box? 1 x Instruction sheet 2 x Swabs 1 x Submission form 1 x Pre-paid envelop
- Only available for customers living in the UK. Customers purchasing from outside the UK will need to pay for postage. With knowledge of a dog´s breed mix you can work together with your veterinarian to develop a more targeted care plan for your dog & feel confident you are providing your dog with the best care possible. The report gives you the power to target behavior training Plan exercise & play activities customise diet & nutrition & address potential health issues. Test kits are designed for dogs of all ages & are safe & easy to use at any stage in a dog´s development

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Do you ever look at your dog & wonder 'why do they love long lap naps & cuddles, while resenting warm baths?' The Wisdom Panel™ Breed Discovery Dog DNA Test can answer these questions along with an extremely accurate breed mix profile. All to help you understand your dog in a way you always wanted to! The Wisdom Panel™ Breed Discovery Dog DNA Test can detect over 365 breeds, find your dog's relatives, & trace their family tree back 3 generations. It is based on a comprehensive breeding database, sophisticated algorithm, & strategically placed markers, ensuring thorough evaluation of the submitted DNA & meaningful results. It also

Includes:: additional testing for common medication sensitivities (MDR1 test). The results of the Wisdom Panel™ Breed Discovery Dog DNA Test can be checked in an online report, which contains the complete breed make-up, ancestry, & a family tree data, as well as additional information about common medication sensitivities. Test your dog's DNA in 3 simple steps – this is how it works: Activate your kit online Register your kit & get instant access to our Learning Lab & other features by using our online activation tool. Collect your dog's DNA Use the 2 swabs provided to collect skin cells from inside your dog's cheek. Once they have dried, you're ready to go! Post your sample Seal the sample inside the pre-paid return container to send the DNA sample to the lab. After as little as 3 weeks, you can view the results online. Wisdom Panel™ Breed Discovery Dog DNA Test at glance: Breed DNA test for dogs Offers fast results in 3 simple steps: activate the kit online, take a DNA sample & it away for testing Detailed analysis: Screens for 365+ breeds & multi-generational ancestry with a family tree back 3 generations Tests for common medication sensitivities (MDR1 test) * Only for use within the United Kingdom. Please do not use the prepaid return envelope from outside of the UK as the sample may not reach our lab. FAQ: How long does it take to get my results? ​​ You should receive your results 2-3 weeks after our lab receives your pet's DNA sample. We’ll send you an email when your results are ready. Please note: due to the digital nature of our product your results will be available in your online account only. No physical report will be mailed. How can I track my Wisdom Panel sample online? o You can follow the progress of your DNA sample online with our test tracker. To see the tracker, log into your account & click on the status of the sample in question. Can I get a printed copy of my report? For most Wisdom Panel™ results, the option to download & print a Technical Report is available by visiting your pet's “highlight” tab. At the bottom of that page, you'll find a button that says " Download Technical Report". Can a Wisdom Panel test determine the sex of the dog tested? It can. The report will always default to the gender of the dog that was entered at activation, but we are able to see the dog's genetic gender in the raw data.​​​​​​​ Can I DNA test my puppy? Yes! Wisdom Panel is designed for dogs of all ages & is safe & easy to use at any stage in a dog's life. That said, we recommend waiting until a puppy has been weaned to prevent cross-contamination from skin & other cells within the mother’s milk. Also, please note, it can be very difficult to observe breed traits in puppies as they are growing & developing rapidly. Most dogs will not achieve their final mature physical traits until they are at least one to two years of age.

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Have you ever wondered about your cat's breed mix, ancestral origins or any underlying health conditions to ensure presonalised daily & long-term care? With Wisdom Panel™ Complete Cat DNA Test you can find out more about your cat's origins & health conditions, & learn about interesting physical traits such as hair colour & texture or tail length. The Wisdom Panel™ Complete Cat DNA Test can detect over 70 breeds & populations. It is based on a comprehensive breeding database & a custom genotyping methodology to ensure meaningful results, trace your cat's ancestral origins & narrow down their breed mix to 1%. It also

Includes:: testing for 45 genetic health conditions to support you in proactive planning for your pet's well-being, as well as 25+ traits to learn about your cat's physical characteristics such as shedding, ideal weight range & more. The results of the The Wisdom Panel™ Complete Cat DNA Test can be checked in an online report, which

Includes:: the complete breed make-up & ancestral origins, blood type, genetical health conditions & physical traits. in addition, if your cat's DNA test result show any notable health concerns, Wisdom Panel's licensed veterinarians will be able to answer your questions over a free phone call. Test your cat's DNA in 3 simple steps – this is how it works: Activate your kit online Register your kit with your profile using the code included with it. Collect your cat's DNA Use the swab provided to collect skin cells from inside your cat's cheek. Swab for 15 seconds to gather a DNA sample. Post your sample Seal the sample inside the pre-paid return container to send the DNA sample to the lab. After as little as 2-3 weeks, you can view the results online. Wisdom Panel™ Complete Cat DNA Test at a glance: Complete DNA test for cats Offers fast results in 3 simple steps: activate the kit online, take a DNA sample & it away for testing Detailed analysis: Screens for 70+ breeds & populations, multi-generational ancestry, 45 genetic health conditions & 25+ physical traits Identifies your cat's blood type Extensive knowledge & support: discuss health findings with a vet * Only for use within the United Kingdom. Please do not use the prepaid return envelope from outside of the UK as the sample may not reach our lab. FAQ: How long does it take to get my results? ​​ You should receive your results 2-3 weeks after our lab receives your pet's DNA sample. We’ll send you an email when your results are ready. Please note: due to the digital nature of our product your results will be available in your online account only. No physical report will be mailed. How can I track my Wisdom Panel sample online? You can follow the progress of your DNA sample online with our test tracker. To see the tracker, log into your account & click on the status of the sample in question. Can I get a printed copy of my report? ​​​​​​​ For most Wisdom Panel™ results, the option to download & print a Technical Report is available by visiting your pet's “highlight” tab. At the bottom of that page, you'll find a button that says " Download Technical Report".​​​​​​​ Can a Wisdom Panel test determine the sex of the dog tested? ​​​​​​​ It can. The report will always default to the gender of the dog that was entered at activation, but we are able to see the dog's genetic gender in the raw data.​​​​​​​ Can I DNA test my puppy? ​​​​​​​ Yes! Wisdom Panel is designed for dogs of all ages & is safe & easy to use at any stage in a dog's life. That said, we recommend waiting until a puppy has been weaned to prevent cross-contamination from skin & other cells within the mother’s milk. Also, please note, it can be very difficult to observe breed traits in puppies as they are growing & developing rapidly. Most dogs will not achieve their final mature physical traits until they are at least one to two years of age. ​​​​​​​



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Developed by top geneticists & veterinarians, Wisdom Panel generates industry leading insights that equip pet parents with the knowledge needed to make the best choice at every life stage of their pet. Their world leading DNA tests allow you to find out more about your dog's health, breed mix, physical characteristics, & much more. The Wisdom Panel™ Essential test can detect over 365 breeds, types & varieties. It is based on a comprehensive database of 4m pets, a sophisticated algorithm & strategically placed markers, ensuring that thorough evaluation of the submitted DNA can result in meaningful results. This

Includes:: learning about potential medical issues & whether certain routine procedures would be safe for your dog to undergo. Wisdom Panel™ Essential is also the only licensed provider of the MDR1 medication sensitivity test. The results of can be seen in an online report, which

Includes:: complete breed make-up & a family tree dating back to your dog's great-grandparents. As well as providing breed information, there is also a genetically-determined weight profile for your dog to allow you to work with your vet to offer your dog a healthy lifestyle. Test your dog’s DNA in 3 simple steps – this is how it works: Activate your kit online Register your kit & get instant access to our Learning Lab & other features by using our online activation tool. Collect your dog's DNA Use the 2 swabs provided to collect skin cells from inside your dog's cheek. Once they have dried, you're ready to go! Post your sample Seal the sample inside the pre-paid return container to send the DNA sample to the lab. After as little as 3 weeks, you can view the results online. Wisdom Panel™ Essential at a glance: DNA test for dogs Offers fast results in as little as 3 weeks Easy to use with 3 simple steps: activate the kit online, take a DNA sample using the cheek swabs & send away the DNA for testing Detailed analysis: Recognises more than 350 breeds, types & varieties. Detection down to 1% with detailed information on the recognised breeds your dog has been linked to Screening for 30 medical conditions that may cause problems during routine procedures, such as spaying & neutering or MDR1 Size, coat, shedding, ideal weight range
- with 35+ trait tests not only will you get to the bottom of your pup's signature look, but you'll also understand how to make more informed decisions to care for them better Family tree going back 3 generations, as well as a relatives finder Set with 2 swabs, instructions & pre-paid return container* FAQ: How long does it take to get my results? ​​ You should receive your results 2-3 weeks after our lab receives your pet's DNA sample. We’ll send you an email when your results are ready. Please note: due to the digital nature of our product your results will be available in your online account only. No physical report will be mailed. How can I track my Wisdom Panel sample online? You can follow the progress of your DNA sample online with our test tracker. To see the tracker, log into your account & click on the status of the sample in question. Can I get a printed copy of my report? For most Wisdom Panel™ results, the option to download & print a Technical Report is available by visiting your pet's “highlight” tab. At the bottom of that page, you'll find a button that says " Download Technical Report". Can a Wisdom Panel test determine the sex of the dog tested? It can. The report will always default to the gender of the dog that was entered at activation, but we are able to see the dog's genetic gender in the raw data.​​​​​​​ Can I DNA test my puppy? ​​​​​​​ Yes! Wisdom Panel is designed for dogs of all ages & is safe & easy to use at any stage in a dog's life. That said, we recommend waiting until a puppy has been weaned to prevent cross-contamination from skin & other cells within the mother’s milk. Also, please note, it can be very difficult to observe breed traits in puppies as they are growing & developing rapidly. Most dogs will not achieve their final mature physical traits until they are at least one to two years of age.




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Almost every dog owner would be intrigued to learn more about their beloved pet
- breed mix, genetic traits, underlying conditions
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Good news: Wolf of Wilderness " Canadian Woodlands" is available in a new design & a new name! During the transition phase, your order may contain products in both the old & the new design. Wolf of Wilderness " Canadian Woodlands" at a glance: Raw tasty: every piece of kibble is coated with freeze-dried raw chicken for original taste Based on the natural diet of wolves living in the wild: for dogs of all breeds & sizes 100% grain-free & potato-free recipe: also suitable for dogs suffering from a cereal or potato intolerance High-quality protein: with at least 40% fresh beef meat, turkey meat & cod; rich in important amino acids Species-appropriate & natural: without added artificial preservatives, colourants or flavourings Wild & free: refined with wild berries, roots & wild herbs Responsible premium quality: this pet food is produced in a German family-run business, the packaging is recyclable In Canada, wolves would feed on wild cattle & turkey as well as cod from the North Atlantic. Wolf of Wilderness is species-appropriate dog food that is based on the original diet of the wolf in the wild. In addition to lots of fresh meat, the grain-free recipes contain wild berries, roots & wild herbs. Wild & original. Wild & free. More information about the Wolf of Wilderness brand philosophy & entire food range can be found here: Wolf of Wilderness Dog Food ...

Good news: Wolf of Wilderness " Canadian Woodlands" is available in a new design & a new name! During the transition phase, your order may contain products in both the old & the new design. Wolf of Wilderness " Canadian Woodlands" at a glance: Raw tasty: every piece of kibble is coated with freeze-dried raw chicken for original taste Based on the natural diet of wolves living in the wild: for dogs of all breeds & sizes 100% grain-free & potato-free recipe: also suitable for dogs suffering from a cereal or potato intolerance High-quality protein: with at least 40% fresh beef meat, turkey meat & cod; rich in important amino acids Species-appropriate & natural: without added artificial preservatives, colourants or flavourings Wild & free: refined with wild berries, roots & wild herbs Responsible premium quality: this pet food is produced in a German family-run business, the packaging is recyclable In Canada, wolves would feed on wild cattle & turkey as well as cod from the North Atlantic. Wolf of Wilderness is species-appropriate dog food that is based on the original diet of the wolf in the wild. In addition to lots of fresh meat, the grain-free recipes contain wild berries, roots & wild herbs. Wild & original. Wild & free. More information about the Wolf of Wilderness brand philosophy & entire food range can be found here: Wolf of Wilderness Dog Food ...

Good news: Wolf of Wilderness " Canadian Woodlands" is available in a new design & a new name! During the transition phase, your order may contain products in both the old & the new design. Wolf of Wilderness " Canadian Woodlands" at a glance: Raw tasty: every piece of kibble is coated with freeze-dried raw chicken for original taste Based on the natural diet of wolves living in the wild: for dogs of all breeds & sizes 100% grain-free & potato-free recipe: also suitable for dogs suffering from a cereal or potato intolerance High-quality protein: with at least 40% fresh beef meat, turkey meat & cod; rich in important amino acids Species-appropriate & natural: without added artificial preservatives, colourants or flavourings Wild & free: refined with wild berries, roots & wild herbs Responsible premium quality: this pet food is produced in a German family-run business, the packaging is recyclable In Canada, wolves would feed on wild cattle & turkey as well as cod from the North Atlantic. Wolf of Wilderness is species-appropriate dog food that is based on the original diet of the wolf in the wild. In addition to lots of fresh meat, the grain-free recipes contain wild berries, roots & wild herbs. Wild & original. Wild & free. More information about the Wolf of Wilderness brand philosophy & entire food range can be found here: Wolf of Wilderness Dog Food ...

Good news: Wolf of Wilderness " Canadian Woodlands" is available in a new design & a new name! During the transition phase, your order may contain products in both the old & the new design. Wolf of Wilderness " Canadian Woodlands" at a glance: Raw tasty: every piece of kibble is coated with freeze-dried raw chicken for original taste Based on the natural diet of wolves living in the wild: for dogs of all breeds & sizes 100% grain-free & potato-free recipe: also suitable for dogs suffering from a cereal or potato intolerance High-quality protein: with at least 40% fresh beef meat, turkey meat & cod; rich in important amino acids Species-appropriate & natural: without added artificial preservatives, colourants or flavourings Wild & free: refined with wild berries, roots & wild herbs Responsible premium quality: this pet food is produced in a German family-run business, the packaging is recyclable In Canada, wolves would feed on wild cattle & turkey as well as cod from the North Atlantic. Wolf of Wilderness is species-appropriate dog food that is based on the original diet of the wolf in the wild. In addition to lots of fresh meat, the grain-free recipes contain wild berries, roots & wild herbs. Wild & original. Wild & free. More information about the Wolf of Wilderness brand philosophy & entire food range can be found here: Wolf of Wilderness Dog Food ...

Good news: Wolf of Wilderness " Canadian Woodlands" is available in a new design & a new name! During the transition phase, your order may contain products in both the old & the new design. Wolf of Wilderness " Canadian Woodlands" at a glance: Raw tasty: every piece of kibble is coated with freeze-dried raw chicken for original taste Based on the natural diet of wolves living in the wild: for dogs of all breeds & sizes 100% grain-free & potato-free recipe: also suitable for dogs suffering from a cereal or potato intolerance High-quality protein: with at least 40% fresh beef meat, turkey meat & cod; rich in important amino acids Species-appropriate & natural: without added artificial preservatives, colourants or flavourings Wild & free: refined with wild berries, roots & wild herbs Responsible premium quality: this pet food is produced in a German family-run business, the packaging is recyclable In Canada, wolves would feed on wild cattle & turkey as well as cod from the North Atlantic. Wolf of Wilderness is species-appropriate dog food that is based on the original diet of the wolf in the wild. In addition to lots of fresh meat, the grain-free recipes contain wild berries, roots & wild herbs. Wild & original. Wild & free. More information about the Wolf of Wilderness brand philosophy & entire food range can be found here: Wolf of Wilderness Dog Food ...